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	<title>Calexis &#187; Uncategorized</title>
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		<title>Professional Golfers Are Communists</title>
		<link>http://calexis.com/blog/2009/07/26/professional-golfers-are-communists/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=professional-golfers-are-communists</link>
		<comments>http://calexis.com/blog/2009/07/26/professional-golfers-are-communists/#comments</comments>
		<pubDate>Sun, 26 Jul 2009 23:51:27 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Service]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[canada golf]]></category>
		<category><![CDATA[canadian open]]></category>
		<category><![CDATA[capitalism]]></category>
		<category><![CDATA[communism]]></category>
		<category><![CDATA[pay for performance]]></category>
		<category><![CDATA[sports marketing]]></category>
		<category><![CDATA[tiger woods]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=216</guid>
		<description><![CDATA[Ever wondered about how the business of sports is different for golfers?  Unlike other sports, they are self employed.
I was attending the RBC Canadian Open in the pouring rain.  Quite a few of the professional golfers competing here bolted after the first and second day.  They just left because of the delays and their early <a href="http://calexis.com/blog/2009/07/26/professional-golfers-are-communists/"> <b>...Read the Rest</b></a>]]></description>
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		<title>Computer Tips: How to Take Screenshots</title>
		<link>http://calexis.com/blog/2009/06/29/computer-tips-how-to-take-screenshots/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=computer-tips-how-to-take-screenshots</link>
		<comments>http://calexis.com/blog/2009/06/29/computer-tips-how-to-take-screenshots/#comments</comments>
		<pubDate>Mon, 29 Jun 2009 20:38:01 +0000</pubDate>
		<dc:creator>Viet Tran</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[computer tips]]></category>
		<category><![CDATA[screen captures]]></category>
		<category><![CDATA[screenshots]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=112</guid>
		<description><![CDATA[Operating System: Windows
Sometimes our clients asks us computer related questions. I will try to answer some of those questions here. One question is, &#8216;how can I take a screenshot of my website?&#8217;. Here&#8217;s a simple tip on how to take screenshots on any Windows computer, even if you don&#8217;t have Photoshop.

If you want to capture <a href="http://calexis.com/blog/2009/06/29/computer-tips-how-to-take-screenshots/"> <b>...Read the Rest</b></a>]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>PART I: Running Redundant Advertising</title>
		<link>http://calexis.com/blog/2009/06/15/running-redundant-advertising/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=running-redundant-advertising</link>
		<comments>http://calexis.com/blog/2009/06/15/running-redundant-advertising/#comments</comments>
		<pubDate>Mon, 15 Jun 2009 16:51:11 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[auto advertising]]></category>
		<category><![CDATA[car advertising]]></category>
		<category><![CDATA[Franchise advertising]]></category>
		<category><![CDATA[redundant advertising. local store marketing]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[retailer marketing]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=38</guid>
		<description><![CDATA[PART I: 5 Advertising Mistakes Retailers Make
We have been creating advertising for retailers for years.  But we have always wondered why so many retailers insist on repeating someone else’s job.
Imagine, people who are notoriously careful with their funds – car dealers who haggle with their manufacturers in a tooth and nail duel, then turn <a href="http://calexis.com/blog/2009/06/15/running-redundant-advertising/"> <b>...Read the Rest</b></a>]]></description>
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		<title>The Curious Case of the Four Door Mustang</title>
		<link>http://calexis.com/blog/2009/06/09/the-curious-case-of-the-four-door-mustang/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-curious-case-of-the-four-door-mustang</link>
		<comments>http://calexis.com/blog/2009/06/09/the-curious-case-of-the-four-door-mustang/#comments</comments>
		<pubDate>Tue, 09 Jun 2009 17:17:25 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[definition]]></category>
		<category><![CDATA[exploitation]]></category>
		<category><![CDATA[limitation]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=35</guid>
		<description><![CDATA[I like to explain brand definition by relating brands to products.  If you wonder about brand offerings, and are considering extending a brand read on and then ask yourself the hard question about whether extending the brand will help or hurt the brand.
Consider the Mustang car.  It has enjoyed a long term success. <a href="http://calexis.com/blog/2009/06/09/the-curious-case-of-the-four-door-mustang/"> <b>...Read the Rest</b></a>]]></description>
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