When Do Advertising Ideas Wear-out?
When I worked in New York, we spent a lot time analyzing commercial exposure with the heaviest viewing quintile, that …Read the Rest
Computer Tips: Internet Explorer 8
You may have noticed that Microsoft has included a new version of Internet Explorer (Internet Explorer 8 ) in one …Read the Rest
PART V: Seek Professional Help for Advertising
5 Mistakes Advertisers Make
Ever go into a car dealership and ask the sales guy to tune your engine? You don’t …Read the Rest
PART IV: Ads filled with information but no message
5 Advertising Mistakes Retailers Make
Some ads from retailers, especially newspaper ads, make understanding the DaVinci code a simple thing. You …Read the Rest
Computer Tips: How to Take Screenshots
Operating System: Windows
Sometimes our clients asks us computer related questions. I will try to answer some of those questions here. …Read the Rest
Stop Shrombarding Me!
I bet this happens to me almost every day. Someone starts to tell me a story and I have …Read the Rest
Part III: Media – Retail media buying – audience vs spots
Let’s avoid textbook definitions of GRPs, reach and frequency, CPP and CPM and get to the point.
The vast majority of …Read the Rest
PART II: What’s More Important? Your Ego or Your Business
PART II: 5 Advertising Mistakes Retailers Make
Recently I had a meeting with an accountant who does turnarounds. He attempts to …Read the Rest
PART I: Running Redundant Advertising
PART I: 5 Advertising Mistakes Retailers Make
We have been creating advertising for retailers for years. But we have always …Read the Rest
The Curious Case of the Four Door Mustang
I like to explain brand definition by relating brands to products. If you wonder about brand offerings, and are …Read the Rest