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Adwords Aren’t for Nerds
August 14, 2011

Adwords Aren’t for Nerds

One thing I discovered when I started to learn about Google Adwords some time ago – it is definitely not …Read the Rest

Is Golf a Barometer of a Changing World?
August 8, 2011

Is Golf a Barometer of a Changing World?

While Tiger Wood’s story seems to dominate reporting about the golf world, it may have distracted us from a bigger …Read the Rest

What if We Advertised Products Like Politicians Advertise?
July 27, 2011

What if We Advertised Products Like Politicians Advertise?

The advertising community has long been accused of packaging politicians as if they were soap.
But Politicians have discovered negative advertising …Read the Rest

Buying a Dog and Barking Yourself
July 20, 2011

Buying a Dog and Barking Yourself

You hire a professional and then micromanage every detail of what they do for you, we describe it as “buying …Read the Rest

Is the United States Too Big To Fail?
July 16, 2011

Is the United States Too Big To Fail?

You may have heard the line “too big to fail” when talking about banks, industrial companies, insurance companies, even recently …Read the Rest

Why Campaigns Are Stronger than Ads
July 7, 2011

Why Campaigns Are Stronger than Ads

Quite often we see “one off,” “stand alone,” “one shot” ads.  These ads are designed for a single purpose – …Read the Rest

Canadians: The Inside Outsiders
July 1, 2011

Canadians: The Inside Outsiders

On Canada Day, it is time to think of our national character.  So here is a sideways look.
I have often …Read the Rest

Rise Above the Scroll
June 27, 2011

Rise Above the Scroll

Okay so this is about SEO but the real goal is Scroll Jumping Optimization or, SJO.
That’s because the ultimate goal …Read the Rest

Happy Grandfather’s Day
June 15, 2011

Happy Grandfather’s Day

Fathers’ day provides appreciation to fathers; but how about a word of appreciation for Grandfathers.  I had two that had …Read the Rest

Social Media: Is it a Game Changer or a Blue Suit?
June 1, 2011

Social Media: Is it a Game Changer or a Blue Suit?

Everyone in our industry is orgasmic about Social Media.  We are running off in all directions at the same time …Read the Rest

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