Calexis
U.S. To Infuse Half a Trillion into Gulf Economy
July 25, 2010

U.S. To Infuse Half a Trillion into Gulf Economy

Now the well has been capped and the oil is washing on shore, let loose the hounds of the law …Read the Rest

The Already Here Mobile Internet
July 19, 2010

The Already Here Mobile Internet

People have been telling us for years this is coming, even before Apple launched the smartphone.
There have been more phones …Read the Rest

The Cell of Identity Sets
July 17, 2010

The Cell of Identity Sets

Marketers slice and dice demography as we target consumers but we should really be looking at sets of identities and …Read the Rest

Was the World Cup a Flop?
July 9, 2010

Was the World Cup a Flop?

The World Cup in South Africa has been an exciting event, particularly for those of us who otherwise don’t see …Read the Rest

New Offers From the World’s Only Drive Thru Advertising Agency
July 4, 2010

New Offers From the World’s Only Drive Thru Advertising Agency

Calexis is now updating our declaration as the first and only Drive Thru Advertising Agency.  We are now offering some …Read the Rest

We Could Have Stopped the Riot
June 29, 2010

We Could Have Stopped the Riot

When the riots hit Toronto over the weekend, as part of the world performance for the G20 meetings, we had …Read the Rest

Genealogy Replaces Community
June 25, 2010

Genealogy Replaces Community

It seems like everyone is doing genealogy these days.
There are television shows and lots of on-line resources that make the …Read the Rest

Why Can’t My Cable Provider Be as Smart as Amazon or Google?
June 9, 2010

Why Can’t My Cable Provider Be as Smart as Amazon or Google?

I have cable television, like most people.  I get to choose from hundreds of channels with nothing to watch.
Can’t my …Read the Rest

Context Is Almost Everything In Advertising
June 3, 2010

Context Is Almost Everything In Advertising

We have seen a lot of commercials that just don’t sell.  One reason can be the context of the message.
By …Read the Rest

Naming Things: An Advertising Solution
June 2, 2010

Naming Things: An Advertising Solution

Human beings have an obsession for naming things.  This is not surprising since it is the basis of all society, …Read the Rest

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