Calexis
Context Is Almost Everything In Advertising
June 3, 2010

Context Is Almost Everything In Advertising

We have seen a lot of commercials that just don’t sell.  One reason can be the context of the message.
By …Read the Rest

Naming Things: An Advertising Solution
June 2, 2010

Naming Things: An Advertising Solution

Human beings have an obsession for naming things.  This is not surprising since it is the basis of all society, …Read the Rest

Infinite Monkeys Spell: Gazortenflap
May 24, 2010

Infinite Monkeys Spell: Gazortenflap

One example that randomness can bring order is the theory that an infinite number of monkeys hitting keys at random …Read the Rest

Please Bail Out Toronto
May 19, 2010

Please Bail Out Toronto

The European Union is going to put up trillions of dollars to bail out Greece.  Why?  Because the Greek government …Read the Rest

I Pity the Poor Connoisseur
May 12, 2010

I Pity the Poor Connoisseur

When I open a middling bottle of red wine, I can enjoy it.  It is wine and it is good.  …Read the Rest

Gaming the System
May 2, 2010

Gaming the System

Some people seem to spend a lot of their time “gaming the system.”  That is trying to figure out what …Read the Rest

Over-Toothed and Under-Acted Slams Credibility
April 25, 2010

Over-Toothed and Under-Acted Slams Credibility

This observation started when the police TV series leads started hassling a street person for information.  The ragged looking, filthy …Read the Rest

Message to the Obese: Stay Fat!
April 17, 2010

Message to the Obese: Stay Fat!

We have been telling consumers to loose weight for six or seven years now.  We even helped Subway’s Jared start …Read the Rest

If You Don’t Have Anything To Say…
April 6, 2010

If You Don’t Have Anything To Say…

Many times in my advertising career we have come examined a product for unique reasons for customer preference and come …Read the Rest

Logic Can Be Confusing in Advertising
March 26, 2010

Logic Can Be Confusing in Advertising

Our brains really don’t understand math all that well.  And I am not talking about the average person’s ability to …Read the Rest

Page 21 of 27« First...«1920212223»...Last »
Powered by WordPress.
Calotropis theme by itx