Calexis

Television

In The Eye of the Media Transition
July 30, 2009

In The Eye of the Media Transition

With all the confusion about where to send your messages if you want to reach your communications target, we seem …Read the Rest

When Do Advertising Ideas Wear-out?
July 10, 2009

When Do Advertising Ideas Wear-out?

When I worked in New York, we spent a lot time analyzing commercial exposure with the heaviest viewing quintile, that …Read the Rest

PART II: What’s More Important?  Your Ego or Your Business
June 21, 2009

PART II: What’s More Important? Your Ego or Your Business

PART II: 5 Advertising Mistakes Retailers Make
Recently I had a meeting with an accountant who does turnarounds. He attempts to …Read the Rest

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