Calexis

Service

If Fast Food Were Advertised Like Cars
May 26, 2015

If Fast Food Were Advertised Like Cars

Why is it we never hear: “Chesterwood McDonalds features the 2015 Big Mac – Now with two – count ‘em …Read the Rest

The Fallacy of Technologists: If You Build It They Will Come
November 14, 2014

The Fallacy of Technologists: If You Build It They Will Come

Many technology business people we have met believe that any great new technology will immediately be accepted and embraced.
No marketing …Read the Rest

Disintermediation: The Concept of the Decade
August 15, 2014

Disintermediation: The Concept of the Decade

Disintermediation is a manifestation of the digital age.
Disintermediation is mostly about organizations using the internet or technology to save money by …Read the Rest

Storming the CASL
June 30, 2014

Storming the CASL

It is great that Canada has passed the Canadian Anti-Spam Legislation (CASL).  But it is like a single person becoming …Read the Rest

The Font of All Information
October 16, 2013

The Font of All Information

You can often tell if an ad is well designed by the choice and management of the type faces/fonts.
You can …Read the Rest

Who Cares About Fine Print — Other Than Lawyers
August 22, 2010

Who Cares About Fine Print — Other Than Lawyers

More and more we are forced to sign contracts for virtually everything that we get.  There are credit card basically …Read the Rest

When Service Goes Bad and Customers Get Ugly
August 11, 2010

When Service Goes Bad and Customers Get Ugly

The other day a Jet Blue Flight attendant who was hit in the head and told off by a disgruntled …Read the Rest

How Aeroplan Learned to Suck
December 24, 2009

How Aeroplan Learned to Suck

I don’t think I have seen a better barometer of service declines than Aeroplan. Or of how something can …Read the Rest

First Advertising Agency with Drive Through Window
September 2, 2009

First Advertising Agency with Drive Through Window

Our advertising agency will be the first agency in the world with a drive through window.
Our office is in an …Read the Rest

The Amazing, Explosive Saskatoonberries
August 7, 2009

The Amazing, Explosive Saskatoonberries

We were traveling home from Regina after a weekend trip. While Regina is not exactly a hot tourist destination, …Read the Rest

Page 2 of 3«123»
Powered by WordPress.
Calotropis theme by itx