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	<title>Calexis</title>
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	<link>http://calexis.com/blog</link>
	<description>Advertising and Marketing Counsel Blog</description>
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		<title>The Filter of Familiarity in the Quirky Human Brain</title>
		<link>http://calexis.com/blog/2010/03/06/the-filter-of-familiarity-in-the-quirky-human-brain/</link>
		<comments>http://calexis.com/blog/2010/03/06/the-filter-of-familiarity-in-the-quirky-human-brain/#comments</comments>
		<pubDate>Sat, 06 Mar 2010 17:07:02 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[animal brain]]></category>
		<category><![CDATA[filter of familiarity]]></category>
		<category><![CDATA[Garth]]></category>
		<category><![CDATA[lizard brain]]></category>
		<category><![CDATA[primitive brain]]></category>
		<category><![CDATA[reptile brain]]></category>
		<category><![CDATA[stragetic visual]]></category>
		<category><![CDATA[strategy visual]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=545</guid>
		<description><![CDATA[Our brain is quirky and certainly not logical.  Despite what we tell ourselves.
Our brain remembers things differently than computers do.  We remember by association and context.  Computers remember facts.  We zoom in on facts by association.
We use things more familiar to recall things that are less familiar.  When you want to remember someone that is [...]]]></description>
		<wfw:commentRss>http://calexis.com/blog/2010/03/06/the-filter-of-familiarity-in-the-quirky-human-brain/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The God of Small Mercies</title>
		<link>http://calexis.com/blog/2010/02/26/the-god-of-small-mercies/</link>
		<comments>http://calexis.com/blog/2010/02/26/the-god-of-small-mercies/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 19:39:40 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Life]]></category>
		<category><![CDATA[cut me a break]]></category>
		<category><![CDATA[gods]]></category>
		<category><![CDATA[mahapurushs]]></category>
		<category><![CDATA[prophets]]></category>
		<category><![CDATA[random acts]]></category>
		<category><![CDATA[random acts of kindness]]></category>
		<category><![CDATA[saints]]></category>
		<category><![CDATA[Small Mercies]]></category>
		<category><![CDATA[walis]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=487</guid>
		<description><![CDATA[The Greeks, Romans, Hindus and many others had pantheons of gods and goddesses.  But no one had a God of Small Mercies.  We need one.
There are saints, prophets, mahapurushs, walis, and other folks of slightly lesser rank than gods. These guys and gals usually get an area of responsibility &#8211; traveling, lovers, education, farmers, miners, [...]]]></description>
		<wfw:commentRss>http://calexis.com/blog/2010/02/26/the-god-of-small-mercies/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What’s With The US Police On TV?</title>
		<link>http://calexis.com/blog/2010/02/22/what%e2%80%99s-with-the-us-police-on-tv/</link>
		<comments>http://calexis.com/blog/2010/02/22/what%e2%80%99s-with-the-us-police-on-tv/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 05:35:33 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Media Criticism]]></category>
		<category><![CDATA[cheats]]></category>
		<category><![CDATA[CSI]]></category>
		<category><![CDATA[mr. Sunglasses]]></category>
		<category><![CDATA[Na'vi]]></category>
		<category><![CDATA[scientists]]></category>
		<category><![CDATA[sunglasses]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=539</guid>
		<description><![CDATA[I get very upset at the way police are portrayed on television.  They are shown as bullies, extortionists, blackmailers who jump to guilty conclusions with little or no basis and who take law into their own hands.
A couple of the shows are really bad.  The cops on Law &#38; Order SUV are always telling suspect’s [...]]]></description>
		<wfw:commentRss>http://calexis.com/blog/2010/02/22/what%e2%80%99s-with-the-us-police-on-tv/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Country?  What’s a Country?</title>
		<link>http://calexis.com/blog/2010/02/15/country-what%e2%80%99s-a-country/</link>
		<comments>http://calexis.com/blog/2010/02/15/country-what%e2%80%99s-a-country/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 15:44:25 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Aliona]]></category>
		<category><![CDATA[Begg-Smith]]></category>
		<category><![CDATA[bilodeau]]></category>
		<category><![CDATA[pho]]></category>
		<category><![CDATA[pizza]]></category>
		<category><![CDATA[savaguti]]></category>
		<category><![CDATA[Savchenko]]></category>
		<category><![CDATA[sawaguchi]]></category>
		<category><![CDATA[smirnov]]></category>
		<category><![CDATA[spaghetti]]></category>
		<category><![CDATA[Szolkowy]]></category>
		<category><![CDATA[tacos]]></category>
		<category><![CDATA[yuko]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=533</guid>
		<description><![CDATA[As we watch the Vancouver Olympics, we are focused by the media on the standings by country.  To count each country’s medals.  But there are only a few sports that are really team events: hockey, team pursuit speed skating among them.  What is this drive to nationalism &#8211; latent tribalism?
But as you start scraping the [...]]]></description>
		<wfw:commentRss>http://calexis.com/blog/2010/02/15/country-what%e2%80%99s-a-country/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>What Are the Olympics Really Promoting?</title>
		<link>http://calexis.com/blog/2010/02/12/what-are-the-olympics-really-promoting/</link>
		<comments>http://calexis.com/blog/2010/02/12/what-are-the-olympics-really-promoting/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 04:22:41 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Olympiad]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Vancouver]]></category>
		<category><![CDATA[Winter Games]]></category>
		<category><![CDATA[Winter Olympics]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=519</guid>
		<description><![CDATA[As we enter the Vancouver Olympiad, we should stop a minute and ask what it is all about.
The Winter Olympics is one of the biggest marketing promotions in the world.  So who does it benefit?  Why do we do it?
Are the Olympics a chance for people all over the world to get together and celebrate [...]]]></description>
		<wfw:commentRss>http://calexis.com/blog/2010/02/12/what-are-the-olympics-really-promoting/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Parables of Gary</title>
		<link>http://calexis.com/blog/2010/01/27/parables-of-gary/</link>
		<comments>http://calexis.com/blog/2010/01/27/parables-of-gary/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 23:10:07 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[argument]]></category>
		<category><![CDATA[business parables]]></category>
		<category><![CDATA[chicken and pig]]></category>
		<category><![CDATA[committed]]></category>
		<category><![CDATA[involved]]></category>
		<category><![CDATA[optomist]]></category>
		<category><![CDATA[parables]]></category>
		<category><![CDATA[pessimist]]></category>
		<category><![CDATA[reasons why]]></category>
		<category><![CDATA[two kinds of people]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=454</guid>
		<description><![CDATA[My old friend Gary used to tell little parables in business situations to help resolve situations.  Here are some and some more:
Consider the Two Kinds of People
It is often said that there are two kinds of people in the world.
James Thurber, for example, said there are two kinds of people in the world, those that [...]]]></description>
		<wfw:commentRss>http://calexis.com/blog/2010/01/27/parables-of-gary/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Origin Myths Set The Trajectory</title>
		<link>http://calexis.com/blog/2010/01/25/origin-myths-set-the-trajectory/</link>
		<comments>http://calexis.com/blog/2010/01/25/origin-myths-set-the-trajectory/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 19:11:33 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[athens]]></category>
		<category><![CDATA[Bill Gates]]></category>
		<category><![CDATA[Botany Bay]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[iwhatever]]></category>
		<category><![CDATA[Jean Talon]]></category>
		<category><![CDATA[Jobs and Wozniak]]></category>
		<category><![CDATA[origin myths]]></category>
		<category><![CDATA[Paul Allen]]></category>
		<category><![CDATA[Pilgrims]]></category>
		<category><![CDATA[pure laine]]></category>
		<category><![CDATA[Rome]]></category>
		<category><![CDATA[Sparta]]></category>
		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[Steve Wozniak]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=431</guid>
		<description><![CDATA[Nearly every civilization has origin myths that explain how they started.  Athens, Sparta and Rome had them and we learned them in school.
Nearly every native population has an explanation for how they came to be and why they are where they are.  It gives everyone a shared consciousness and a shared set of values to [...]]]></description>
		<wfw:commentRss>http://calexis.com/blog/2010/01/25/origin-myths-set-the-trajectory/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Plug and Pray – A Personal Exodus to the Forbidden Country of NO COMPUTER; NO PHONE!</title>
		<link>http://calexis.com/blog/2010/01/20/plug-and-pray-%e2%80%93-a-personal-exodus-to-the-forbidden-country-of-no-computer-no-phone/</link>
		<comments>http://calexis.com/blog/2010/01/20/plug-and-pray-%e2%80%93-a-personal-exodus-to-the-forbidden-country-of-no-computer-no-phone/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 23:11:14 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Computers]]></category>
		<category><![CDATA[adobe]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[android phone]]></category>
		<category><![CDATA[Blackberry]]></category>
		<category><![CDATA[Excel]]></category>
		<category><![CDATA[google phone]]></category>
		<category><![CDATA[itunes]]></category>
		<category><![CDATA[Microsoft 2007]]></category>
		<category><![CDATA[Microsoft 2010]]></category>
		<category><![CDATA[Outlook 2007]]></category>
		<category><![CDATA[outlook 2010]]></category>
		<category><![CDATA[photoshop]]></category>
		<category><![CDATA[plug and play]]></category>
		<category><![CDATA[plug and pray]]></category>
		<category><![CDATA[quark]]></category>
		<category><![CDATA[telephone books]]></category>
		<category><![CDATA[Windows 7]]></category>
		<category><![CDATA[windows XP]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=460</guid>
		<description><![CDATA[Whatever happened to the old days when everything was “Plug and Play?”  You got some new technology; you plugged it in and started using it.
If anyone has gone through a computer meltdown, and I recently did, you will realize how fragile and interconnected everything is now.  Nothing is plug-and-play anymore.  It is more like plug-and-pray.
For [...]]]></description>
		<wfw:commentRss>http://calexis.com/blog/2010/01/20/plug-and-pray-%e2%80%93-a-personal-exodus-to-the-forbidden-country-of-no-computer-no-phone/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Commercials That We Don’t Believe</title>
		<link>http://calexis.com/blog/2010/01/20/commercials-that-we-don%e2%80%99t-believe/</link>
		<comments>http://calexis.com/blog/2010/01/20/commercials-that-we-don%e2%80%99t-believe/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 19:12:41 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[athletes]]></category>
		<category><![CDATA[bill cosby]]></category>
		<category><![CDATA[candid advertising]]></category>
		<category><![CDATA[candid interviews]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[demonstrations]]></category>
		<category><![CDATA[expertise]]></category>
		<category><![CDATA[jared]]></category>
		<category><![CDATA[motivation]]></category>
		<category><![CDATA[slice of life advertising]]></category>
		<category><![CDATA[Timex]]></category>
		<category><![CDATA[trustworthiness]]></category>
		<category><![CDATA[weight loss]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=473</guid>
		<description><![CDATA[Which commercials do you believe?  Too few!
Many commercials are produced these days with little thought of suggesting their message is actually believable.
Maybe we gave up trying to make them believable.  But when commercials are more believable, they are more persuasive.
There are three qualities that contribute to believability: expertise, trustworthiness, and motivation.
Just to be clear, let [...]]]></description>
		<wfw:commentRss>http://calexis.com/blog/2010/01/20/commercials-that-we-don%e2%80%99t-believe/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Whatever Happened to the Line Between Commercial and Editorial?</title>
		<link>http://calexis.com/blog/2010/01/14/whatever-happened-to-the-line-between-commercial-and-editorial/</link>
		<comments>http://calexis.com/blog/2010/01/14/whatever-happened-to-the-line-between-commercial-and-editorial/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 16:37:38 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Hummer]]></category>
		<category><![CDATA[jared]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[Monty Hall]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[Oscars]]></category>
		<category><![CDATA[People's Choice]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[PVR]]></category>
		<category><![CDATA[TIVO]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=444</guid>
		<description><![CDATA[The People’s Choice awards was well on its way when they declared a pizza break and a team of well labelled DiGiorno pizza servers came marching out with pizza.  And then there were the celebrities who were taking photos with their Kodak cameras – loudly labelled at that.
It got me wondering where the line between [...]]]></description>
		<wfw:commentRss>http://calexis.com/blog/2010/01/14/whatever-happened-to-the-line-between-commercial-and-editorial/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Price of Everything; The Value of Nothing</title>
		<link>http://calexis.com/blog/2010/01/08/the-price-of-everything-the-value-of-nothing/</link>
		<comments>http://calexis.com/blog/2010/01/08/the-price-of-everything-the-value-of-nothing/#comments</comments>
		<pubDate>Sat, 09 Jan 2010 03:57:26 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[creative value]]></category>
		<category><![CDATA[intellectual property]]></category>
		<category><![CDATA[knowledge value]]></category>
		<category><![CDATA[value]]></category>
		<category><![CDATA[x]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=389</guid>
		<description><![CDATA[How many times have people haggled over the price of something?  It is a regular occurrence.  But few are the times when people understand the real value of a thing or service.
In the creative business of advertising it is an on-going problem: It takes an instant sometimes to come up with a brilliant idea that [...]]]></description>
		<wfw:commentRss>http://calexis.com/blog/2010/01/08/the-price-of-everything-the-value-of-nothing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Aeroplan Learned to Suck</title>
		<link>http://calexis.com/blog/2009/12/24/how-aeroplan-learned-to-suck/</link>
		<comments>http://calexis.com/blog/2009/12/24/how-aeroplan-learned-to-suck/#comments</comments>
		<pubDate>Thu, 24 Dec 2009 08:12:24 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Aeroplan]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[incentive program]]></category>
		<category><![CDATA[near cash]]></category>
		<category><![CDATA[slippage]]></category>
		<category><![CDATA[Visa card]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=392</guid>
		<description><![CDATA[I don’t think I have seen a better barometer of service declines than Aeroplan.  Or of how something can start as one thing and, with logical decisions along the way, completely lose its vision to become the opposite.
I was a Director of the advertising agency that launched the Aeroplan program and so was one [...]]]></description>
		<wfw:commentRss>http://calexis.com/blog/2009/12/24/how-aeroplan-learned-to-suck/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Car Dealers Don&#8217;t Know how to Advertise.</title>
		<link>http://calexis.com/blog/2009/12/16/car-dealers-dont-know-how-to-advertise/</link>
		<comments>http://calexis.com/blog/2009/12/16/car-dealers-dont-know-how-to-advertise/#comments</comments>
		<pubDate>Wed, 16 Dec 2009 23:32:49 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[auto advertising]]></category>
		<category><![CDATA[automotive]]></category>
		<category><![CDATA[car advertising]]></category>
		<category><![CDATA[car dealer]]></category>
		<category><![CDATA[clearance sale]]></category>
		<category><![CDATA[declining sales]]></category>
		<category><![CDATA[march madness]]></category>
		<category><![CDATA[red tag days]]></category>
		<category><![CDATA[retail advertising]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=418</guid>
		<description><![CDATA[Anyone in the car business or the advertising business who knows me has probably heard me say that retail car advertising sucks.
Let’s face it, for the past thirty years or so not much has changed in how dealers advertise cars.  What puzzles me however, is that dealers continue to follow the status quo despite [...]]]></description>
		<wfw:commentRss>http://calexis.com/blog/2009/12/16/car-dealers-dont-know-how-to-advertise/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Why Your Website Should Look Like Crap</title>
		<link>http://calexis.com/blog/2009/12/16/why-your-website-should-look-like-crap/</link>
		<comments>http://calexis.com/blog/2009/12/16/why-your-website-should-look-like-crap/#comments</comments>
		<pubDate>Wed, 16 Dec 2009 14:37:03 +0000</pubDate>
		<dc:creator>Luke Hollins</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[local]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[web]]></category>
		<category><![CDATA[website]]></category>
		<category><![CDATA[yellow pages]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=356</guid>
		<description><![CDATA[Take a look at Google.com , then Facebook, then flavour of the month Twitter.com. Are these sites attractive? Why are they so successful? &#8211; they&#8217;re useful.
Sure, it helps if people can actually read your information and navigate your site. But if you&#8217;re a small local business do yourself a favour next time you start working [...]]]></description>
		<wfw:commentRss>http://calexis.com/blog/2009/12/16/why-your-website-should-look-like-crap/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Working the God Mall</title>
		<link>http://calexis.com/blog/2009/12/05/working-the-god-mall/</link>
		<comments>http://calexis.com/blog/2009/12/05/working-the-god-mall/#comments</comments>
		<pubDate>Sun, 06 Dec 2009 03:29:17 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[????]]></category>
		<category><![CDATA[Christmas]]></category>
		<category><![CDATA[Diwali]]></category>
		<category><![CDATA[Eid]]></category>
		<category><![CDATA[Eid Mubarak]]></category>
		<category><![CDATA[Gung Hay Fat Choi.]]></category>
		<category><![CDATA[Hanukkah]]></category>
		<category><![CDATA[Happy Holidays]]></category>
		<category><![CDATA[Mubarak]]></category>
		<category><![CDATA[Ramadan]]></category>
		<category><![CDATA[Xin nian yu kuai]]></category>
		<category><![CDATA[yom kippur]]></category>
		<category><![CDATA[Zoroastrian Temple]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=404</guid>
		<description><![CDATA[Along Bayview Avenue, just north of where I live in Toronto, there are a string of establishments, one next to another, next to another.  It goes along for a kilometer or so on one side of the street.
It starts with the Zoroastrian Temple on a little hill.  There is a Buddhist Temple, various flavours of [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Who Owns Tiger Woods?</title>
		<link>http://calexis.com/blog/2009/12/03/who-owns-tiger-woods/</link>
		<comments>http://calexis.com/blog/2009/12/03/who-owns-tiger-woods/#comments</comments>
		<pubDate>Thu, 03 Dec 2009 20:01:09 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[cnn]]></category>
		<category><![CDATA[full contact driving]]></category>
		<category><![CDATA[meredith baxter]]></category>
		<category><![CDATA[ownership]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[tiger woods]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=396</guid>
		<description><![CDATA[If we are not up to speed on Tiger Woods&#8217; latest adventures in full contact driving, you haven&#8217;t watched CNN for five minutes in the past week.
We have covered golf for years on some of our other sites like cangolf.com.  Tiger has been the best thing to happen to golf since Jack Nicklaus.  When he [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Gepetto Management #1</title>
		<link>http://calexis.com/blog/2009/12/03/gepetto-management-1/</link>
		<comments>http://calexis.com/blog/2009/12/03/gepetto-management-1/#comments</comments>
		<pubDate>Thu, 03 Dec 2009 19:06:12 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[effective]]></category>
		<category><![CDATA[Gepetto]]></category>
		<category><![CDATA[guipetto]]></category>
		<category><![CDATA[manager]]></category>
		<category><![CDATA[Pinocchio]]></category>
		<category><![CDATA[pinochio]]></category>
		<category><![CDATA[puppet]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=386</guid>
		<description><![CDATA[Everyone who has ever managed people should aim to be a “Gepetto Manager.”
For those who do not remember Gepetto, he was the old carver who made a wooden marionette named Pinocchio in the famous story and Walt Disney film.
Pinocchio, the puppet, dreams of becoming a real boy.  The famous story is about how he learns [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Diversity and Inclusion in Advertising; A Tale of Two Solitudes</title>
		<link>http://calexis.com/blog/2009/11/28/diversity-and-inclusion-in-advertising-a-tale-of-two-solitudes/</link>
		<comments>http://calexis.com/blog/2009/11/28/diversity-and-inclusion-in-advertising-a-tale-of-two-solitudes/#comments</comments>
		<pubDate>Sat, 28 Nov 2009 23:11:30 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[affirmative action]]></category>
		<category><![CDATA[diversity]]></category>
		<category><![CDATA[french advertising]]></category>
		<category><![CDATA[inclusion]]></category>
		<category><![CDATA[minorities in advertising]]></category>
		<category><![CDATA[spanish advertising]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=365</guid>
		<description><![CDATA[I have worked in both the US and Canada one thing I have found curious is that the markets have approached Diversity and Inclusion in two different ways.
First the US, when I worked there twenty five years ago, they had quotas for “minorities” to appear in commercials.  Clients required these quotas to be met [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Mustaches Have Screwed Up Commercial Shoots</title>
		<link>http://calexis.com/blog/2009/11/21/how-mustaches-have-screwed-up-commercial-shoots/</link>
		<comments>http://calexis.com/blog/2009/11/21/how-mustaches-have-screwed-up-commercial-shoots/#comments</comments>
		<pubDate>Sun, 22 Nov 2009 03:11:09 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[blue jays]]></category>
		<category><![CDATA[commercials]]></category>
		<category><![CDATA[Count Floyd]]></category>
		<category><![CDATA[Eddie Shack]]></category>
		<category><![CDATA[Hot Dog]]></category>
		<category><![CDATA[Movember]]></category>
		<category><![CDATA[Mr. Clean]]></category>
		<category><![CDATA[mustache month]]></category>
		<category><![CDATA[Mustaches]]></category>
		<category><![CDATA[Wendy's]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=378</guid>
		<description><![CDATA[In honour of Movember being Mustache Month for Prostate Cancer, here area two stories about how mustaches have screwed up commercial shoots for me.
First case was a Mr. Clean commercial we shot.  It was a typical Procter &#38; Gamble commercial.  Lady of the house uses Mr. Clean to leave her house looking bright [...]]]></description>
		<wfw:commentRss>http://calexis.com/blog/2009/11/21/how-mustaches-have-screwed-up-commercial-shoots/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Dakoits on the Skookumchuck</title>
		<link>http://calexis.com/blog/2009/11/19/dakoits-on-the-skookumchuck/</link>
		<comments>http://calexis.com/blog/2009/11/19/dakoits-on-the-skookumchuck/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 15:50:46 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Aragonese]]></category>
		<category><![CDATA[Arpitan]]></category>
		<category><![CDATA[Asturian]]></category>
		<category><![CDATA[Catalan]]></category>
		<category><![CDATA[Corsican]]></category>
		<category><![CDATA[Dakoits]]></category>
		<category><![CDATA[dialects]]></category>
		<category><![CDATA[French]]></category>
		<category><![CDATA[Galician]]></category>
		<category><![CDATA[Italian]]></category>
		<category><![CDATA[language]]></category>
		<category><![CDATA[Mirandese]]></category>
		<category><![CDATA[Norman]]></category>
		<category><![CDATA[Occitan]]></category>
		<category><![CDATA[Portuguese]]></category>
		<category><![CDATA[Romanian]]></category>
		<category><![CDATA[Romansh]]></category>
		<category><![CDATA[Sardinian]]></category>
		<category><![CDATA[Skookumchuck]]></category>
		<category><![CDATA[Spanish]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=359</guid>
		<description><![CDATA[We are in a rapidly evolving time for language.  There are so many new concepts entering our lives, mostly through technology, that we are having to come up with new words and sayings all the time &#8211; LOL.
When your BFF sends you text, there are whole new spelling protocols.  U R on a [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
	</channel>
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