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A Case for the Berlitz School of Menu
January 22, 2013

A Case for the Berlitz School of Menu

Hello Berlitz!  Hello Rosetta Stone!  You think we want to speak Mandarin fluently in 30 days – HAH!
What we really …Read the Rest

Are QR Codes the New RSS Feed?
October 4, 2012

Are QR Codes the New RSS Feed?

For the past few years clients have been asking for more and more QR Codes (short for Quick Response Codes) …Read the Rest

Terry Fox for Patron Saint of Canada
September 18, 2012

Terry Fox for Patron Saint of Canada

After 30 years you might think the local hero halo would have faded.  This Sunday, there were still huge crowds …Read the Rest

We Know What We Want!  And We Don’t Like It!
September 6, 2012

We Know What We Want! And We Don’t Like It!

Ever run into those clients who want to micromanage the advertising execution and plans?  What agency person hasn’t?
These clients want …Read the Rest

Don’t Speak to the Director!
August 15, 2012

Don’t Speak to the Director!

Shooting commercials is an intense process.  Very intense.
You have one day to capture everything you need from your script and …Read the Rest

Did the Federal Government Get It’s Penny Worth?
July 17, 2012

Did the Federal Government Get It’s Penny Worth?

There has been some recent controversy about whether the Canadian government got their money’s worth when they spent an estimated …Read the Rest

Why There Are Candies in My Office?
July 3, 2012

Why There Are Candies in My Office?

For most of my career I have kept a large apothecary jar of candy in my office.  Rarely does anyone …Read the Rest

When the Truth Is Not Believable, and the Believable Is Not True
June 12, 2012

When the Truth Is Not Believable, and the Believable Is Not True

It is always rough to find a compelling claim for advertising. But what happens when you have a compelling …Read the Rest

The Tale of the Tail – A Cautionary Tale
May 13, 2012

The Tale of the Tail – A Cautionary Tale

It is no surprise that people are lazy.  That is one reason why many of the emails we get these …Read the Rest

Stooges in Advertising
May 1, 2012

Stooges in Advertising

Many people think that “Stooge” is just a name for the Three Stooges.  Not so.  There are stooges in advertising …Read the Rest

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