Calexis
In the Clash Between Technology and Psychology: The Winner Is…
September 30, 2011

In the Clash Between Technology and Psychology: The Winner Is…

Our technology is evolving fast.  Moore’s Law says that processor speed will double every eighteen months.  That’s incredible!
On the other …Read the Rest

Simplifying the Googleverse
September 23, 2011

Simplifying the Googleverse

The Google search is so important it has fathered secondary industries like SEO and SEM, not to mention all the …Read the Rest

The Age of Needy Software
September 15, 2011

The Age of Needy Software

You may have not noticed it yet, but we are in an age of needy software.
Seems like every time I …Read the Rest

It Takes Seconds for Ideas; Hours for Approval
August 20, 2011

It Takes Seconds for Ideas; Hours for Approval

In advertising, everyone is looking for the creative idea.  But in reality, more sweat is spent on defining the problem …Read the Rest

Adwords Aren’t for Nerds
August 14, 2011

Adwords Aren’t for Nerds

One thing I discovered when I started to learn about Google Adwords some time ago – it is definitely not …Read the Rest

Is Golf a Barometer of a Changing World?
August 8, 2011

Is Golf a Barometer of a Changing World?

While Tiger Wood’s story seems to dominate reporting about the golf world, it may have distracted us from a bigger …Read the Rest

What if We Advertised Products Like Politicians Advertise?
July 27, 2011

What if We Advertised Products Like Politicians Advertise?

The advertising community has long been accused of packaging politicians as if they were soap.
But Politicians have discovered negative advertising …Read the Rest

Buying a Dog and Barking Yourself
July 20, 2011

Buying a Dog and Barking Yourself

You hire a professional and then micromanage every detail of what they do for you, we describe it as “buying …Read the Rest

Is the United States Too Big To Fail?
July 16, 2011

Is the United States Too Big To Fail?

You may have heard the line “too big to fail” when talking about banks, industrial companies, insurance companies, even recently …Read the Rest

Why Campaigns Are Stronger than Ads
July 7, 2011

Why Campaigns Are Stronger than Ads

Quite often we see “one off,” “stand alone,” “one shot” ads.  These ads are designed for a single purpose – …Read the Rest

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