Calexis
Technology, Psychology and Marketing: a Three Legged Stool
April 25, 2012

Technology, Psychology and Marketing: a Three Legged Stool

Success on the web and social marketing requires three factors working together.  And if they don’t all come together, you’ve …Read the Rest

The Pitch Lacks The Punch
April 12, 2012

The Pitch Lacks The Punch

There is a new reality TV series about to begin on AMC showing the inside world of advertising agencies.  It …Read the Rest

Kilroy Revisions
April 9, 2012

Kilroy Revisions

Does anyone remember the “Kilroy was here” graffiti, or Chad or Smoe, Clem, Flywheel, Private Snoops, Overby, or Sapo Was …Read the Rest

A Nation of Blanche DuBoises?
April 1, 2012

A Nation of Blanche DuBoises?

Every time I visit the United States, I get the feeling that they think Canadians are a nation of Blanche …Read the Rest

Why Car Dealers Voice Their Own Commercials
March 25, 2012

Why Car Dealers Voice Their Own Commercials

Have you ever wondered why so many car dealers voice their own commercials?  So many do it, that these commercials …Read the Rest

The Menu Is the Message
February 25, 2012

The Menu Is the Message

Ever go to one of those restaurants with the 20 page menu?  They have everything you can think of and …Read the Rest

Simple is Really Hard
February 6, 2012

Simple is Really Hard

We were recently charged to create a new logo for a client.  When presented, the logo was approved because it …Read the Rest

Are Food Additives the Solution for Bad Diet
January 28, 2012

Are Food Additives the Solution for Bad Diet

We were recently in the United States where additives are much more permitted than they are in Canada.  There we …Read the Rest

Some Marketers Live on Islands
January 21, 2012

Some Marketers Live on Islands

Advertising and communications agencies are agents of change.  As should be Marketing personnel.  We try to get potential customers to …Read the Rest

Retailers Need OODA Loops
January 14, 2012

Retailers Need OODA Loops

Retailers need action.  They need people coming into their stores, visiting their websites, making their cash register ring.
Because the market …Read the Rest

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