Comments for Calexis

Comment on Kilroy Revisions by Mo

Mo — Fri, 27 Apr 2012 15:05:08 +0000

Anyone can make ads different, few can make them better.

Comment on The Pitch Lacks The Punch by Barry Milavsky

Barry Milavsky — Wed, 18 Apr 2012 15:24:41 +0000

Our strategy was that Subway promises a fresh breakfast because it is made to order for you. We wanted to show the food as healthy and delicious, so it was important to include an eating shot where the product was central and a turning point to an otherwise difficult day.

The commercial certainly created empathy for the viewers with the problem of mornings being solved by Subway. Another problem for Subway is that they are a latecomer to the breakfast day part behind the other fast feeders, so branding was really important.

See our earlier blog
http://calexis.com/blog/2010/10/11/girls-with-big-noses-make-great-actresses/

Comment on The Pitch Lacks The Punch by Mo

Mo — Wed, 18 Apr 2012 14:31:49 +0000

So what should the strategy be for Subway’s breakfast message?

Comment on Simple is Really Hard by Barry Milavsky

Barry Milavsky — Sat, 18 Feb 2012 03:07:30 +0000

Another good example is how P&G does copy strategies. The are disarmingly simple when you read them and agonizingly difficult when you write them.

Comment on Some Marketers Live on Islands by mojoman

mojoman — Sat, 28 Jan 2012 21:28:08 +0000

Your sight might have been the model for pinterest.com

Comment on Let’s Turn the HST into a TIP by mannman

mannman — Tue, 27 Dec 2011 22:18:37 +0000

Are you off your nut. Making the government accountable is a pipe dream.

Comment on The Dumb Santa Is a Mean Meme by mirko

mirko — Wed, 21 Dec 2011 23:51:56 +0000

Ho ho ho on Santa. Live by the sword ; die by the sword.

Comment on Red Guitars for People Without Red Guitars by mirko

mirko — Wed, 21 Dec 2011 23:48:57 +0000

You proved that creativity is part of value.

Comment on The British Are Messing with Our Language! by Mo

Mo — Wed, 07 Dec 2011 21:28:33 +0000

This was good, There is a blog in the UK by an American linguist that complements this post.

http://separatedbyacommonlanguage.blogspot.com/

Comment on Are We Creating a Marshmallow Society? by Barry Milavsky

Barry Milavsky — Wed, 19 Oct 2011 14:53:22 +0000

Interesting point from a Darwinian view. I guess the problem is experienced right now by those who have instant gratification as part of their nature. Which seems to be a majority.
However, as you point out, it takes all kinds and that is good in the long term.

Comment on Are We Creating a Marshmallow Society? by Billy Bong

Billy Bong — Wed, 19 Oct 2011 14:26:41 +0000

Nice article. This week, “All in the Mind” on ABC (Australian Broadcasting Corp) ran a story on the same study. Good for you to beat them to the punch.

It raises the question about whether we are hardwired to be grasshoppers or ants from the old Aesop fable. Do some of us store and some just just use so whatever happens in the environment we can survive.

Comment on We Are All Above Average and We All Buy Below Retail by Iesha Kallenbach

Iesha Kallenbach — Fri, 16 Sep 2011 17:17:49 +0000

Good post about We Are All Above Average and We All Buy Below Retail Calexis.

Comment on Buying a Dog and Barking Yourself by Sammie

Sammie — Mon, 01 Aug 2011 12:09:26 +0000

You get what you deserve!

Comment on What if We Advertised Products Like Politicians Advertise? by Sammie

Sammie — Mon, 01 Aug 2011 12:08:42 +0000

How about:

McDonalds supports child labor, killing of innocent animals and obesity. Is Nancy Pelosi an investor? You be the judge.

Comment on What if We Advertised Products Like Politicians Advertise? by Wlex11

Wlex11 — Sun, 31 Jul 2011 03:53:20 +0000

this is brilliant!!!

Comment on Canadians: The Inside Outsiders by mannman

mannman — Sat, 02 Jul 2011 19:56:36 +0000

Interesting how Canadians are getting more nationalistic with 300,000 people at Ottawa’s Celebration.

Here is another version of the issue from the US.

http://blogs.wsj.com/speakeasy/2011/07/02/daily-show-samantha-bee/

Comment on Your Job Is Easy; My Job Is Hard by Gianni

Gianni — Mon, 27 Jun 2011 14:53:21 +0000

I once asked a creative who wrote a commercial for me in just an hour, why he charged so much. I said to him “that was easy. How long did it that take you to do that?”. I was ready to pounce on him trying to explain the charge for less than an hour’s work.

Then he answered my question of “how long did it take?” with this answer – one I will always remember.

He said, “It took the better part of a lifetime.”

Comment on The 5 Advertising Mistakes Retailers Make by Sharonne Lilly

Sharonne Lilly — Thu, 23 Jun 2011 13:56:13 +0000

Great, great, great blogs. I work for a clothes store retailer. We already do some of your ideas. But there are a couple we have never thought of. Lots of information and no message – wow – so obvious we never imagined.

Thanks
sharonne

Comment on Social Media: Is it a Game Changer or a Blue Suit? by W. Ilbert

W. Ilbert — Sun, 12 Jun 2011 12:57:15 +0000

Social media is supposed to be the be all and end all. But it is a long way from supposed to be to is. I like that blue suit thing.

Comment on Social Media: Is it a Game Changer or a Blue Suit? by mannman

mannman — Sun, 05 Jun 2011 13:43:36 +0000

I vote blue suit