Calexis

Television

June 9, 2018

Celebrities as Milestones

I was recently at a family reunion and the younger generation all wanted to know what celebrities I had worked with.  They weren’t interested in the marketing successes, the clever commercials, nope, none of that.  Just the famous people I may have met.
When you work in advertising, it is a …Read the Rest

The Day the Junos Went Public
March 4, 2018

The Day the Junos Went Public

The Juno Awards was an annual private music industry awards ceremony for insiders, wearing tuxedos and gowns, until 1995. …Read the Rest

80% Hype; 20% Content
February 1, 2018

80% Hype; 20% Content

Most everything in the commercially oriented United States is a lot of hype but not much content.  As an example, …Read the Rest

Advertising Supports Social Change
January 4, 2018

Advertising Supports Social Change

As interest in the NASA space program declined, I was working in New York City and we needed to find …Read the Rest

The 10 O’Clock News Update Meant More Than a Billion
December 15, 2017

The 10 O’Clock News Update Meant More Than a Billion

Back in the mid ’80’s, we presented some outstanding creative to our Texaco client.  They loved it.  Their President told …Read the Rest

My Experiences Working With “Sexual Predators”
October 13, 2017

My Experiences Working With “Sexual Predators”

During my long advertising career, I worked with Bill Cosby for a year or so and with Subway spokesman, Jared …Read the Rest

The Editorial – Advertising Balance
September 10, 2017

The Editorial – Advertising Balance

Websites are now encountering a situation that print and broadcasting have had to deal with for years.  The balance of …Read the Rest

Salute the 2nd Responders
June 5, 2017

Salute the 2nd Responders

Why is it always the “First Responders” who get all the glory?  They come roaring in with lights flashing and …Read the Rest

The Real Story of “Real”
May 21, 2017

The Real Story of “Real”

When we introduced Fruit Roll-Ups into Canada, the claim coming with the product from the U.S. was: “made with real …Read the Rest

Front Page Cereal Launch
April 2, 2017

Front Page Cereal Launch

There were established rules that limited the use of well known persons in advertising to children in Canada.  Then our …Read the Rest

Sports and Loss of Spontaneity
January 3, 2017

Sports and Loss of Spontaneity

Ratings seriously are off for NFL games this year and there are lots of theories why.  The tumultuous US election …Read the Rest

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