Calexis
September 20, 2009

Messaging vs. Communication

Our business is communications.  But that doesn’t mean we want to communicate.  Really, we want to send messages.
Maybe we should …Read the Rest

Who Said Advertising Was a Contract
September 20, 2009

Who Said Advertising Was a Contract

One of the key problems in the advertising industry is the concept that an ad is a form of expressing …Read the Rest

Browser Review: Opera 10
September 8, 2009

Browser Review: Opera 10

Opera has always been one of my favourite browsers for its innovations but gets little recognition from web users. Opera …Read the Rest

The Argument Against Cleverness
September 2, 2009

The Argument Against Cleverness

The advertising industry glories in cleverness.  Clever ideas are what wins at all the award shows but it can also …Read the Rest

First Advertising Agency with Drive Through Window
September 2, 2009

First Advertising Agency with Drive Through Window

Our advertising agency will be the first agency in the world with a drive through window.
Our office is in an …Read the Rest

Don’t Sacrifice Users For SEO
August 17, 2009

Don’t Sacrifice Users For SEO

Sometimes we can get overly concerned with the SEO side of things and forget that the most important person visiting …Read the Rest

The Amazing, Explosive Saskatoonberries
August 7, 2009

The Amazing, Explosive Saskatoonberries

We were traveling home from Regina after a weekend trip. While Regina is not exactly a hot tourist destination, …Read the Rest

What’s the Ideal Size For Your Advertising Agency?
August 5, 2009

What’s the Ideal Size For Your Advertising Agency?

I have worked at various sizes of advertising agencies, from Y&R New York, then the largest agency in the world, …Read the Rest

In The Eye of the Media Transition
July 30, 2009

In The Eye of the Media Transition

With all the confusion about where to send your messages if you want to reach your communications target, we seem …Read the Rest

Professional Golfers Are Communists
July 26, 2009

Professional Golfers Are Communists

Ever wondered about how the business of sports is different for golfers?  Unlike other sports, they are self employed.
I was …Read the Rest

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