Calexis
Pulling Up the Ladder Behind Us
September 15, 2013

Pulling Up the Ladder Behind Us

Everyone thinks that the way things are now is the way they have always been.  You hear it in dismay …Read the Rest

Pudding Your Best Foot Forward
August 29, 2013

Pudding Your Best Foot Forward

Years ago, one of my first real assignments in advertising was as the Account Executive on Jell-O Pudding at Y&R …Read the Rest

We Need an English Áccent
August 21, 2013

We Need an English Áccent

Asian languages are famed for intonation which we are told is unlike languages like English.  For example, in Cantonese the …Read the Rest

Newspaper Sell Offs Latest Symptoms of Decline
August 7, 2013

Newspaper Sell Offs Latest Symptoms of Decline

The Boston Globe was sold last week for $70 million dollars, by the NY Times to Boston Red Sox owner, …Read the Rest

Footage to Minimize Anal Leakage and Possible Death
April 6, 2013

Footage to Minimize Anal Leakage and Possible Death

On a recent visit to Florida, I ended up seeing a lot of pharmaceutical commercials for all manner of pharmaceutical …Read the Rest

A Case for the Berlitz School of Menu
January 22, 2013

A Case for the Berlitz School of Menu

Hello Berlitz!  Hello Rosetta Stone!  You think we want to speak Mandarin fluently in 30 days – HAH!
What we really …Read the Rest

Are QR Codes the New RSS Feed?
October 4, 2012

Are QR Codes the New RSS Feed?

For the past few years clients have been asking for more and more QR Codes (short for Quick Response Codes) …Read the Rest

Terry Fox for Patron Saint of Canada
September 18, 2012

Terry Fox for Patron Saint of Canada

After 30 years you might think the local hero halo would have faded.  This Sunday, there were still huge crowds …Read the Rest

We Know What We Want!  And We Don’t Like It!
September 6, 2012

We Know What We Want! And We Don’t Like It!

Ever run into those clients who want to micromanage the advertising execution and plans?  What agency person hasn’t?
These clients want …Read the Rest

Don’t Speak to the Director!
August 15, 2012

Don’t Speak to the Director!

Shooting commercials is an intense process.  Very intense.
You have one day to capture everything you need from your script and …Read the Rest

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