Calexis

Radio

September 17, 2010

Silence: One of the World’s Scarcest Commodities

When we were evolving as a species, silence was ubiquitous.  Rare were there words between people because we didn’t meet other people that much.  Music was a welcome rare treat.
Even in medieval times, only at gatherings was there a break in the silence.  Music came only rarely at these gatherings …Read the Rest

Car Dealers Don’t Know how to Advertise.
December 16, 2009

Car Dealers Don’t Know how to Advertise.

Anyone in the car business or the advertising business who knows me has probably heard me say that retail car …Read the Rest

PART II: What’s More Important?  Your Ego or Your Business
June 21, 2009

PART II: What’s More Important? Your Ego or Your Business

PART II: 5 Advertising Mistakes Retailers Make
Recently I had a meeting with an accountant who does turnarounds. He attempts to …Read the Rest

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