Calexis
A Nation of Blanche DuBoises?
April 1, 2012

A Nation of Blanche DuBoises?

Every time I visit the United States, I get the feeling that they think Canadians are a nation of Blanche …Read the Rest

Why Car Dealers Voice Their Own Commercials
March 25, 2012

Why Car Dealers Voice Their Own Commercials

Have you ever wondered why so many car dealers voice their own commercials?  So many do it, that these commercials …Read the Rest

The Menu Is the Message
February 25, 2012

The Menu Is the Message

Ever go to one of those restaurants with the 20 page menu?  They have everything you can think of and …Read the Rest

Simple is Really Hard
February 6, 2012

Simple is Really Hard

We were recently charged to create a new logo for a client.  When presented, the logo was approved because it …Read the Rest

Are Food Additives the Solution for Bad Diet
January 28, 2012

Are Food Additives the Solution for Bad Diet

We were recently in the United States where additives are much more permitted than they are in Canada.  There we …Read the Rest

Some Marketers Live on Islands
January 21, 2012

Some Marketers Live on Islands

Advertising and communications agencies are agents of change.  As should be Marketing personnel.  We try to get potential customers to …Read the Rest

Retailers Need OODA Loops
January 14, 2012

Retailers Need OODA Loops

Retailers need action.  They need people coming into their stores, visiting their websites, making their cash register ring.
Because the market …Read the Rest

Red Guitars for People Without Red Guitars
December 16, 2011

Red Guitars for People Without Red Guitars

Do you still think advertising doesn’t work, that it won’t help your business, that it’s a waste of money?
Let me …Read the Rest

The Dumb Santa Is a Mean Meme
December 10, 2011

The Dumb Santa Is a Mean Meme

As we enter the holiday season, there is a new meme emerging – the dumb Santa that gets one upped …Read the Rest

Using the Right Coke Cans
November 27, 2011

Using the Right Coke Cans

There are dozens of examples in the Carnie business that can be lessons for the marketing business.  I’m a Carnie, …Read the Rest

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