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Television

Acting vs Announcing
December 7, 2014

Acting vs Announcing

The quality of acting in television commercials seems to have deteriorated to the point where copy is just announced.  Maybe …Read the Rest

Context Is Needed for Effective Tag Lines
September 24, 2014

Context Is Needed for Effective Tag Lines

Why do advertisers feel the need for a profound sounding end line?  Do they think it elevates their product?
Often when …Read the Rest

The Successful Failure of Pampers in Venezuela
May 28, 2014

The Successful Failure of Pampers in Venezuela

We won the assignment to launch Pampers into Venezuela for Procter & Gamble and it looked like a slam dunk.
Venezuela …Read the Rest

OMGTV News!  It’s Sensational!
May 14, 2014

OMGTV News! It’s Sensational!

Do you get irritated by the TV news anchors always throwing in extra adjectives to sensationalize their news stories.  Every …Read the Rest

A Case for the Berlitz School of Menu
January 22, 2013

A Case for the Berlitz School of Menu

Hello Berlitz!  Hello Rosetta Stone!  You think we want to speak Mandarin fluently in 30 days – HAH!
What we really …Read the Rest

The Pitch Lacks The Punch
April 12, 2012

The Pitch Lacks The Punch

There is a new reality TV series about to begin on AMC showing the inside world of advertising agencies.  It …Read the Rest

Super Bowl Commercials: Canada versus the United States
February 8, 2011

Super Bowl Commercials: Canada versus the United States

As Monday after the Super Bowl rolls around, the conversation is usually as much about what commercials aired as it …Read the Rest

How The TV News Became Advertising
August 17, 2010

How The TV News Became Advertising

Some days I see television as just a little bad programming sandwiched between news and advertising.
News is all about bad …Read the Rest

Over-Toothed and Under-Acted Slams Credibility
April 25, 2010

Over-Toothed and Under-Acted Slams Credibility

This observation started when the police TV series leads started hassling a street person for information.  The ragged looking, filthy …Read the Rest

What’s With The US Police On TV?
February 22, 2010

What’s With The US Police On TV?

I get very upset at the way police are portrayed on television.  They are shown as bullies, extortionists, blackmailers who …Read the Rest

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