Calexis

Newspaper

December 10, 2018

When the Dodgers Won the Day

Back in the days before social media, getting an overnight announcement out had its challenges, especially if you wanted to limit who got it.  Easy to do now with an email blast or a social media group.
Steelcase, one of the world’s leading manufacturers of office furniture, needed to rejuvenate its …Read the Rest

The Day the Junos Went Public
March 4, 2018

The Day the Junos Went Public

The Juno Awards was an annual private music industry awards ceremony for insiders, wearing tuxedos and gowns, until 1995. …Read the Rest

Front Page Cereal Launch
April 2, 2017

Front Page Cereal Launch

There were established rules that limited the use of well known persons in advertising to children in Canada.  Then our …Read the Rest

Copywriters Have Taken Over the News
October 3, 2015

Copywriters Have Taken Over the News

Have you noticed that the TV news, national and local, have upped their cutesy factor.  In the past, clever lines …Read the Rest

Newspaper Sell Offs Latest Symptoms of Decline
August 7, 2013

Newspaper Sell Offs Latest Symptoms of Decline

The Boston Globe was sold last week for $70 million dollars, by the NY Times to Boston Red Sox owner, …Read the Rest

How The TV News Became Advertising
August 17, 2010

How The TV News Became Advertising

Some days I see television as just a little bad programming sandwiched between news and advertising.
News is all about bad …Read the Rest

PART II: What’s More Important?  Your Ego or Your Business
June 21, 2009

PART II: What’s More Important? Your Ego or Your Business

PART II: 5 Advertising Mistakes Retailers Make
Recently I had a meeting with an accountant who does turnarounds. He attempts to …Read the Rest

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