Calexis

retail

You Think It’s a Contest; We Think It’s a Coupon Drop
April 9, 2014

You Think It’s a Contest; We Think It’s a Coupon Drop

Everyone gets excited by a big retail contest: there are prizes to be won, discounts to be won, a game …Read the Rest

Mi Meta: Una Escuela Berlitz de Menú
November 30, 2013

Mi Meta: Una Escuela Berlitz de Menú

¡Hola Berlitz! ¡Hola Rosetta Stone! ¿Creen que queremos hablar mandarín con fluidez en 30 días? ¡JA!
Lo que realmente queremos saber …Read the Rest

Hey Bob, Stop Wearing Out My Name, Bob
November 14, 2013

Hey Bob, Stop Wearing Out My Name, Bob

You must have spoken to a sales person who insisted on inserting your name into every second sentence.  They think …Read the Rest

Hall of Lost Products
November 4, 2013

Hall of Lost Products

Anyone who has worked in advertising, particularly in packaged goods, has worked on a lot of products that never really …Read the Rest

What is the Value of Your Image…
October 25, 2013

What is the Value of Your Image…

The concept that branding is to value is a well established idea.
To effectively brand you need to treat your product …Read the Rest

The Menu Is the Message
February 25, 2012

The Menu Is the Message

Ever go to one of those restaurants with the 20 page menu?  They have everything you can think of and …Read the Rest

Using the Right Coke Cans
November 27, 2011

Using the Right Coke Cans

There are dozens of examples in the Carnie business that can be lessons for the marketing business.  I’m a Carnie, …Read the Rest

Half Wasted Wasn’t Half Wasted
April 6, 2011

Half Wasted Wasn’t Half Wasted

About four or five years ago we decided to demonstrate our web abilities by creating a promotional site.  We called …Read the Rest

Bingo Retailing – A Billion-To-One Shot At Winning Customers
August 25, 2010

Bingo Retailing – A Billion-To-One Shot At Winning Customers

For a lot of retailers their approach to advertising and marketing is very chancy.   Many retailers are playing a …Read the Rest

Pitch-Till-U-Win Marketing
August 5, 2010

Pitch-Till-U-Win Marketing

One of the oldest carnival games in the world is Pitch-Til-U-Win.
“Ya pays your money and takes your chances” trying to …Read the Rest

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