Calexis

Television

Sports and Loss of Spontaneity
January 3, 2017

Sports and Loss of Spontaneity

Ratings seriously are off for NFL games this year and there are lots of theories why.  The tumultuous US election …Read the Rest

10 Amazing Secrets of Digital
November 28, 2016

10 Amazing Secrets of Digital

Advertising changed when it moved to digital.  And it has really moved.  More money is now spent on digital than …Read the Rest

Overnight Sensation Takes the Cup
July 27, 2016

Overnight Sensation Takes the Cup

We were pleased a few years ago when our media folks advised us that they had negotiated a free promotional …Read the Rest

Republican Primary – Survivor
August 5, 2015

Republican Primary – Survivor

We have been watching the herd of US Republican candidates scramble and shoot off darts at each other, forming alliances …Read the Rest

Acting vs Announcing
December 7, 2014

Acting vs Announcing

The quality of acting in television commercials seems to have deteriorated to the point where copy is just announced.  Maybe …Read the Rest

Context Is Needed for Effective Tag Lines
September 24, 2014

Context Is Needed for Effective Tag Lines

Why do advertisers feel the need for a profound sounding end line?  Do they think it elevates their product?
Often when …Read the Rest

The Successful Failure of Pampers in Venezuela
May 28, 2014

The Successful Failure of Pampers in Venezuela

We won the assignment to launch Pampers into Venezuela for Procter & Gamble and it looked like a slam dunk.
Venezuela …Read the Rest

OMGTV News!  It’s Sensational!
May 14, 2014

OMGTV News! It’s Sensational!

Do you get irritated by the TV news anchors always throwing in extra adjectives to sensationalize their news stories.  Every …Read the Rest

A Case for the Berlitz School of Menu
January 22, 2013

A Case for the Berlitz School of Menu

Hello Berlitz!  Hello Rosetta Stone!  You think we want to speak Mandarin fluently in 30 days – HAH!
What we really …Read the Rest

The Pitch Lacks The Punch
April 12, 2012

The Pitch Lacks The Punch

There is a new reality TV series about to begin on AMC showing the inside world of advertising agencies.  It …Read the Rest

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