Commercials That We Don’t Believe
Which commercials do you believe? Too few!
Many commercials are produced these days with little thought of suggesting their message is …Read the Rest
Whatever Happened to the Line Between Commercial and Editorial?
The People’s Choice awards was well on its way when they declared a pizza break and a team of well …Read the Rest
The Price of Everything; The Value of Nothing
How many times have people haggled over the price of something? It is a regular occurrence. But few are the …Read the Rest
How Aeroplan Learned to Suck
I don’t think I have seen a better barometer of service declines than Aeroplan. Or of how something can …Read the Rest
Car Dealers Don’t Know How to Advertise
Anyone in the car business or the advertising business who knows me has probably heard me say that retail car …Read the Rest
Why Your Website Should Look Like Crap
Take a look at Google.com , then Facebook, then flavour of the month Twitter.com. Are these sites attractive? Why are …Read the Rest
Working the God Mall
Along Bayview Avenue, just north of where I live in Toronto, there are a string of establishments, one next to …Read the Rest
Who Owns Tiger Woods?
If we are not up to speed on Tiger Woods’ latest adventures in full contact driving, you haven’t watched CNN …Read the Rest
Gepetto Management #1
Everyone who has ever managed people should aim to be a “Gepetto Manager.”
For those who do not remember Gepetto, he …Read the Rest
Diversity and Inclusion in Advertising; A Tale of Two Solitudes
I have worked in both the US and Canada one thing I have found curious is that the markets have …Read the Rest