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Part III: Media – Retail Media Buying – Audience vs Spots
June 23, 2009

Part III: Media – Retail Media Buying – Audience vs Spots

PART III: 5 Advertising Mistakes Retailers Make
Let’s avoid textbook definitions of GRPs, reach and frequency, CPP and CPM and get …Read the Rest

PART II: What’s More Important?  Your Ego or Your Business
June 21, 2009

PART II: What’s More Important? Your Ego or Your Business

PART II: 5 Advertising Mistakes Retailers Make
Recently I had a meeting with an accountant who does turnarounds. He attempts to …Read the Rest

PART I: Running Redundant Advertising
June 15, 2009

PART I: Running Redundant Advertising

PART I: 5 Advertising Mistakes Retailers Make
We have been creating advertising for retailers for years. But we have always …Read the Rest

June 9, 2009

The Curious Case of the Four Door Mustang

I like to explain brand definition by relating brands to products. If you wonder about brand offerings, and are …Read the Rest

The 5 Advertising Mistakes Retailers Make
June 3, 2009

The 5 Advertising Mistakes Retailers Make

We have worked with scores of retailers and retail chains to create their advertising programs for them. While we …Read the Rest

How to get Large Files to People Without FTP
May 7, 2009

How to get Large Files to People Without FTP

This comes up all the time at work and home for me. Someone needs to send big files too large …Read the Rest

Are Companies Training Customers To Be Jerks?
April 17, 2009

Are Companies Training Customers To Be Jerks?

I had to phone to complain about a charge from my telecom solutions provider. I don’t know when they …Read the Rest

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