Calexis

Newspaper

August 17, 2010

How The TV News Became Advertising

Some days I see television as just a little bad programming sandwiched between news and advertising.
News is all about bad things: murders, wars, storms, floods, pestilence, kidnappings.  As the news people say, “If it doesn’t bleed… it doesn’t lead.”
Advertising, on the other hand, is all about good news.  We want …Read the Rest

PART II: What’s More Important?  Your Ego or Your Business
June 21, 2009

PART II: What’s More Important? Your Ego or Your Business

PART II: 5 Advertising Mistakes Retailers Make
Recently I had a meeting with an accountant who does turnarounds. He attempts to …Read the Rest

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