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retail

If Fast Food Were Advertised Like Cars
May 26, 2015

If Fast Food Were Advertised Like Cars

Why is it we never hear: “Chesterwood McDonalds features the 2015 Big Mac – Now with two – count ‘em …Read the Rest

Best Local Store Promotion
May 12, 2015

Best Local Store Promotion

A Latino owned barbecue restaurant decided to do a White Appreciation Day.  What a great example of a local store …Read the Rest

Whatever Happened to the Service Station?
January 18, 2015

Whatever Happened to the Service Station?

Less than 50 years ago, the average person would pull into a Service Station for gasoline and was greeted by …Read the Rest

Here Comes the Grumpy Old Customer
January 5, 2015

Here Comes the Grumpy Old Customer

We have all seen the shifts in demographic distribution that show an aging population.  All those trend setting Baby Boomers …Read the Rest

Disintermediation: The Concept of the Decade
August 15, 2014

Disintermediation: The Concept of the Decade

Disintermediation is a manifestation of the digital age.
Disintermediation is mostly about organizations using the internet or technology to save money by …Read the Rest

The Successful Failure of Pampers in Venezuela
May 28, 2014

The Successful Failure of Pampers in Venezuela

We won the assignment to launch Pampers into Venezuela for Procter & Gamble and it looked like a slam dunk.
Venezuela …Read the Rest

You Think It’s a Contest; We Think It’s a Coupon Drop
April 9, 2014

You Think It’s a Contest; We Think It’s a Coupon Drop

Everyone gets excited by a big retail contest: there are prizes to be won, discounts to be won, a game …Read the Rest

Mi Meta: Una Escuela Berlitz de Menú
November 30, 2013

Mi Meta: Una Escuela Berlitz de Menú

¡Hola Berlitz! ¡Hola Rosetta Stone! ¿Creen que queremos hablar mandarín con fluidez en 30 días? ¡JA!
Lo que realmente queremos saber …Read the Rest

Hey Bob, Stop Wearing Out My Name, Bob
November 14, 2013

Hey Bob, Stop Wearing Out My Name, Bob

You must have spoken to a sales person who insisted on inserting your name into every second sentence.  They think …Read the Rest

Hall of Lost Products
November 4, 2013

Hall of Lost Products

Anyone who has worked in advertising, particularly in packaged goods, has worked on a lot of products that never really …Read the Rest

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