How Do You Finance Your Midlife Crisis?
As digital technology disrupts the workplaces for many people, how can they cope? Now throw in COVID19 as an extra …Read the Rest
Power Leaves the Consumer
Over time there has been an erosion of the power consumers have in their purchase decisions. That power has shifted …Read the Rest
Stash that Hot Dog – Thanks Eddie Shack
I had led our pitch and won the Wendy’s advertising account at Ronalds-Reynolds. A few months later, Wendy’s came to …Read the Rest
Lots in Translation
Translating words is one thing, but there is more to it. There is a lot more to it. Pronunciation, cultural …Read the Rest
The Best TV Commercial We Never Did
In advertising everyone talks about their great TV commercials and at parties, people ask me about what commercials we have …Read the Rest
COVID19 Business Disruption = Relationship Risks
In advertising we see risk everywhere. Everyone in the industry always seems to be paranoid about losing their accounts. That …Read the Rest
It Was All Downhill From There
We had launched a cereal with Wayne Gretzky on the box and it was a success in Canada. It was …Read the Rest
Mosquito Capitalism
Have you ever felt like some company was buzzing around you, becoming so irritating and you couldn’t seem to bat …Read the Rest
Tapping the Retail Market to Reduce COVID19
The COVID19 virus is a new risk to all of us, but especially to retailers. We know it is communicated …Read the Rest
Marketing in the Time of COVID19
There are a lot of advertisers who got messages out very quickly during the shut down due to the COVID19 …Read the Rest