I Pity the Poor Connoisseur
When I open a middling bottle of red wine, I can enjoy it. It is wine and it is good. …Read the Rest
Gaming the System
Some people seem to spend a lot of their time “gaming the system.” That is trying to figure out what …Read the Rest
Over-Toothed and Under-Acted Slams Credibility
This observation started when the police TV series leads started hassling a street person for information. The ragged looking, filthy …Read the Rest
Message to the Obese: Stay Fat!
We have been telling consumers to loose weight for six or seven years now. We even helped Subway’s Jared start …Read the Rest
If You Don’t Have Anything To Say…
Many times in my advertising career we have come examined a product for unique reasons for customer preference and come …Read the Rest
Logic Can Be Confusing in Advertising
Our brains really don’t understand math all that well. And I am not talking about the average person’s ability to …Read the Rest
Feeds: What Are They Good For?
Most people don’t seem to know what you’re talking about when you say RSS.
“Feeds” sometimes get a nod or a …Read the Rest
The Filter of Familiarity in the Quirky Human Brain
Our brain is quirky and certainly not logical. Despite what we tell ourselves.
Our brain remembers things differently than computers do. …Read the Rest
The God of Small Mercies
The Greeks, Romans, Hindus and many others had pantheons of gods and goddesses. But no one had a God of …Read the Rest
What’s With The US Police On TV?
I get very upset at the way police are portrayed on television. They are shown as bullies, extortionists, blackmailers who …Read the Rest