Calexis
I Pity the Poor Connoisseur
May 12, 2010

I Pity the Poor Connoisseur

When I open a middling bottle of red wine, I can enjoy it.  It is wine and it is good.  …Read the Rest

Gaming the System
May 2, 2010

Gaming the System

Some people seem to spend a lot of their time “gaming the system.”  That is trying to figure out what …Read the Rest

Over-Toothed and Under-Acted Slams Credibility
April 25, 2010

Over-Toothed and Under-Acted Slams Credibility

This observation started when the police TV series leads started hassling a street person for information.  The ragged looking, filthy …Read the Rest

Message to the Obese: Stay Fat!
April 17, 2010

Message to the Obese: Stay Fat!

We have been telling consumers to loose weight for six or seven years now.  We even helped Subway’s Jared start …Read the Rest

If You Don’t Have Anything To Say…
April 6, 2010

If You Don’t Have Anything To Say…

Many times in my advertising career we have come examined a product for unique reasons for customer preference and come …Read the Rest

Logic Can Be Confusing in Advertising
March 26, 2010

Logic Can Be Confusing in Advertising

Our brains really don’t understand math all that well.  And I am not talking about the average person’s ability to …Read the Rest

Feeds: What Are They Good For?
March 24, 2010

Feeds: What Are They Good For?

Most people don’t seem to know what you’re talking about when you say RSS.
“Feeds” sometimes get a nod or a …Read the Rest

The Filter of Familiarity in the Quirky Human Brain
March 6, 2010

The Filter of Familiarity in the Quirky Human Brain

Our brain is quirky and certainly not logical.  Despite what we tell ourselves.
Our brain remembers things differently than computers do.  …Read the Rest

The God of Small Mercies
February 26, 2010

The God of Small Mercies

The Greeks, Romans, Hindus and many others had pantheons of gods and goddesses.  But no one had a God of …Read the Rest

What’s With The US Police On TV?
February 22, 2010

What’s With The US Police On TV?

I get very upset at the way police are portrayed on television.  They are shown as bullies, extortionists, blackmailers who …Read the Rest

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