Are We Creating a Marshmallow Society?
In a famous psychology experiment in the 60s, Walter Mischel tested children on their ability to defer gratification. The kids …Read the Rest
An Ugly Tie Can Look Good
I was in Vancouver recently and was asked, on the spur of the moment, to create a commercial for a …Read the Rest
In the Clash Between Technology and Psychology: The Winner Is…
Our technology is evolving fast. Moore’s Law says that processor speed will double every eighteen months. That’s incredible!
On the other …Read the Rest
Simplifying the Googleverse
The Google search is so important it has fathered secondary industries like SEO and SEM, not to mention all the …Read the Rest
The Age of Needy Software
You may have not noticed it yet, but we are in an age of needy software.
Seems like every time I …Read the Rest
It Takes Seconds for Ideas; Hours for Approval
In advertising, everyone is looking for the creative idea. But in reality, more sweat is spent on defining the problem …Read the Rest
Adwords Aren’t for Nerds
One thing I discovered when I started to learn about Google Adwords some time ago – it is definitely not …Read the Rest
Is Golf a Barometer of a Changing World?
While Tiger Wood’s story seems to dominate reporting about the golf world, it may have distracted us from a bigger …Read the Rest
What if We Advertised Products Like Politicians Advertise?
The advertising community has long been accused of packaging politicians as if they were soap.
But Politicians have discovered negative advertising …Read the Rest
Buying a Dog and Barking Yourself
You hire a professional and then micromanage every detail of what they do for you, we describe it as “buying …Read the Rest