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Television

How The TV News Became Advertising
August 17, 2010

How The TV News Became Advertising

Some days I see television as just a little bad programming sandwiched between news and advertising.
News is all about bad …Read the Rest

Over-Toothed and Under-Acted Slams Credibility
April 25, 2010

Over-Toothed and Under-Acted Slams Credibility

This observation started when the police TV series leads started hassling a street person for information.  The ragged looking, filthy …Read the Rest

What’s With The US Police On TV?
February 22, 2010

What’s With The US Police On TV?

I get very upset at the way police are portrayed on television.  They are shown as bullies, extortionists, blackmailers who …Read the Rest

Commercials That We Don’t Believe
January 20, 2010

Commercials That We Don’t Believe

Which commercials do you believe?  Too few!
Many commercials are produced these days with little thought of suggesting their message is …Read the Rest

Commercial Wearout
November 7, 2009

Commercial Wearout

When I started in the advertising industry in New York, there was some obsession with commercial wear-out.  That is, at …Read the Rest

In The Eye of the Media Transition
July 30, 2009

In The Eye of the Media Transition

With all the confusion about where to send your messages if you want to reach your communications target, we seem …Read the Rest

When Do Advertising Ideas Wear-out?
July 10, 2009

When Do Advertising Ideas Wear-out?

When I worked in New York, we spent a lot time analyzing commercial exposure with the heaviest viewing quintile, that …Read the Rest

PART II: What’s More Important?  Your Ego or Your Business
June 21, 2009

PART II: What’s More Important? Your Ego or Your Business

PART II: 5 Advertising Mistakes Retailers Make
Recently I had a meeting with an accountant who does turnarounds. He attempts to …Read the Rest

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