COVID19 Business Disruption = Relationship Risks
In advertising we see risk everywhere. Everyone in the industry always seems to be paranoid about losing their accounts. That …Read the Rest
It Was All Downhill From There
We had launched a cereal with Wayne Gretzky on the box and it was a success in Canada. It was …Read the Rest
Mosquito Capitalism
Have you ever felt like some company was buzzing around you, becoming so irritating and you couldn’t seem to bat …Read the Rest
Tapping the Retail Market to Reduce COVID19
The COVID19 virus is a new risk to all of us, but especially to retailers. We know it is communicated …Read the Rest
Marketing in the Time of COVID19
There are a lot of advertisers who got messages out very quickly during the shut down due to the COVID19 …Read the Rest
The Death of Animatics and Ripomatics
Television commercials cost a lot of money to produce. If you are going to try a new approach, how …Read the Rest
What To Do When You Are Totally in the Dark
One minute I was playing squash with my friend Alan, the next minute I was totally in the dark. I …Read the Rest
Travel Provides Perspective
We humans seem to inherently fear the unknown, the different, the unfamiliar – anything outside the our tribal identification. We …Read the Rest
Sorry, Mr. Hepburn, The Path Forked
Mr. Hepburn, our school counsellor, gave us all career advice at our blue collar high school.
He had us all do …Read the Rest
Celebrity Makes a Village of a Mass World
US Historian Daniel Boorstin, in his book The Image, noted that “The celebrity is a person who is known for …Read the Rest