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	<title>Calexis</title>
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	<link>http://calexis.com/blog</link>
	<description>Advertising and Marketing Counsel Blog</description>
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		<title>The Tale of the Tail &#8211; A Cautionary Tale</title>
		<link>http://calexis.com/blog/2012/05/13/the-tale-of-the-tail-a-cautionary-tale/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-tale-of-the-tail-a-cautionary-tale</link>
		<comments>http://calexis.com/blog/2012/05/13/the-tale-of-the-tail-a-cautionary-tale/#comments</comments>
		<pubDate>Sun, 13 May 2012 19:43:07 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Computers]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[email gaffe]]></category>
		<category><![CDATA[email mistakes]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=2109</guid>
		<description><![CDATA[It is no surprise that people are lazy.  That is one reason why many of the emails we get these days are simply forwarded or replies from originating emails.  But there is great danger in this laziness.
Everyone has heard of the great &#8220;Reply All&#8221; error when you send a caustic remark back about one of <a href="http://calexis.com/blog/2012/05/13/the-tale-of-the-tail-a-cautionary-tale/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2012/05/13/the-tale-of-the-tail-a-cautionary-tale/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Stooges in Advertising</title>
		<link>http://calexis.com/blog/2012/05/01/stooges-in-advertising/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=stooges-in-advertising</link>
		<comments>http://calexis.com/blog/2012/05/01/stooges-in-advertising/#comments</comments>
		<pubDate>Tue, 01 May 2012 15:15:07 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[Media Criticism]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=2176</guid>
		<description><![CDATA[Many people think that &#8220;Stooge&#8221; is just a name for the Three Stooges.  Not so.  There are stooges in advertising all the time.  With a new movie out, the Three Stooges have come back to the public&#8217;s attention.  
A stooge, by definition, is a shill,  a confederate who acts as if he or she <a href="http://calexis.com/blog/2012/05/01/stooges-in-advertising/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2012/05/01/stooges-in-advertising/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Technology, Psychology and Marketing: a Three Legged Stool</title>
		<link>http://calexis.com/blog/2012/04/25/technology-psychology-and-marketing-a-three-legged-stool/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=technology-psychology-and-marketing-a-three-legged-stool</link>
		<comments>http://calexis.com/blog/2012/04/25/technology-psychology-and-marketing-a-three-legged-stool/#comments</comments>
		<pubDate>Thu, 26 Apr 2012 03:19:30 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Internet]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=1893</guid>
		<description><![CDATA[Success on the web and social marketing requires three factors working together.  And if they don’t all come together, you&#8217;ve got &#8230;well nothing.
Technology and psychology need to be aligned for the technology to be effectively received.  After the technology bust in the late 90s, many of the same &#8220;bust ideas&#8221; became successful as consumer psychology <a href="http://calexis.com/blog/2012/04/25/technology-psychology-and-marketing-a-three-legged-stool/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2012/04/25/technology-psychology-and-marketing-a-three-legged-stool/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>The Pitch Lacks The Punch</title>
		<link>http://calexis.com/blog/2012/04/12/the-pitch-lacks-the-punch/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-pitch-lacks-the-punch</link>
		<comments>http://calexis.com/blog/2012/04/12/the-pitch-lacks-the-punch/#comments</comments>
		<pubDate>Thu, 12 Apr 2012 20:43:02 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[Media Criticism]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[breakfast]]></category>
		<category><![CDATA[creative development]]></category>
		<category><![CDATA[Subway]]></category>
		<category><![CDATA[The Pitch]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=2147</guid>
		<description><![CDATA[There is a new reality TV series about to begin on AMC showing the inside world of advertising agencies.  It is called &#8220;The Pitch.&#8221;  The preview aired the other night.  Obviously this show is trying to cash in on the popularity of AMC&#8217;s award winning &#8220;Mad Men&#8221; about agency life in the 1960&#8217;s by hoping <a href="http://calexis.com/blog/2012/04/12/the-pitch-lacks-the-punch/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2012/04/12/the-pitch-lacks-the-punch/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
<enclosure url="http://calexis.com/blog/wp-content/uploads/2012/04/Subway-Breakfast-Smiley-Guy-640x480.wmv" length="4736979" type="video/x-ms-wmv" />
		</item>
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		<title>Kilroy Revisions</title>
		<link>http://calexis.com/blog/2012/04/09/kilroy-revisions/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=kilroy-revisions</link>
		<comments>http://calexis.com/blog/2012/04/09/kilroy-revisions/#comments</comments>
		<pubDate>Mon, 09 Apr 2012 04:26:24 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[delegation]]></category>
		<category><![CDATA[endless edits]]></category>
		<category><![CDATA[meaningless edits]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=2115</guid>
		<description><![CDATA[Does anyone remember the &#8220;Kilroy was here&#8221; graffiti, or Chad or Smoe, Clem, Flywheel, Private Snoops, Overby, or Sapo Was Here that became popular as a way to tag where you had been.
The graffiti was placed on a handy wall as a proof that the place had been visited.  It is sort of like what <a href="http://calexis.com/blog/2012/04/09/kilroy-revisions/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2012/04/09/kilroy-revisions/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>A Nation of Blanche DuBoises?</title>
		<link>http://calexis.com/blog/2012/04/01/a-nation-of-blanche-duboises/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=a-nation-of-blanche-duboises</link>
		<comments>http://calexis.com/blog/2012/04/01/a-nation-of-blanche-duboises/#comments</comments>
		<pubDate>Mon, 02 Apr 2012 02:50:45 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[cooperation]]></category>
		<category><![CDATA[i don't want realism]]></category>
		<category><![CDATA[i have always relied on the kindness of others]]></category>
		<category><![CDATA[supportive]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=2087</guid>
		<description><![CDATA[Every time I visit the United States, I get the feeling that they think Canadians are a nation of Blanche Duboises.
Why? Well, we definitely rely on the kindness of others by providing a social healthcare system and easier access universities and so on.  But we are also responsible for funding our own kindnesses to each <a href="http://calexis.com/blog/2012/04/01/a-nation-of-blanche-duboises/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2012/04/01/a-nation-of-blanche-duboises/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Why Car Dealers Voice Their Own Commercials</title>
		<link>http://calexis.com/blog/2012/03/25/why-car-dealers-voice-their-own-commercials/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=why-car-dealers-voice-their-own-commercials</link>
		<comments>http://calexis.com/blog/2012/03/25/why-car-dealers-voice-their-own-commercials/#comments</comments>
		<pubDate>Sun, 25 Mar 2012 21:59:43 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=2090</guid>
		<description><![CDATA[Have you ever wondered why so many car dealers voice their own commercials?  So many do it, that these commercials are ubiquitous – in fact, they are HUGE!
So from an advertising pro&#8217;s point of view, why do they do it?  Our cynical view of their body of work, lead us to these top ten reasons.
Here <a href="http://calexis.com/blog/2012/03/25/why-car-dealers-voice-their-own-commercials/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2012/03/25/why-car-dealers-voice-their-own-commercials/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>The Menu Is the Message</title>
		<link>http://calexis.com/blog/2012/02/25/the-menu-is-the-message/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-menu-is-the-message</link>
		<comments>http://calexis.com/blog/2012/02/25/the-menu-is-the-message/#comments</comments>
		<pubDate>Sat, 25 Feb 2012 20:42:55 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[Breadth of Choice]]></category>
		<category><![CDATA[Five Guys]]></category>
		<category><![CDATA[Menu]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=2069</guid>
		<description><![CDATA[Ever go to one of those restaurants with the 20 page menu?  They have everything you can think of and more, from pecan encrusted orange roughey to vegetarian chili.  So why is it you have such a hard time trying to order?  And why do you feel more pressure making the decision rather than being <a href="http://calexis.com/blog/2012/02/25/the-menu-is-the-message/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2012/02/25/the-menu-is-the-message/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Simple is Really Hard</title>
		<link>http://calexis.com/blog/2012/02/06/simple-is-really-hard/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=simple-is-really-hard</link>
		<comments>http://calexis.com/blog/2012/02/06/simple-is-really-hard/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 02:33:46 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[Simplicity]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=1981</guid>
		<description><![CDATA[We were recently charged to create a new logo for a client.  When presented, the logo was approved because it was simple and clear.  But it took a lot of work to make it simple and clear.  When you see something simple, clear and, well obviously fitting, it is easy to assume it was simple <a href="http://calexis.com/blog/2012/02/06/simple-is-really-hard/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2012/02/06/simple-is-really-hard/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Are Food Additives the Solution for Bad Diet</title>
		<link>http://calexis.com/blog/2012/01/28/are-food-additives-the-solution-for-bad-diet/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=are-food-additives-the-solution-for-bad-diet</link>
		<comments>http://calexis.com/blog/2012/01/28/are-food-additives-the-solution-for-bad-diet/#comments</comments>
		<pubDate>Sun, 29 Jan 2012 03:06:04 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[Canada Food Guide. additives]]></category>
		<category><![CDATA[generically engineered]]></category>
		<category><![CDATA[generically modified]]></category>
		<category><![CDATA[minerals]]></category>
		<category><![CDATA[omga-3]]></category>
		<category><![CDATA[protein]]></category>
		<category><![CDATA[vitamins]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=2045</guid>
		<description><![CDATA[We were recently in the United States where additives are much more permitted than they are in Canada.  There we found a new peanut butter blended with fish oil.  On the label was a large claim for its Omega-3 content.
Our company helped launch liquid eggs with Omega-3 from fish oil blended into it back when <a href="http://calexis.com/blog/2012/01/28/are-food-additives-the-solution-for-bad-diet/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2012/01/28/are-food-additives-the-solution-for-bad-diet/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Some Marketers Live on Islands</title>
		<link>http://calexis.com/blog/2012/01/21/some-marketers-live-on-islands/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=some-marketers-live-on-islands</link>
		<comments>http://calexis.com/blog/2012/01/21/some-marketers-live-on-islands/#comments</comments>
		<pubDate>Sun, 22 Jan 2012 01:23:23 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[not in my back yard]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=1953</guid>
		<description><![CDATA[Advertising and communications agencies are agents of change.  As should be Marketing personel.  We try to get potential customers to think of the products or services we are selling in new and different ways.  To do it, we have to upset the equilibrium that already exists and people don’t generally like that equilibrium upset.
Someone once <a href="http://calexis.com/blog/2012/01/21/some-marketers-live-on-islands/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2012/01/21/some-marketers-live-on-islands/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Retailers Need OODA Loops</title>
		<link>http://calexis.com/blog/2012/01/14/retailers-need-ooda-loops/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=retailers-need-ooda-loops</link>
		<comments>http://calexis.com/blog/2012/01/14/retailers-need-ooda-loops/#comments</comments>
		<pubDate>Sun, 15 Jan 2012 01:09:03 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=2027</guid>
		<description><![CDATA[Retailers need action.  They need people coming into their stores, visiting their websites, making their cash register ring.
Because the market is always changing, they need to use OODA Loops.  Retail is like a battle and OODA Loops are a military technique used for combat.
The OODA Loop is a great technique for retail marketing.  The OODA <a href="http://calexis.com/blog/2012/01/14/retailers-need-ooda-loops/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2012/01/14/retailers-need-ooda-loops/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Red Guitars for People Without Red Guitars</title>
		<link>http://calexis.com/blog/2011/12/16/red-guitars-for-people-without-red-guitars/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=red-guitars-for-people-without-red-guitars</link>
		<comments>http://calexis.com/blog/2011/12/16/red-guitars-for-people-without-red-guitars/#comments</comments>
		<pubDate>Fri, 16 Dec 2011 16:07:24 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[information without communication]]></category>
		<category><![CDATA[kijiji]]></category>
		<category><![CDATA[Message]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=2018</guid>
		<description><![CDATA[Do you still think advertising doesn’t work, that it won’t help your business, that it’s a waste of money?
Let me tell you a quick story about my recent Kijiji experience and then you tell me if you still don’t think advertising works.
I had an inexpensive red guitar. It was more of a novelty item than <a href="http://calexis.com/blog/2011/12/16/red-guitars-for-people-without-red-guitars/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2011/12/16/red-guitars-for-people-without-red-guitars/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>The Dumb Santa Is a Mean Meme</title>
		<link>http://calexis.com/blog/2011/12/10/the-dumb-santa-is-a-mean-meme/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-dumb-santa-is-a-mean-meme</link>
		<comments>http://calexis.com/blog/2011/12/10/the-dumb-santa-is-a-mean-meme/#comments</comments>
		<pubDate>Sat, 10 Dec 2011 05:07:30 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Life]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=2012</guid>
		<description><![CDATA[As we enter the holiday season, there is a new meme emerging – the dumb Santa that gets one upped by the clever mom.
I really dislike the plethora of dumb dad commercials that we have seen over the past few years. You know, dumb dad couldn&#8217;t do something while the smart wife smiles to camera <a href="http://calexis.com/blog/2011/12/10/the-dumb-santa-is-a-mean-meme/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2011/12/10/the-dumb-santa-is-a-mean-meme/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Using the Right Coke Cans</title>
		<link>http://calexis.com/blog/2011/11/27/using-the-right-coke-cans/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=using-the-right-coke-cans</link>
		<comments>http://calexis.com/blog/2011/11/27/using-the-right-coke-cans/#comments</comments>
		<pubDate>Sun, 27 Nov 2011 16:01:17 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[carnie]]></category>
		<category><![CDATA[Coke]]></category>
		<category><![CDATA[emulation]]></category>
		<category><![CDATA[imitation]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=1988</guid>
		<description><![CDATA[There are dozens of examples in the Carnie business that can be lessons for the marketing business.  I&#8217;m a Carnie, I should know.
For instance, a retailer with no writing experience who is writing his own radio commercials is, for sure, missing many of the things a creative writer brings to the table.  And I am <a href="http://calexis.com/blog/2011/11/27/using-the-right-coke-cans/"> <b>...Read the Rest</b></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Facebook: I Am My Own Celebrity</title>
		<link>http://calexis.com/blog/2011/11/19/facebook-i-am-my-own-celebrity/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=facebook-i-am-my-own-celebrity</link>
		<comments>http://calexis.com/blog/2011/11/19/facebook-i-am-my-own-celebrity/#comments</comments>
		<pubDate>Sun, 20 Nov 2011 03:36:15 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[Media Criticism]]></category>
		<category><![CDATA[meat spinning]]></category>
		<category><![CDATA[meatspinning]]></category>
		<category><![CDATA[rick rolling]]></category>
		<category><![CDATA[rickrolling]]></category>
		<category><![CDATA[trolling]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=1940</guid>
		<description><![CDATA[Two of the key elements of Facebook are friending and likes.  We ask others we know to be our friends and like us.  And they ask us to be their friends.  We expect our friends to like our comments or postings and be supportive. On inspection of many peoples&#8217; Facebook pages, there is very little <a href="http://calexis.com/blog/2011/11/19/facebook-i-am-my-own-celebrity/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2011/11/19/facebook-i-am-my-own-celebrity/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>The British Are Messing with Our Language!</title>
		<link>http://calexis.com/blog/2011/11/09/the-british-are-messing-with-our-language/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-british-are-messing-with-our-language</link>
		<comments>http://calexis.com/blog/2011/11/09/the-british-are-messing-with-our-language/#comments</comments>
		<pubDate>Thu, 10 Nov 2011 03:07:52 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Life]]></category>
		<category><![CDATA[Media Criticism]]></category>
		<category><![CDATA[boffins]]></category>
		<category><![CDATA[dialect]]></category>
		<category><![CDATA[Feckless chavs]]></category>
		<category><![CDATA[language]]></category>
		<category><![CDATA[manky]]></category>
		<category><![CDATA[plimsolls]]></category>
		<category><![CDATA[Steven Pinker]]></category>
		<category><![CDATA[wankers]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=1902</guid>
		<description><![CDATA[I was listening to a BBC podcast the other day where people were mispronouncing words, one after another, from medicine (med-sin) to glacier (glass-i-er) and so on.
Now, I am used to their funny accents, so I more or less understand what they are saying.
But then some sociologist started talking about “feckless chavs” and after that <a href="http://calexis.com/blog/2011/11/09/the-british-are-messing-with-our-language/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2011/11/09/the-british-are-messing-with-our-language/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Aim Creative at Who the Target Thinks They Are, Not Who They Are</title>
		<link>http://calexis.com/blog/2011/11/02/aim-creative-at-who-the-target-thinks-they-are-not-who-they-are/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=aim-creative-at-who-the-target-thinks-they-are-not-who-they-are</link>
		<comments>http://calexis.com/blog/2011/11/02/aim-creative-at-who-the-target-thinks-they-are-not-who-they-are/#comments</comments>
		<pubDate>Wed, 02 Nov 2011 17:10:09 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Life]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=1923</guid>
		<description><![CDATA[We buy media against demographics like age,  income and education.  And target our creative at that target.   Consistent and correct – right?
So start with how well people perceive themselves.
Take you for example.  (Pull out a mirror or look at the graphic to the right.)
Do you act your age?  Do you spend according to <a href="http://calexis.com/blog/2011/11/02/aim-creative-at-who-the-target-thinks-they-are-not-who-they-are/"> <b>...Read the Rest</b></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Race and Class: A Big Reversal Between the US and UK</title>
		<link>http://calexis.com/blog/2011/10/23/race-and-class-a-big-reversal-between-the-us-and-uk/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=race-and-class-a-big-reversal-between-the-us-and-uk</link>
		<comments>http://calexis.com/blog/2011/10/23/race-and-class-a-big-reversal-between-the-us-and-uk/#comments</comments>
		<pubDate>Sun, 23 Oct 2011 13:29:56 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Life]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[99%]]></category>
		<category><![CDATA[class warfare]]></category>
		<category><![CDATA[protests]]></category>
		<category><![CDATA[race warfare]]></category>
		<category><![CDATA[racial elite]]></category>
		<category><![CDATA[social elite]]></category>
		<category><![CDATA[UK establishment]]></category>
		<category><![CDATA[US establishment]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=1912</guid>
		<description><![CDATA[Over the past couple months, there have been more racially fuelled riots in London.  Now we have demonstrations on Wall Street protesting how the financial elite have decimated the middle and lower classes &#8211; the 99%.
It seems curious.  The United States has gone through racial warfare seemingly forever.  Race is what almost all social issues <a href="http://calexis.com/blog/2011/10/23/race-and-class-a-big-reversal-between-the-us-and-uk/"> <b>...Read the Rest</b></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Get To It!</title>
		<link>http://calexis.com/blog/2011/10/16/get-to-it/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=get-to-it</link>
		<comments>http://calexis.com/blog/2011/10/16/get-to-it/#comments</comments>
		<pubDate>Sun, 16 Oct 2011 23:54:32 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Internet]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=1848</guid>
		<description><![CDATA[A friend of mine decided that he was going to start a consulting business when he got down sized from a senior marketing job.
He spent about three months coming up with a company name, a logo, a mission statement, printing letterhead and cards.  He organized a home work space, with all the peripherals for his <a href="http://calexis.com/blog/2011/10/16/get-to-it/"> <b>...Read the Rest</b></a>]]></description>
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		<slash:comments>0</slash:comments>
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	</channel>
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