Calexis
Commercials That We Don’t Believe
January 20, 2010

Commercials That We Don’t Believe

Which commercials do you believe?  Too few!
Many commercials are produced these days with little thought of suggesting their message is …Read the Rest

Whatever Happened to the Line Between Commercial and Editorial?
January 14, 2010

Whatever Happened to the Line Between Commercial and Editorial?

The People’s Choice awards was well on its way when they declared a pizza break and a team of well …Read the Rest

The Price of Everything; The Value of Nothing
January 8, 2010

The Price of Everything; The Value of Nothing

How many times have people haggled over the price of something?  It is a regular occurrence.  But few are the …Read the Rest

How Aeroplan Learned to Suck
December 24, 2009

How Aeroplan Learned to Suck

I don’t think I have seen a better barometer of service declines than Aeroplan. Or of how something can …Read the Rest

Car Dealers Don’t Know How to Advertise
December 16, 2009

Car Dealers Don’t Know How to Advertise

Anyone in the car business or the advertising business who knows me has probably heard me say that retail car …Read the Rest

Why Your Website Should Look Like Crap
December 16, 2009

Why Your Website Should Look Like Crap

Take a look at Google.com , then Facebook, then flavour of the month Twitter.com. Are these sites attractive? Why are …Read the Rest

Working the God Mall
December 5, 2009

Working the God Mall

Along Bayview Avenue, just north of where I live in Toronto, there are a string of establishments, one next to …Read the Rest

Who Owns Tiger Woods?
December 3, 2009

Who Owns Tiger Woods?

If we are not up to speed on Tiger Woods’ latest adventures in full contact driving, you haven’t watched CNN …Read the Rest

Gepetto Management #1
December 3, 2009

Gepetto Management #1

Everyone who has ever managed people should aim to be a “Gepetto Manager.”
For those who do not remember Gepetto, he …Read the Rest

Diversity and Inclusion in Advertising; A Tale of Two Solitudes
November 28, 2009

Diversity and Inclusion in Advertising; A Tale of Two Solitudes

I have worked in both the US and Canada one thing I have found curious is that the markets have …Read the Rest

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