Calexis
Was the World Cup a Flop?
July 9, 2010

Was the World Cup a Flop?

The World Cup in South Africa has been an exciting event, particularly for those of us who otherwise don’t see …Read the Rest

New Offers From the World’s Only Drive Thru Advertising Agency
July 4, 2010

New Offers From the World’s Only Drive Thru Advertising Agency

Calexis is now updating our declaration as the first and only Drive Thru Advertising Agency.  We are now offering some …Read the Rest

We Could Have Stopped the Riot
June 29, 2010

We Could Have Stopped the Riot

When the riots hit Toronto over the weekend, as part of the world performance for the G20 meetings, we had …Read the Rest

Genealogy Replaces Community
June 25, 2010

Genealogy Replaces Community

It seems like everyone is doing genealogy these days.
There are television shows and lots of on-line resources that make the …Read the Rest

Why Can’t My Cable Provider Be as Smart as Amazon or Google?
June 9, 2010

Why Can’t My Cable Provider Be as Smart as Amazon or Google?

I have cable television, like most people.  I get to choose from hundreds of channels with nothing to watch.
Can’t my …Read the Rest

Context Is Almost Everything In Advertising
June 3, 2010

Context Is Almost Everything In Advertising

We have seen a lot of commercials that just don’t sell.  One reason can be the context of the message.
By …Read the Rest

Naming Things: An Advertising Solution
June 2, 2010

Naming Things: An Advertising Solution

Human beings have an obsession for naming things.  This is not surprising since it is the basis of all society, …Read the Rest

Infinite Monkeys Spell: Gazortenflap
May 24, 2010

Infinite Monkeys Spell: Gazortenflap

One example that randomness can bring order is the theory that an infinite number of monkeys hitting keys at random …Read the Rest

Please Bail Out Toronto
May 19, 2010

Please Bail Out Toronto

The European Union is going to put up trillions of dollars to bail out Greece.  Why?  Because the Greek government …Read the Rest

I Pity the Poor Connoisseur
May 12, 2010

I Pity the Poor Connoisseur

When I open a middling bottle of red wine, I can enjoy it.  It is wine and it is good.  …Read the Rest

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