Who Said Advertising Was a Contract
One of the key problems in the advertising industry is the concept that an ad is a form of expressing …Read the Rest
Browser Review: Opera 10
Opera has always been one of my favourite browsers for its innovations but gets little recognition from web users. Opera …Read the Rest
The Argument Against Cleverness
The advertising industry glories in cleverness. Clever ideas are what wins at all the award shows but it can also …Read the Rest
First Advertising Agency with Drive Through Window
Our advertising agency will be the first agency in the world with a drive through window.
Our office is in an …Read the Rest
Don’t Sacrifice Users For SEO
Sometimes we can get overly concerned with the SEO side of things and forget that the most important person visiting …Read the Rest
The Amazing, Explosive Saskatoonberries
We were traveling home from Regina after a weekend trip. While Regina is not exactly a hot tourist destination, …Read the Rest
What’s the Ideal Size For Your Advertising Agency?
I have worked at various sizes of advertising agencies, from Y&R New York, then the largest agency in the world, …Read the Rest
In The Eye of the Media Transition
With all the confusion about where to send your messages if you want to reach your communications target, we seem …Read the Rest
Professional Golfers Are Communists
Ever wondered about how the business of sports is different for golfers? Unlike other sports, they are self employed.
I was …Read the Rest
With So Many Social Networking Sites, How Do I Pick Which One To Target?
Just like other media, there are many many choices on the Internet, many media buyers throw their hands up in …Read the Rest