As Monday after the Super Bowl rolls around, the conversation is usually as much about what commercials aired as it is about the actual football game.
Watching in Canada, one is struck by the astounding difference in approach by advertisers in the two countries.
The event draws huge audiences in both countries. …Read the Rest
Some days I see television as just a little bad programming sandwiched between news and advertising.
News is all about bad …Read the Rest
This observation started when the police TV series leads started hassling a street person for information. The ragged looking, filthy …Read the Rest
I get very upset at the way police are portrayed on television. They are shown as bullies, extortionists, blackmailers who …Read the Rest
Which commercials do you believe? Too few!
Many commercials are produced these days with little thought of suggesting their message is …Read the Rest
When I started in the advertising industry in New York, there was some obsession with commercial wear-out. That is, at …Read the Rest
With all the confusion about where to send your messages if you want to reach your communications target, we seem …Read the Rest
When I worked in New York, we spent a lot time analyzing commercial exposure with the heaviest viewing quintile, that …Read the Rest
PART II: 5 Advertising Mistakes Retailers Make
Recently I had a meeting with an accountant who does turnarounds. He attempts to …Read the Rest