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The Video Vampire Strikes Again
February 17, 2011

The Video Vampire Strikes Again

There was a commercial on the Super Bowl that many of us saw that is the subject of today’s blog …Read the Rest

A Real Advertising Strategy?  Or a Waste of Time and Money?  Here is the Litmus Test.
February 12, 2011

A Real Advertising Strategy? Or a Waste of Time and Money? Here is the Litmus Test.

You have asked your advertising agency to develop a copy strategy for your marketing efforts – why?

Because you read our …Read the Rest

Super Bowl Commercials: Canada versus the United States
February 8, 2011

Super Bowl Commercials: Canada versus the United States

As Monday after the Super Bowl rolls around, the conversation is usually as much about what commercials aired as it …Read the Rest

Copy Strategy: Map to Success
February 6, 2011

Copy Strategy: Map to Success

Everyone seems to have an opinion of which commercials are good and which ones are bad.  For me, it is …Read the Rest

Marketing vs. the Flat Store
January 31, 2011

Marketing vs. the Flat Store

If you’ve read our other blogs on retail marketing in our Carnie marketing series you’ve discovered that you can learn …Read the Rest

Herder or Herd?  What have you heard?
January 21, 2011

Herder or Herd? What have you heard?

Your brain functions to make you a herder or herd.   Ever notice how you can’t remember anything you might have …Read the Rest

Using Social Media to Communicate the Risks in Social Media
December 29, 2010

Using Social Media to Communicate the Risks in Social Media

There is nothing more appropriate than fighting fire with fire.  Unless it is water.
The hot topic amongst us marketing people …Read the Rest

Rule Number One in Advertising: Get Noticed
December 23, 2010

Rule Number One in Advertising: Get Noticed

The scary thing for most managers is that rule #1 of advertising is: GET NOTICED.
Or the rest of the rules …Read the Rest

Advertising Effectiveness Through Association: Get Yer Jesus Coins
December 14, 2010

Advertising Effectiveness Through Association: Get Yer Jesus Coins

Humans are really susceptible to peer influence.  Association of a known person to a product or service can pay huge …Read the Rest

The Dolphin Is Definitely a Fish
November 30, 2010

The Dolphin Is Definitely a Fish

There is no doubt that the dolphin is a fish!  It swims all the time; it can’t live on land; …Read the Rest

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