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Radio

September 15, 2020

Tell Me How It Feels… says the Lazy Interviewer

Have news and sports interviewers gotten lazy with their questions?   Every time I hear  “Tell me how it feels…?” as the lead question, I think the interviewer has not prepared.  It is such a general, lazy question.
Better sports questions would be ones that relate specifically to the situation for …Read the Rest

The Best TV Commercial We Never Did
June 15, 2020

The Best TV Commercial We Never Did

In advertising everyone talks about their great TV commercials and at parties, people ask me about what commercials we have …Read the Rest

Cookie Cutter Radio Commercials
October 5, 2018

Cookie Cutter Radio Commercials

I was recently taking a long drive and listening to the radio. I heard many radio commercials and so …Read the Rest

Extra Adjectives: How the News Becomes Propaganda
July 23, 2018

Extra Adjectives: How the News Becomes Propaganda

Have you noticed the extra spin-worthy adjectives that have crept into the news reports of late?  These are the judgmental …Read the Rest

Guess Who’s Labour Cost
April 6, 2018

Guess Who’s Labour Cost

Back in my university days, I was responsible for putting on Performing Arts shows in our Student Union Building (SUB).
A …Read the Rest

The Day the Junos Went Public
March 4, 2018

The Day the Junos Went Public

The Juno Awards was an annual private music industry awards ceremony for insiders, wearing tuxedos and gowns, until 1995. …Read the Rest

The Editorial – Advertising Balance
September 10, 2017

The Editorial – Advertising Balance

Websites are now encountering a situation that print and broadcasting have had to deal with for years.  The balance of …Read the Rest

Front Page Cereal Launch
April 2, 2017

Front Page Cereal Launch

There were established rules that limited the use of well known persons in advertising to children in Canada.  Then our …Read the Rest

10 Amazing Secrets of Digital
November 28, 2016

10 Amazing Secrets of Digital

Advertising changed when it moved to digital.  And it has really moved.  More money is now spent on digital than …Read the Rest

Listening to Out of Date Music
April 17, 2015

Listening to Out of Date Music

We were listening to an oldies station the other day, when it occurred to me that the lyrics might be …Read the Rest

OMGTV News!  It’s Sensational!
May 14, 2014

OMGTV News! It’s Sensational!

Do you get irritated by the TV news anchors always throwing in extra adjectives to sensationalize their news stories.  Every …Read the Rest

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