Calexis

retail

October 13, 2017

My Experiences Working With “Sexual Predators”

During my long advertising career, I worked with Bill Cosby for a year or so and with Subway spokesman, Jared Fogle, for many years.  Both of them have been accused and tried for sexual transgressions.  Jared was convicted.
Early in my career, I worked on Jell-O Pudding while at Young & …Read the Rest

The Pit and the Pendulum – Reduced Pricing
September 27, 2017

The Pit and the Pendulum – Reduced Pricing

There is a scary pit in marketing.  It is deep and dark and hard to get out of.  It is …Read the Rest

The Accidental Spokesman
August 20, 2017

The Accidental Spokesman

A lot of products and companies use a spokesman.  And there are a lot of risks associated with putting your …Read the Rest

Pricing Codes – How They Used To Do It Before Computerization
February 27, 2017

Pricing Codes – How They Used To Do It Before Computerization

Back in the day, before computers and inventory databases, it was tough for store owners to keep track of what …Read the Rest

The Husbands’ Chair
December 8, 2016

The Husbands’ Chair

One incredible service that retailers could provide would be a “husbands’ chair” for the partners of their female shoppers.  And …Read the Rest

Points Programmes Are Carnie Games
November 14, 2016

Points Programmes Are Carnie Games

Points programs were developed as promotional support to encourage loyalty to various products and increase purchase frequency.  And they do.  …Read the Rest

Overnight Sensation Takes the Cup
July 27, 2016

Overnight Sensation Takes the Cup

We were pleased a few years ago when our media folks advised us that they had negotiated a free promotional …Read the Rest

Ethnic Stereotypes: Easy for Attitudes, Hard to Identify
May 13, 2016

Ethnic Stereotypes: Easy for Attitudes, Hard to Identify

I was recently in an all-you-can-eat sushi place.  While they served Japanese food, I noticed that all the servers were …Read the Rest

If I’m Not Yelling, I’m Not Selling
January 22, 2016

If I’m Not Yelling, I’m Not Selling

Watching car retailers do their own commercials on TV often makes me cringe.  They start their commercials yelling and keep …Read the Rest

If Fast Food Were Advertised Like Cars
May 26, 2015

If Fast Food Were Advertised Like Cars

Why is it we never hear: “Chesterwood McDonalds features the 2015 Big Mac – Now with two – count ‘em …Read the Rest

Best Local Store Promotion
May 12, 2015

Best Local Store Promotion

A Latino owned barbecue restaurant decided to do a White Appreciation Day.  What a great example of a local store …Read the Rest

Page 1 of 3123»
Powered by WordPress.
Calotropis theme by itx