Calexis

Service

September 27, 2017

The Pit and the Pendulum – Reduced Pricing

There is a scary pit in marketing.  It is deep and dark and hard to get out of.  It is the lures for retailers of sales from pricing features.
If sales start slipping, the easiest, knee jerk reaction is to feature a lower price item and use it to lure in …Read the Rest

Salute the 2nd Responders
June 5, 2017

Salute the 2nd Responders

Why is it always the “First Responders” who get all the glory?  They come roaring in with lights flashing and …Read the Rest

The Gamblers’ Fallacy at the Queue
February 1, 2017

The Gamblers’ Fallacy at the Queue

The Gamblers’ Fallacy is when gamblers notice that a slot machine programmed to be random has not produced a winner …Read the Rest

The Husbands’ Chair
December 8, 2016

The Husbands’ Chair

One incredible service that retailers could provide would be a “husbands’ chair” for the partners of their female shoppers.  And …Read the Rest

Points Programmes Are Carnie Games
November 14, 2016

Points Programmes Are Carnie Games

Points programs were developed as promotional support to encourage loyalty to various products and increase purchase frequency.  And they do.  …Read the Rest

Things You Definitely Should Not Do, According to Your Lawyer
October 1, 2016

Things You Definitely Should Not Do, According to Your Lawyer

That would be virtually everything you are already doing.
This includes: banking, using your phones, renting or driving a car, accessing …Read the Rest

Bartolomeo Cristofori Should Have Had a Patent
September 2, 2015

Bartolomeo Cristofori Should Have Had a Patent

The recent 350th anniversary of the invention of the piano brought to mind the immense changes we have seen in …Read the Rest

Fears for Tiers
June 14, 2015

Fears for Tiers

We have heard a lot about the danger of two tier systems, particularly with respect to our medical system.  The …Read the Rest

If Fast Food Were Advertised Like Cars
May 26, 2015

If Fast Food Were Advertised Like Cars

Why is it we never hear: “Chesterwood McDonalds features the 2015 Big Mac – Now with two – count ‘em …Read the Rest

The Fallacy of Technologists: If You Build It They Will Come
November 14, 2014

The Fallacy of Technologists: If You Build It They Will Come

Many technology business people we have met believe that any great new technology will immediately be accepted and embraced.
No marketing …Read the Rest

Disintermediation: The Concept of the Decade
August 15, 2014

Disintermediation: The Concept of the Decade

Disintermediation is a manifestation of the digital age.
Disintermediation is mostly about organizations using the internet or technology to save money by …Read the Rest

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