Calexis
PART V: Seek Professional Help for Advertising
July 6, 2009

PART V: Seek Professional Help for Advertising

5 Mistakes Advertisers Make
Ever go into a car dealership and ask the sales guy to tune your engine?  You don’t …Read the Rest

PART IV: Ads filled with information but no message
July 1, 2009

PART IV: Ads filled with information but no message

5 Advertising Mistakes Retailers Make
Some ads from retailers, especially newspaper ads, make understanding the DaVinci code a simple thing.  You …Read the Rest

Computer Tips: How to Take Screenshots
June 29, 2009

Computer Tips: How to Take Screenshots

Operating System: Windows
Sometimes our clients asks us computer related questions. I will try to answer some of those questions here. …Read the Rest

Stop Shrombarding Me!
June 24, 2009

Stop Shrombarding Me!

I bet this happens to me almost every day. Someone starts to tell me a story and I have …Read the Rest

Part III: Media – Retail Media Buying – Audience vs Spots
June 23, 2009

Part III: Media – Retail Media Buying – Audience vs Spots

PART III: 5 Advertising Mistakes Retailers Make
Let’s avoid textbook definitions of GRPs, reach and frequency, CPP and CPM and get …Read the Rest

PART II: What’s More Important?  Your Ego or Your Business
June 21, 2009

PART II: What’s More Important? Your Ego or Your Business

PART II: 5 Advertising Mistakes Retailers Make
Recently I had a meeting with an accountant who does turnarounds. He attempts to …Read the Rest

PART I: Running Redundant Advertising
June 15, 2009

PART I: Running Redundant Advertising

PART I: 5 Advertising Mistakes Retailers Make
We have been creating advertising for retailers for years. But we have always …Read the Rest

June 9, 2009

The Curious Case of the Four Door Mustang

I like to explain brand definition by relating brands to products. If you wonder about brand offerings, and are …Read the Rest

The 5 Advertising Mistakes Retailers Make
June 3, 2009

The 5 Advertising Mistakes Retailers Make

We have worked with scores of retailers and retail chains to create their advertising programs for them. While we …Read the Rest

How to get Large Files to People Without FTP
May 7, 2009

How to get Large Files to People Without FTP

This comes up all the time at work and home for me. Someone needs to send big files too large …Read the Rest

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