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	<title>Calexis &#187; Television</title>
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	<link>http://calexis.com/blog</link>
	<description>Advertising and Marketing Counsel Blog</description>
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		<title>The Pitch Lacks The Punch</title>
		<link>http://calexis.com/blog/2012/04/12/the-pitch-lacks-the-punch/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-pitch-lacks-the-punch</link>
		<comments>http://calexis.com/blog/2012/04/12/the-pitch-lacks-the-punch/#comments</comments>
		<pubDate>Thu, 12 Apr 2012 20:43:02 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[Media Criticism]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[breakfast]]></category>
		<category><![CDATA[creative development]]></category>
		<category><![CDATA[Subway]]></category>
		<category><![CDATA[The Pitch]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=2147</guid>
		<description><![CDATA[There is a new reality TV series about to begin on AMC showing the inside world of advertising agencies.  It is called &#8220;The Pitch.&#8221;  The preview aired the other night.  Obviously this show is trying to cash in on the popularity of AMC&#8217;s award winning &#8220;Mad Men&#8221; about agency life in the 1960&#8217;s by hoping <a href="http://calexis.com/blog/2012/04/12/the-pitch-lacks-the-punch/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2012/04/12/the-pitch-lacks-the-punch/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<item>
		<title>Super Bowl Commercials: Canada versus the United States</title>
		<link>http://calexis.com/blog/2011/02/08/super-bowl-commercials-canada-versus-the-united-states/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=super-bowl-commercials-canada-versus-the-united-states</link>
		<comments>http://calexis.com/blog/2011/02/08/super-bowl-commercials-canada-versus-the-united-states/#comments</comments>
		<pubDate>Tue, 08 Feb 2011 14:38:29 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Media Criticism]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Bell]]></category>
		<category><![CDATA[canada]]></category>
		<category><![CDATA[mental health]]></category>
		<category><![CDATA[super bowl]]></category>
		<category><![CDATA[super bwl]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=1418</guid>
		<description><![CDATA[As Monday after the Super Bowl rolls around, the conversation is usually as much about what commercials aired as it is about the actual football game.
Watching in Canada, one is struck by the astounding difference in approach by advertisers in the two countries.
The event draws huge audiences in both countries.  It is a great media <a href="http://calexis.com/blog/2011/02/08/super-bowl-commercials-canada-versus-the-united-states/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2011/02/08/super-bowl-commercials-canada-versus-the-united-states/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How The TV News Became Advertising</title>
		<link>http://calexis.com/blog/2010/08/17/how-the-tv-news-became-advertising/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=how-the-tv-news-became-advertising</link>
		<comments>http://calexis.com/blog/2010/08/17/how-the-tv-news-became-advertising/#comments</comments>
		<pubDate>Tue, 17 Aug 2010 20:23:29 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[Media Criticism]]></category>
		<category><![CDATA[Newspaper]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[belieable]]></category>
		<category><![CDATA[believable]]></category>
		<category><![CDATA[believe]]></category>
		<category><![CDATA[believeable]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[pertilence]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=999</guid>
		<description><![CDATA[Some days I see television as just a little bad programming sandwiched between news and advertising.
News is all about bad things: murders, wars, storms, floods, pestilence, kidnappings.  As the news people say, “If it doesn’t bleed&#8230; it doesn’t lead.”
Advertising, on the other hand, is all about good news.  We want to tell people about the <a href="http://calexis.com/blog/2010/08/17/how-the-tv-news-became-advertising/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2010/08/17/how-the-tv-news-became-advertising/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<item>
		<title>Over-Toothed and Under-Acted Slams Credibility</title>
		<link>http://calexis.com/blog/2010/04/25/over-toothed-and-under-acted-slams-credibility/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=over-toothed-and-under-acted-slams-credibility</link>
		<comments>http://calexis.com/blog/2010/04/25/over-toothed-and-under-acted-slams-credibility/#comments</comments>
		<pubDate>Sun, 25 Apr 2010 22:40:25 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Media Criticism]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[chiclets]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[figjam]]></category>
		<category><![CDATA[nuances]]></category>
		<category><![CDATA[over toothed]]></category>
		<category><![CDATA[pearlies]]></category>
		<category><![CDATA[realistic]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=591</guid>
		<description><![CDATA[This observation started when the police TV series leads started hassling a street person for information.  The ragged looking, filthy vagrant, wearing rags and grime, eventually answered, through his glistening white teeth shining through his dirt covered face..
Ahh, I thought, the actor’s downfall.  Perfect pearlies.  So how can someone play a vagrant when they have <a href="http://calexis.com/blog/2010/04/25/over-toothed-and-under-acted-slams-credibility/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2010/04/25/over-toothed-and-under-acted-slams-credibility/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>What’s With The US Police On TV?</title>
		<link>http://calexis.com/blog/2010/02/22/what%e2%80%99s-with-the-us-police-on-tv/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=what%25e2%2580%2599s-with-the-us-police-on-tv</link>
		<comments>http://calexis.com/blog/2010/02/22/what%e2%80%99s-with-the-us-police-on-tv/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 05:35:33 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Media Criticism]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[cheats]]></category>
		<category><![CDATA[CSI]]></category>
		<category><![CDATA[mr. Sunglasses]]></category>
		<category><![CDATA[Na'vi]]></category>
		<category><![CDATA[scientists]]></category>
		<category><![CDATA[sunglasses]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=539</guid>
		<description><![CDATA[I get very upset at the way police are portrayed on television.  They are shown as bullies, extortionists, blackmailers who jump to guilty conclusions with little or no basis and who take law into their own hands.
A couple of the shows are really bad.  The cops on Law &#38; Order SUV are always telling suspect’s <a href="http://calexis.com/blog/2010/02/22/what%e2%80%99s-with-the-us-police-on-tv/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2010/02/22/what%e2%80%99s-with-the-us-police-on-tv/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Commercials That We Don’t Believe</title>
		<link>http://calexis.com/blog/2010/01/20/commercials-that-we-don%e2%80%99t-believe/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=commercials-that-we-don%25e2%2580%2599t-believe</link>
		<comments>http://calexis.com/blog/2010/01/20/commercials-that-we-don%e2%80%99t-believe/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 19:12:41 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[Media Criticism]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[athletes]]></category>
		<category><![CDATA[bill cosby]]></category>
		<category><![CDATA[candid advertising]]></category>
		<category><![CDATA[candid interviews]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[demonstrations]]></category>
		<category><![CDATA[expertise]]></category>
		<category><![CDATA[jared]]></category>
		<category><![CDATA[motivation]]></category>
		<category><![CDATA[slice of life advertising]]></category>
		<category><![CDATA[Timex]]></category>
		<category><![CDATA[trustworthiness]]></category>
		<category><![CDATA[weight loss]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=473</guid>
		<description><![CDATA[Which commercials do you believe?  Too few!
Many commercials are produced these days with little thought of suggesting their message is actually believable.
Maybe we gave up trying to make them believable.  But when commercials are more believable, they are more persuasive.
There are three qualities that contribute to believability: expertise, trustworthiness, and motivation.
Just to be clear, let <a href="http://calexis.com/blog/2010/01/20/commercials-that-we-don%e2%80%99t-believe/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2010/01/20/commercials-that-we-don%e2%80%99t-believe/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Commercial Wearout</title>
		<link>http://calexis.com/blog/2009/11/07/commercial-wearout/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=commercial-wearout</link>
		<comments>http://calexis.com/blog/2009/11/07/commercial-wearout/#comments</comments>
		<pubDate>Sat, 07 Nov 2009 16:12:00 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Blair witch]]></category>
		<category><![CDATA[commercial wearout]]></category>
		<category><![CDATA[cost of production]]></category>
		<category><![CDATA[old commercials]]></category>
		<category><![CDATA[paranormal activity]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=325</guid>
		<description><![CDATA[When I started in the advertising industry in New York, there was some obsession with commercial wear-out.  That is, at what point does the effectiveness of a commercial decline and render it less and less worth the media investment.
In theory this makes a lot of sense if you buy into learning theory which holds that <a href="http://calexis.com/blog/2009/11/07/commercial-wearout/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2009/11/07/commercial-wearout/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>In The Eye of the Media Transition</title>
		<link>http://calexis.com/blog/2009/07/30/in-the-eye-of-the-media-transition/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=in-the-eye-of-the-media-transition</link>
		<comments>http://calexis.com/blog/2009/07/30/in-the-eye-of-the-media-transition/#comments</comments>
		<pubDate>Thu, 30 Jul 2009 05:13:14 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[content is king]]></category>
		<category><![CDATA[evian babies]]></category>
		<category><![CDATA[media conversion]]></category>
		<category><![CDATA[media transition]]></category>
		<category><![CDATA[OSCARs promotion]]></category>
		<category><![CDATA[site traffic]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=208</guid>
		<description><![CDATA[With all the confusion about where to send your messages if you want to reach your communications target, we seem to be in the eye of a media transition.
Flipping from Facebook, to Linkedin, to Twitter the other day, it occurred to me that in olden times this was like getting to watch a television show.
In <a href="http://calexis.com/blog/2009/07/30/in-the-eye-of-the-media-transition/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2009/07/30/in-the-eye-of-the-media-transition/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>When Do Advertising Ideas Wear-out?</title>
		<link>http://calexis.com/blog/2009/07/10/when-do-advertising-ideas-wear-out/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=when-do-advertising-ideas-wear-out</link>
		<comments>http://calexis.com/blog/2009/07/10/when-do-advertising-ideas-wear-out/#comments</comments>
		<pubDate>Fri, 10 Jul 2009 04:05:30 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[commerical wear-out]]></category>
		<category><![CDATA[frequency]]></category>
		<category><![CDATA[Humor in commercials]]></category>
		<category><![CDATA[quintile]]></category>
		<category><![CDATA[songs in commercials]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=170</guid>
		<description><![CDATA[When I worked in New York, we spent a lot time analyzing commercial exposure with the heaviest viewing quintile, that is the one fifth of the viewers that see the most television.
These people saw a particular commercial 20 or 30 times.  We had great fear that commercials with that kind of exposure would be <a href="http://calexis.com/blog/2009/07/10/when-do-advertising-ideas-wear-out/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2009/07/10/when-do-advertising-ideas-wear-out/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>PART II: What’s More Important?  Your Ego or Your Business</title>
		<link>http://calexis.com/blog/2009/06/21/part-ii-5-advertising-mistakes-retailers-make-what%e2%80%99s-more-important-your-ego-or-your-business/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=part-ii-5-advertising-mistakes-retailers-make-what%25e2%2580%2599s-more-important-your-ego-or-your-business</link>
		<comments>http://calexis.com/blog/2009/06/21/part-ii-5-advertising-mistakes-retailers-make-what%e2%80%99s-more-important-your-ego-or-your-business/#comments</comments>
		<pubDate>Sun, 21 Jun 2009 21:33:27 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Newspaper]]></category>
		<category><![CDATA[Radio]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[retail advertising; owner; retailer; bankruptcy; advertising; marketing]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=59</guid>
		<description><![CDATA[PART II: 5 Advertising Mistakes Retailers Make
Recently I had a meeting with an accountant who does turnarounds. He attempts to save companies that are teetering on the brink of bankruptcy by nursing them back to health.
I asked him whether some company owners put their ego ahead of the survival of their company.  He said <a href="http://calexis.com/blog/2009/06/21/part-ii-5-advertising-mistakes-retailers-make-what%e2%80%99s-more-important-your-ego-or-your-business/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2009/06/21/part-ii-5-advertising-mistakes-retailers-make-what%e2%80%99s-more-important-your-ego-or-your-business/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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