Calexis
Retailers Need OODA Loops
January 14, 2012

Retailers Need OODA Loops

Retailers need action.  They need people coming into their stores, visiting their websites, making their cash register ring.
Because the market …Read the Rest

Red Guitars for People Without Red Guitars
December 16, 2011

Red Guitars for People Without Red Guitars

Do you still think advertising doesn’t work, that it won’t help your business, that it’s a waste of money?
Let me …Read the Rest

The Dumb Santa Is a Mean Meme
December 10, 2011

The Dumb Santa Is a Mean Meme

As we enter the holiday season, there is a new meme emerging – the dumb Santa that gets one upped …Read the Rest

Using the Right Coke Cans
November 27, 2011

Using the Right Coke Cans

There are dozens of examples in the Carnie business that can be lessons for the marketing business.  I’m a Carnie, …Read the Rest

Facebook: I Am My Own Celebrity
November 19, 2011

Facebook: I Am My Own Celebrity

Two of the key elements of Facebook are friending and likes.  We ask others we know to be our friends …Read the Rest

The British Are Messing with Our Language!
November 9, 2011

The British Are Messing with Our Language!

I was listening to a BBC podcast the other day where people were mispronouncing words, one after another, from medicine …Read the Rest

Aim Creative at Who the Target Thinks They Are, Not Who They Are
November 2, 2011

Aim Creative at Who the Target Thinks They Are, Not Who They Are

We buy media against demographics like age, income and education.  And target our creative at that target.  Consistent …Read the Rest

Race and Class: A Big Reversal Between the US and UK
October 23, 2011

Race and Class: A Big Reversal Between the US and UK

Over the past couple months, there have been more racially fuelled riots in London.  Now we have demonstrations on Wall …Read the Rest

Get To It!
October 16, 2011

Get To It!

A friend of mine decided that he was going to start a consulting business when he got down sized from …Read the Rest

Are We Creating a Marshmallow Society?
October 11, 2011

Are We Creating a Marshmallow Society?

In a famous psychology experiment in the 60s, Walter Mischel tested children on their ability to defer gratification.   The kids …Read the Rest

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