Calexis

Service

March 27, 2018

Soft Skills Are Hard

Many times “soft skills” are considered unimportant in business decisions. It is often a quantitative decision, based on dollars and cents that takes priority. Maybe, but soft skills are much harder to acquire than technical skills.
When we are hiring for a position, we look at resumes, accomplishments, education, …Read the Rest

80% Hype; 20% Content
February 1, 2018

80% Hype; 20% Content

Most everything in the commercially oriented United States is a lot of hype but not much content.  As an example, …Read the Rest

Gifts Come With Strings
January 23, 2018

Gifts Come With Strings

We have just finished the gift giving season when virtually everyone has received a gift or two -  either personal …Read the Rest

The Pit and the Pendulum – Reduced Pricing
September 27, 2017

The Pit and the Pendulum – Reduced Pricing

There is a scary pit in marketing.  It is deep and dark and hard to get out of.  It is …Read the Rest

Salute the 2nd Responders
June 5, 2017

Salute the 2nd Responders

Why is it always the “First Responders” who get all the glory?  They come roaring in with lights flashing and …Read the Rest

The Gamblers’ Fallacy at the Queue
February 1, 2017

The Gamblers’ Fallacy at the Queue

The Gamblers’ Fallacy is when gamblers notice that a slot machine programmed to be random has not produced a winner …Read the Rest

The Husbands’ Chair
December 8, 2016

The Husbands’ Chair

One incredible service that retailers could provide would be a “husbands’ chair” for the partners of their female shoppers.  And …Read the Rest

Points Programmes Are Carnie Games
November 14, 2016

Points Programmes Are Carnie Games

Points programs were developed as promotional support to encourage loyalty to various products and increase purchase frequency.  And they do.  …Read the Rest

Things You Definitely Should Not Do, According to Your Lawyer
October 1, 2016

Things You Definitely Should Not Do, According to Your Lawyer

That would be virtually everything you are already doing.
This includes: banking, using your phones, renting or driving a car, accessing …Read the Rest

Bartolomeo Cristofori Should Have Had a Patent
September 2, 2015

Bartolomeo Cristofori Should Have Had a Patent

The recent 350th anniversary of the invention of the piano brought to mind the immense changes we have seen in …Read the Rest

Fears for Tiers
June 14, 2015

Fears for Tiers

We have heard a lot about the danger of two tier systems, particularly with respect to our medical system.  The …Read the Rest

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