We Are Herd Animals and Predators
When you walk through the Subway crowds, you surrender to the crowd. You go at the speed the crowd goes. …Read the Rest
Maximizing or Satisficing
Much advertising in the last 50 years or so has been featuring how products are better than the competition. Or …Read the Rest
The Yao Ming Argument
Often we hear arguments that ring sort of true when they otherwise should not. Some of these I call The …Read the Rest
NFL – A Test Market for Socialism
The NFL is a closed society. You have to ante up half a billion dollars or more to join the …Read the Rest
Predatory Capitalism Can Kill Us All
When I hear the talking heads on news channels quibbling about procedure, process, and wording, it strikes me that few …Read the Rest
When the Dodgers Won the Day
Back in the days before social media, getting an overnight announcement out had its challenges, especially if you wanted to …Read the Rest
Campaigning 4 Weeks or 4 Ever?
I recently was called upon to help in a municipal election in Surrey, BC. Surrey is a city of half …Read the Rest
Bumpf – What Is It Good For?
Communications professionals love to stuff press kits with all manner of backgrounders, side stories, graphics and clips. They pad …Read the Rest
Never Introduce a Product Without the Product
On October 17, the Canadian government legalized cannabis. The federal government left it up to the provinces to figure out …Read the Rest
Mr. Mitchell’s Strategy for Maintenance – It Ain’t Customer Service
Our high school janitor was Mr. Mitchell. He was always dressed in a clean khaki uniform, usually attached to a …Read the Rest