Calexis
Competition vs. Cooperation
January 18, 2017

Competition vs. Cooperation

The very divisive election in the US really came down to whether folks saw their goal in life was to …Read the Rest

Sports and Loss of Spontaneity
January 3, 2017

Sports and Loss of Spontaneity

Ratings seriously are off for NFL games this year and there are lots of theories why.  The tumultuous US election …Read the Rest

The Undoing Project
December 29, 2016

The Undoing Project

It is hard not to like one of Michael Lewis‘ books.  The Undoing Project is no exception. It is …Read the Rest

The Husbands’ Chair
December 8, 2016

The Husbands’ Chair

One incredible service that retailers could provide would be a “husbands’ chair” for the partners of their female shoppers.  And …Read the Rest

10 Amazing Secrets of Digital
November 28, 2016

10 Amazing Secrets of Digital

Advertising changed when it moved to digital.  And it has really moved.  More money is now spent on digital than …Read the Rest

Points Programmes Are Carnie Games
November 14, 2016

Points Programmes Are Carnie Games

Points programs were developed as promotional support to encourage loyalty to various products and increase purchase frequency.  And they do.  …Read the Rest

What the Digital Age Means to Agencies
November 1, 2016

What the Digital Age Means to Agencies

It has been more than 20 years since advertising started to appear digitally.
Today traditional advertising agencies have been reconfigured and …Read the Rest

Things You Definitely Should Not Do, According to Your Lawyer
October 1, 2016

Things You Definitely Should Not Do, According to Your Lawyer

That would be virtually everything you are already doing.
This includes: banking, using your phones, renting or driving a car, accessing …Read the Rest

Can You Solve My Problem?  Well, I Can Do My Job.
September 13, 2016

Can You Solve My Problem? Well, I Can Do My Job.

How many times have you asked someone if they can help solve a problem you have?  Instead they fixate on …Read the Rest

Overnight Sensation Takes the Cup
July 27, 2016

Overnight Sensation Takes the Cup

We were pleased a few years ago when our media folks advised us that they had negotiated a free promotional …Read the Rest

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