Calexis

Television

July 26, 2020

Stash that Hot Dog – Thanks Eddie Shack

I had led our pitch and won the Wendy’s account at Ronalds-Reynolds. A few months later, Wendy’s came to us with news that McDonalds was planning a major new sandwich launch (which turned out to be the Mc D-L-T).  We needed to make some similar noise to compete.
We knew McDonalds’ …Read the Rest

The Best TV Commercial We Never Did
June 15, 2020

The Best TV Commercial We Never Did

In advertising everyone talks about their great TV commercials and at parties, people ask me about what commercials we have …Read the Rest

It Was All Downhill From There
May 17, 2020

It Was All Downhill From There

We had launched a cereal with Wayne Gretzky on the box and it was a success in Canada.  It was …Read the Rest

The Death of Animatics and Ripomatics
April 4, 2020

The Death of Animatics and Ripomatics

Television commercials cost a lot of money to produce.   If you are going to try a new approach, how …Read the Rest

Celebrity Makes a Village of a Mass World
February 20, 2020

Celebrity Makes a Village of a Mass World

US Historian Daniel Boorstin, in his book The Image, noted that “The celebrity is a person who is known for …Read the Rest

Shooting with Flex-ibility
January 5, 2020

Shooting with Flex-ibility

One of the broadcast laws in Venezuela, back in the day, was that we had to shoot commercials using local …Read the Rest

Lateral Logic
December 10, 2019

Lateral Logic

I was late for the meeting and as I walked in I mentioned that there was terrible traffic on the …Read the Rest

The Bounce Metaphor
June 13, 2019

The Bounce Metaphor

Long ago people used to dry their clothes outdoors on a rope or wire called a clothes line.  The clothes …Read the Rest

Cookie Cutter Radio Commercials
October 5, 2018

Cookie Cutter Radio Commercials

I was recently taking a long drive and listening to the radio. I heard many radio commercials and so …Read the Rest

Extra Adjectives: How the News Becomes Propaganda
July 23, 2018

Extra Adjectives: How the News Becomes Propaganda

Have you noticed the extra spin-worthy adjectives that have crept into the news reports of late?  These are the judgmental …Read the Rest

Celebrities as Milestones
June 9, 2018

Celebrities as Milestones

I was recently at a family reunion and the younger generation all wanted to know what celebrities I had worked …Read the Rest

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