Calexis

retail

February 1, 2018

80% Hype; 20% Content

Most everything in the commercially oriented United States is a lot of hype but not much content.  As an example, an average professional NFL football game lasts 3 hours and 12 minutes, but if you tally up the time when the ball is actually in play, the action amounts to a mere 11 …Read the Rest

Gifts Come With Strings
January 23, 2018

Gifts Come With Strings

We have just finished the gift giving season when virtually everyone has received a gift or two -  either personal …Read the Rest

The 10 O’Clock News Update Meant More Than a Billion
December 15, 2017

The 10 O’Clock News Update Meant More Than a Billion

Back in the mid ’80’s, we presented some outstanding creative to our Texaco client.  They loved it.  Their President told …Read the Rest

U.S. Exports Gun Fever
December 5, 2017

U.S. Exports Gun Fever

The U.S. stands alone in their love affair with guns.  Gun ownership sometimes seems obligatory there.   To the rest of …Read the Rest

My Experiences Working With “Sexual Predators”
October 13, 2017

My Experiences Working With “Sexual Predators”

During my long advertising career, I worked with Bill Cosby for a year or so and with Subway spokesman, Jared …Read the Rest

The Pit and the Pendulum – Reduced Pricing
September 27, 2017

The Pit and the Pendulum – Reduced Pricing

There is a scary pit in marketing.  It is deep and dark and hard to get out of.  It is …Read the Rest

The Accidental Spokesman
August 20, 2017

The Accidental Spokesman

A lot of products and companies use a spokesman.  And there are a lot of risks associated with putting your …Read the Rest

Pricing Codes – How They Used To Do It Before Computerization
February 27, 2017

Pricing Codes – How They Used To Do It Before Computerization

Back in the day, before computers and inventory databases, it was tough for store owners to keep track of what …Read the Rest

The Husbands’ Chair
December 8, 2016

The Husbands’ Chair

One incredible service that retailers could provide would be a “husbands’ chair” for the partners of their female shoppers.  And …Read the Rest

Points Programmes Are Carnie Games
November 14, 2016

Points Programmes Are Carnie Games

Points programs were developed as promotional support to encourage loyalty to various products and increase purchase frequency.  And they do.  …Read the Rest

Overnight Sensation Takes the Cup
July 27, 2016

Overnight Sensation Takes the Cup

We were pleased a few years ago when our media folks advised us that they had negotiated a free promotional …Read the Rest

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