Calexis

Radio

September 10, 2017

The Editorial – Advertising Balance

Websites are now encountering a situation that print and broadcasting have had to deal with for years.  The balance of editorial and advertising.
You need enough advertising to be economically viable.  To get that, you need enough traffic to generate that advertising.  To get the traffic, you need editorial that has …Read the Rest

Front Page Cereal Launch
April 2, 2017

Front Page Cereal Launch

There were established rules that limited the use of well known persons in advertising to children in Canada.  Then our …Read the Rest

10 Amazing Secrets of Digital
November 28, 2016

10 Amazing Secrets of Digital

Advertising changed when it moved to digital.  And it has really moved.  More money is now spent on digital than …Read the Rest

Listening to Out of Date Music
April 17, 2015

Listening to Out of Date Music

We were listening to an oldies station the other day, when it occurred to me that the lyrics might be …Read the Rest

OMGTV News!  It’s Sensational!
May 14, 2014

OMGTV News! It’s Sensational!

Do you get irritated by the TV news anchors always throwing in extra adjectives to sensationalize their news stories.  Every …Read the Rest

Silence: One of the World’s Scarcest Commodities
September 17, 2010

Silence: One of the World’s Scarcest Commodities

When we were evolving as a species, silence was ubiquitous.  Rare were there words between people because we didn’t meet …Read the Rest

Car Dealers Don’t Know How to Advertise
December 16, 2009

Car Dealers Don’t Know How to Advertise

Anyone in the car business or the advertising business who knows me has probably heard me say that retail car …Read the Rest

PART II: What’s More Important?  Your Ego or Your Business
June 21, 2009

PART II: What’s More Important? Your Ego or Your Business

PART II: 5 Advertising Mistakes Retailers Make
Recently I had a meeting with an accountant who does turnarounds. He attempts to …Read the Rest

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