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What the Digital Age Means to Agencies
November 1, 2016

What the Digital Age Means to Agencies

It has been more than 20 years since advertising started to appear digitally.
Today traditional advertising agencies have been reconfigured and …Read the Rest

Things You Definitely Should Not Do, According to Your Lawyer
October 1, 2016

Things You Definitely Should Not Do, According to Your Lawyer

That would be virtually everything you are already doing.
This includes: banking, using your phones, renting or driving a car, accessing …Read the Rest

Can You Solve My Problem?  Well, I Can Do My Job.
September 13, 2016

Can You Solve My Problem? Well, I Can Do My Job.

How many times have you asked someone if they can help solve a problem you have?  Instead they fixate on …Read the Rest

Overnight Sensation Takes the Cup
July 27, 2016

Overnight Sensation Takes the Cup

We were pleased a few years ago when our media folks advised us that they had negotiated a free promotional …Read the Rest

Advertising: a Prime Candidate for Dunning–Kruger
June 25, 2016

Advertising: a Prime Candidate for Dunning–Kruger

The Dunning–Kruger effect is a psychological term for a blind spot about your abilities.  If you are unskilled at something, …Read the Rest

Failing the Marshmallow Test
June 11, 2016

Failing the Marshmallow Test

We wrote a blog about the Marshmallow Test some years ago. That’s when kids are given one marshmallow and are …Read the Rest

Ethnic Stereotypes: Easy for Attitudes, Hard to Identify
May 13, 2016

Ethnic Stereotypes: Easy for Attitudes, Hard to Identify

I was recently in an all-you-can-eat sushi place.  While they served Japanese food, I noticed that all the servers were …Read the Rest

Marketers Make Mistakes About Age
April 26, 2016

Marketers Make Mistakes About Age

How old you are is a chronological fact.  However, very few people act their chronological age.
So why do marketers target …Read the Rest

Narcissism of Small Differences
March 31, 2016

Narcissism of Small Differences

How many times have clients asked us to change fonts, change colour shades, change layouts.  Small adjustments that get deemed …Read the Rest

If I’m Not Yelling, I’m Not Selling
January 22, 2016

If I’m Not Yelling, I’m Not Selling

Watching car retailers do their own commercials on TV often makes me cringe.  They start their commercials yelling and keep …Read the Rest

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