Calexis

Television

October 13, 2017

My Experiences Working With “Sexual Predators”

During my long advertising career, I worked with Bill Cosby for a year or so and with Subway spokesman, Jared Fogle, for many years.  Both of them have been accused and tried for sexual transgressions.  Jared was convicted.
Early in my career, I worked on Jell-O Pudding while at Young & …Read the Rest

The Editorial – Advertising Balance
September 10, 2017

The Editorial – Advertising Balance

Websites are now encountering a situation that print and broadcasting have had to deal with for years.  The balance of …Read the Rest

Salute the 2nd Responders
June 5, 2017

Salute the 2nd Responders

Why is it always the “First Responders” who get all the glory?  They come roaring in with lights flashing and …Read the Rest

The Real Story of “Real”
May 21, 2017

The Real Story of “Real”

When we introduced Fruit Roll-Ups into Canada, the claim coming with the product from the U.S. was: “made with real …Read the Rest

Front Page Cereal Launch
April 2, 2017

Front Page Cereal Launch

There were established rules that limited the use of well known persons in advertising to children in Canada.  Then our …Read the Rest

Sports and Loss of Spontaneity
January 3, 2017

Sports and Loss of Spontaneity

Ratings seriously are off for NFL games this year and there are lots of theories why.  The tumultuous US election …Read the Rest

10 Amazing Secrets of Digital
November 28, 2016

10 Amazing Secrets of Digital

Advertising changed when it moved to digital.  And it has really moved.  More money is now spent on digital than …Read the Rest

Overnight Sensation Takes the Cup
July 27, 2016

Overnight Sensation Takes the Cup

We were pleased a few years ago when our media folks advised us that they had negotiated a free promotional …Read the Rest

Republican Primary – Survivor
August 5, 2015

Republican Primary – Survivor

We have been watching the herd of US Republican candidates scramble and shoot off darts at each other, forming alliances …Read the Rest

Acting vs Announcing
December 7, 2014

Acting vs Announcing

The quality of acting in television commercials seems to have deteriorated to the point where copy is just announced.  Maybe …Read the Rest

Context Is Needed for Effective Tag Lines
September 24, 2014

Context Is Needed for Effective Tag Lines

Why do advertisers feel the need for a profound sounding end line?  Do they think it elevates their product?
Often when …Read the Rest

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