Calexis

Television

May 17, 2020

It Was All Downhill From There

We had launched a cereal with Wayne Gretzky on the box and it was a success in Canada.  It was unusual because cereals are rarely launched in Canada alone.  Usually we relaunch cereals that have been successes already in the United States, our test market to the south.
Then one day, …Read the Rest

The Death of Animatics and Ripomatics
April 4, 2020

The Death of Animatics and Ripomatics

Television commercials cost a lot of money to produce.   If you are going to try a new approach, how …Read the Rest

Celebrity Makes a Village of a Mass World
February 20, 2020

Celebrity Makes a Village of a Mass World

US Historian Daniel Boorstin, in his book The Image, noted that “The celebrity is a person who is known for …Read the Rest

Shooting with Flex-ibility
January 5, 2020

Shooting with Flex-ibility

One of the broadcast laws in Venezuela, back in the day, was that we had to shoot commercials using local …Read the Rest

Lateral Logic
December 10, 2019

Lateral Logic

I was late for the meeting and as I walked in I mentioned that there was terrible traffic on the …Read the Rest

The Bounce Metaphor
June 13, 2019

The Bounce Metaphor

Long ago people used to dry their clothes outdoors on a rope or wire called a clothes line.  The clothes …Read the Rest

Cookie Cutter Radio Commercials
October 5, 2018

Cookie Cutter Radio Commercials

I was recently taking a long drive and listening to the radio. I heard many radio commercials and so …Read the Rest

Extra Adjectives: How the News Becomes Propaganda
July 23, 2018

Extra Adjectives: How the News Becomes Propaganda

Have you noticed the extra spin-worthy adjectives that have crept into the news reports of late?  These are the judgmental …Read the Rest

Celebrities as Milestones
June 9, 2018

Celebrities as Milestones

I was recently at a family reunion and the younger generation all wanted to know what celebrities I had worked …Read the Rest

The Day the Junos Went Public
March 4, 2018

The Day the Junos Went Public

The Juno Awards was an annual private music industry awards ceremony for insiders, wearing tuxedos and gowns, until 1995. …Read the Rest

80% Hype; 20% Content
February 1, 2018

80% Hype; 20% Content

Most everything in the commercially oriented United States is a lot of hype but not much content.  As an example, …Read the Rest

Page 1 of 41234»
Powered by WordPress.
Calotropis theme by itx