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	<title>Calexis &#187; Service</title>
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	<description>Advertising and Marketing Counsel Blog</description>
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		<title>Who Cares About Fine Print &#8212; Other Than Lawyers</title>
		<link>http://calexis.com/blog/2010/08/22/who-cares-about-fine-print-other-than-lawyers/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=who-cares-about-fine-print-other-than-lawyers</link>
		<comments>http://calexis.com/blog/2010/08/22/who-cares-about-fine-print-other-than-lawyers/#comments</comments>
		<pubDate>Sun, 22 Aug 2010 05:21:33 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Service]]></category>
		<category><![CDATA[consumer serfs]]></category>
		<category><![CDATA[contrcts]]></category>
		<category><![CDATA[one sided contracts]]></category>
		<category><![CDATA[serfs]]></category>
		<category><![CDATA[user agreements]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=1028</guid>
		<description><![CDATA[More and more we are forced to sign contracts for virtually everything that we get.  There are credit card basically contracts, service agreements, cell phone contracts, software licensing agreements (EULAs) and more.
These agreements are all one sided for the vendor of the service or product.  The net effect is to turn the customer into a <a href="http://calexis.com/blog/2010/08/22/who-cares-about-fine-print-other-than-lawyers/"> <b>...Read the Rest</b></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>When Service Goes Bad and Customers Get Ugly</title>
		<link>http://calexis.com/blog/2010/08/11/when-service-goes-bad-and-customers-get-ugly/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=when-service-goes-bad-and-customers-get-ugly</link>
		<comments>http://calexis.com/blog/2010/08/11/when-service-goes-bad-and-customers-get-ugly/#comments</comments>
		<pubDate>Wed, 11 Aug 2010 14:37:11 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[Service]]></category>
		<category><![CDATA[Disgruntled]]></category>
		<category><![CDATA[have nots]]></category>
		<category><![CDATA[jet blue]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=1013</guid>
		<description><![CDATA[The other day a Jet Blue Flight attendant who was hit in the head and told off by a disgruntled woman customer on a flight from Pittsburgh to New York fought back by cursing at the woman, grabbing some beer and exiting in the airplane on its emergency slide.
He was arrested for how he exited <a href="http://calexis.com/blog/2010/08/11/when-service-goes-bad-and-customers-get-ugly/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2010/08/11/when-service-goes-bad-and-customers-get-ugly/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Aeroplan Learned to Suck</title>
		<link>http://calexis.com/blog/2009/12/24/how-aeroplan-learned-to-suck/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=how-aeroplan-learned-to-suck</link>
		<comments>http://calexis.com/blog/2009/12/24/how-aeroplan-learned-to-suck/#comments</comments>
		<pubDate>Thu, 24 Dec 2009 08:12:24 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Service]]></category>
		<category><![CDATA[Aeroplan]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[incentive program]]></category>
		<category><![CDATA[near cash]]></category>
		<category><![CDATA[slippage]]></category>
		<category><![CDATA[Visa card]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=392</guid>
		<description><![CDATA[I don’t think I have seen a better barometer of service declines than Aeroplan.  Or of how something can start as one thing and, with logical decisions along the way, completely lose its vision to become the opposite.
I was a Director of the advertising agency that launched the Aeroplan program and so was one <a href="http://calexis.com/blog/2009/12/24/how-aeroplan-learned-to-suck/"> <b>...Read the Rest</b></a>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>First Advertising Agency with Drive Through Window</title>
		<link>http://calexis.com/blog/2009/09/02/first-advertising-agency-with-drive-through-window/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=first-advertising-agency-with-drive-through-window</link>
		<comments>http://calexis.com/blog/2009/09/02/first-advertising-agency-with-drive-through-window/#comments</comments>
		<pubDate>Wed, 02 Sep 2009 14:22:37 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Service]]></category>
		<category><![CDATA[advertising agency]]></category>
		<category><![CDATA[drive through window]]></category>
		<category><![CDATA[Mad Men]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=224</guid>
		<description><![CDATA[Our advertising agency will be the first agency in the world with a drive through window.
Our office is in an old Victoria house with a door to the lane way running next to us, so we may also be one of the very few who can actually offer this.
Retrofitting the door will be easy, an <a href="http://calexis.com/blog/2009/09/02/first-advertising-agency-with-drive-through-window/"> <b>...Read the Rest</b></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Amazing, Explosive Saskatoonberries</title>
		<link>http://calexis.com/blog/2009/08/07/the-amazing-explosive-saskatoon-berries/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-amazing-explosive-saskatoon-berries</link>
		<comments>http://calexis.com/blog/2009/08/07/the-amazing-explosive-saskatoon-berries/#comments</comments>
		<pubDate>Fri, 07 Aug 2009 16:56:51 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Service]]></category>
		<category><![CDATA[airport security]]></category>
		<category><![CDATA[hijack]]></category>
		<category><![CDATA[little mosque]]></category>
		<category><![CDATA[post 9/11]]></category>
		<category><![CDATA[Regina]]></category>
		<category><![CDATA[Saskatoonberries]]></category>
		<category><![CDATA[saskatoonberry]]></category>
		<category><![CDATA[terrirism]]></category>
		<category><![CDATA[terrorism]]></category>
		<category><![CDATA[wmd]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=241</guid>
		<description><![CDATA[We were traveling home from Regina after a weekend trip.  While Regina is not exactly a hot tourist destination, we were there for a family visit.
We found the people exceptionally friendly and the town to be nice, as only mid-Canada can be nice.
Then went to the airport to come home.  One souvenir gift <a href="http://calexis.com/blog/2009/08/07/the-amazing-explosive-saskatoon-berries/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2009/08/07/the-amazing-explosive-saskatoon-berries/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Professional Golfers Are Communists</title>
		<link>http://calexis.com/blog/2009/07/26/professional-golfers-are-communists/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=professional-golfers-are-communists</link>
		<comments>http://calexis.com/blog/2009/07/26/professional-golfers-are-communists/#comments</comments>
		<pubDate>Sun, 26 Jul 2009 23:51:27 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Service]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[canada golf]]></category>
		<category><![CDATA[canadian open]]></category>
		<category><![CDATA[capitalism]]></category>
		<category><![CDATA[communism]]></category>
		<category><![CDATA[pay for performance]]></category>
		<category><![CDATA[sports marketing]]></category>
		<category><![CDATA[tiger woods]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=216</guid>
		<description><![CDATA[Ever wondered about how the business of sports is different for golfers?  Unlike other sports, they are self employed.
I was attending the RBC Canadian Open in the pouring rain.  Quite a few of the professional golfers competing here bolted after the first and second day.  They just left because of the delays and their early <a href="http://calexis.com/blog/2009/07/26/professional-golfers-are-communists/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2009/07/26/professional-golfers-are-communists/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The 5 Advertising Mistakes Retailers Make</title>
		<link>http://calexis.com/blog/2009/06/03/the-5-advertising-mistakes-retailers-make/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-5-advertising-mistakes-retailers-make</link>
		<comments>http://calexis.com/blog/2009/06/03/the-5-advertising-mistakes-retailers-make/#comments</comments>
		<pubDate>Wed, 03 Jun 2009 22:23:20 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Service]]></category>
		<category><![CDATA[5 Advertising Mistakes Retailers Make hints tips promotion]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/2009/06/03/the-5-advertising-mistakes-retailers-make/</guid>
		<description><![CDATA[We have worked with scores of retailers and retail chains to create their advertising programs for them.  While we are not always right, we are tried and true advertising professionals and have learned a lot about retailers and how they operate.
Here are five big mistakes that retailers make.  And they make them time <a href="http://calexis.com/blog/2009/06/03/the-5-advertising-mistakes-retailers-make/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2009/06/03/the-5-advertising-mistakes-retailers-make/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Are Companies Training Customers to be Jerks?</title>
		<link>http://calexis.com/blog/2009/04/17/are-companies-training-customers-to-be-jerks/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=are-companies-training-customers-to-be-jerks</link>
		<comments>http://calexis.com/blog/2009/04/17/are-companies-training-customers-to-be-jerks/#comments</comments>
		<pubDate>Sat, 18 Apr 2009 02:44:18 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Service]]></category>
		<category><![CDATA[calls may be recorded]]></category>
		<category><![CDATA[customer frustration]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[smiling face]]></category>
		<category><![CDATA[stimulus-response]]></category>
		<category><![CDATA[telephone]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/2009/04/17/are-companies-training-customers-to-be-jerks/</guid>
		<description><![CDATA[I had to phone to complain about a charge from my telecom solutions provider.  I don’t know when they became that instead of a telephone company.
Here is what happened, and why I think that a lot of companies are training their customers to be jerks.  The bigger the jerk customers become, the better <a href="http://calexis.com/blog/2009/04/17/are-companies-training-customers-to-be-jerks/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2009/04/17/are-companies-training-customers-to-be-jerks/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
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