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Storming the CASL
June 30, 2014

Storming the CASL

It is great that Canada has passed the Canadian Anti-Spam Legislation (CASL).  But it is like a single person becoming …Read the Rest

The Font of All Information
October 16, 2013

The Font of All Information

You can often tell if an ad is well designed by the choice and management of the type faces/fonts.
You can …Read the Rest

Who Cares About Fine Print — Other Than Lawyers
August 22, 2010

Who Cares About Fine Print — Other Than Lawyers

More and more we are forced to sign contracts for virtually everything that we get.  There are credit card basically …Read the Rest

When Service Goes Bad and Customers Get Ugly
August 11, 2010

When Service Goes Bad and Customers Get Ugly

The other day a Jet Blue Flight attendant who was hit in the head and told off by a disgruntled …Read the Rest

How Aeroplan Learned to Suck
December 24, 2009

How Aeroplan Learned to Suck

I don’t think I have seen a better barometer of service declines than Aeroplan. Or of how something can …Read the Rest

First Advertising Agency with Drive Through Window
September 2, 2009

First Advertising Agency with Drive Through Window

Our advertising agency will be the first agency in the world with a drive through window.
Our office is in an …Read the Rest

The Amazing, Explosive Saskatoonberries
August 7, 2009

The Amazing, Explosive Saskatoonberries

We were traveling home from Regina after a weekend trip. While Regina is not exactly a hot tourist destination, …Read the Rest

Professional Golfers Are Communists
July 26, 2009

Professional Golfers Are Communists

Ever wondered about how the business of sports is different for golfers?  Unlike other sports, they are self employed.
I was …Read the Rest

The 5 Advertising Mistakes Retailers Make
June 3, 2009

The 5 Advertising Mistakes Retailers Make

We have worked with scores of retailers and retail chains to create their advertising programs for them. While we …Read the Rest

Are Companies Training Customers To Be Jerks?
April 17, 2009

Are Companies Training Customers To Be Jerks?

I had to phone to complain about a charge from my telecom solutions provider. I don’t know when they …Read the Rest

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