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Points Programmes Are Carnie Games
November 14, 2016

Points Programmes Are Carnie Games

Points programs were developed as promotional support to encourage loyalty to various products and increase purchase frequency.  And they do.  …Read the Rest

Overnight Sensation Takes the Cup
July 27, 2016

Overnight Sensation Takes the Cup

We were pleased a few years ago when our media folks advised us that they had negotiated a free promotional …Read the Rest

Ethnic Stereotypes: Easy for Attitudes, Hard to Identify
May 13, 2016

Ethnic Stereotypes: Easy for Attitudes, Hard to Identify

I was recently in an all-you-can-eat sushi place.  While they served Japanese food, I noticed that all the servers were …Read the Rest

If I’m Not Yelling, I’m Not Selling
January 22, 2016

If I’m Not Yelling, I’m Not Selling

Watching car retailers do their own commercials on TV often makes me cringe.  They start their commercials yelling and keep …Read the Rest

If Fast Food Were Advertised Like Cars
May 26, 2015

If Fast Food Were Advertised Like Cars

Why is it we never hear: “Chesterwood McDonalds features the 2015 Big Mac – Now with two – count ‘em …Read the Rest

Best Local Store Promotion
May 12, 2015

Best Local Store Promotion

A Latino owned barbecue restaurant decided to do a White Appreciation Day.  What a great example of a local store …Read the Rest

Whatever Happened to the Service Station?
January 18, 2015

Whatever Happened to the Service Station?

Less than 50 years ago, the average person would pull into a Service Station for gasoline and was greeted by …Read the Rest

Here Comes the Grumpy Old Customer
January 5, 2015

Here Comes the Grumpy Old Customer

We have all seen the shifts in demographic distribution that show an aging population.  All those trend setting Baby Boomers …Read the Rest

Disintermediation: The Concept of the Decade
August 15, 2014

Disintermediation: The Concept of the Decade

Disintermediation is a manifestation of the digital age.
Disintermediation is mostly about organizations using the internet or technology to save money by …Read the Rest

The Successful Failure of Pampers in Venezuela
May 28, 2014

The Successful Failure of Pampers in Venezuela

We won the assignment to launch Pampers into Venezuela for Procter & Gamble and it looked like a slam dunk.
Venezuela …Read the Rest

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