In The Eye of the Media Transition
With all the confusion about where to send your messages if you want to reach your communications target, we seem …Read the Rest
Professional Golfers Are Communists
Ever wondered about how the business of sports is different for golfers? Unlike other sports, they are self employed.
I was …Read the Rest
With So Many Social Networking Sites, How Do I Pick Which One To Target?
Just like other media, there are many many choices on the Internet, many media buyers throw their hands up in …Read the Rest
Blog Pimping
My new career seems to be pointed toward Blog Pimping. Why, you might ask? Okay, pretend you did.
It is of …Read the Rest
What Will Happen to Real Estate When Labour Isn’t Local
For almost all of human history everyone has had to live near to where they worked. This gave rise to …Read the Rest
Quadrillion Mistake Obvious – But Still Takes Two Hours To Clear Up
A New Hampshire man had his debit card charged $23,148,855,308,184,500 for a single package of cigarettes. That’s stupid. But mistakes …Read the Rest
When Do Advertising Ideas Wear-out?
When I worked in New York, we spent a lot time analyzing commercial exposure with the heaviest viewing quintile, that …Read the Rest
Computer Tips: Internet Explorer 8
You may have noticed that Microsoft has included a new version of Internet Explorer (Internet Explorer 8 ) in one …Read the Rest
PART V: Seek Professional Help for Advertising
5 Mistakes Advertisers Make
Ever go into a car dealership and ask the sales guy to tune your engine? You don’t …Read the Rest
PART IV: Ads filled with information but no message
5 Advertising Mistakes Retailers Make
Some ads from retailers, especially newspaper ads, make understanding the DaVinci code a simple thing. You …Read the Rest