Calexis

Radio

December 16, 2009

Car Dealers Don’t Know how to Advertise.

Anyone in the car business or the advertising business who knows me has probably heard me say that retail car advertising sucks.
Let’s face it, for the past thirty years or so not much has changed in how dealers advertise cars. What puzzles me however, is that dealers continue to …Read the Rest

PART II: What’s More Important?  Your Ego or Your Business
June 21, 2009

PART II: What’s More Important? Your Ego or Your Business

PART II: 5 Advertising Mistakes Retailers Make
Recently I had a meeting with an accountant who does turnarounds. He attempts to …Read the Rest

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