Advertising: a Prime Candidate for Dunning–Kruger
The Dunning–Kruger effect is a psychological term for a blind spot about your abilities. If you are unskilled at something, …Read the Rest
Failing the Marshmallow Test
We wrote a blog about the Marshmallow Test some years ago. That’s when kids are given one marshmallow and are …Read the Rest
Ethnic Stereotypes: Easy for Attitudes, Hard to Identify
I was recently in an all-you-can-eat sushi place. While they served Japanese food, I noticed that all the servers were …Read the Rest
Marketers Make Mistakes About Age
How old you are is a chronological fact. However, very few people act their chronological age.
So why do marketers target …Read the Rest
Narcissism of Small Differences
How many times have clients asked us to change fonts, change colour shades, change layouts. Small adjustments that get deemed …Read the Rest
If I’m Not Yelling, I’m Not Selling
Watching car retailers do their own commercials on TV often makes me cringe. They start their commercials yelling and keep …Read the Rest
Copywriters Have Taken Over the News
Have you noticed that the TV news, national and local, have upped their cutesy factor. In the past, clever lines …Read the Rest
Bartolomeo Cristofori Should Have Had a Patent
The recent 350th anniversary of the invention of the piano brought to mind the immense changes we have seen in …Read the Rest
20 Years on the Internet
Back in mid-1995, Calexis started building websites. Here we are, 20 years later and it is time for a retrospective.
Calexis.com …Read the Rest
Republican Primary – Survivor
We have been watching the herd of US Republican candidates scramble and shoot off darts at each other, forming alliances …Read the Rest