The Real Story of “Real”
When we introduced Fruit Roll-Ups into Canada, the claim coming with the product from the U.S. was: “made with real …Read the Rest
Keep an Email to One Thought
How many times have you added a second idea to an email and found out the second thought was missed …Read the Rest
The 28th Amendment to the US Constitution
People in the U.S. like to treat their Constitution, and its associated Declaration of Independence, like religious works of biblical …Read the Rest
Front Page Cereal Launch
There were established rules that limited the use of well known persons in advertising to children in Canada. Then our …Read the Rest
Rene Levesque Is to Donald Trump As…
We have written about unintended consequences before particularly with regards to Quebec. There are many examples around the world showing …Read the Rest
Pricing Codes – How They Used To Do It Before Computerization
Back in the day, before computers and inventory databases, it was tough for store owners to keep track of what …Read the Rest
Higher Education in the U.S. Goes Lower
The recent immigration ban in the United States has at least one unintended consequence. Even if the ban is lifted, …Read the Rest
The Gamblers’ Fallacy at the Queue
The Gamblers’ Fallacy is when gamblers notice that a slot machine programmed to be random has not produced a winner …Read the Rest
Competition vs. Cooperation
The very divisive election in the US really came down to whether folks saw their goal in life was to …Read the Rest
Sports and Loss of Spontaneity
Ratings seriously are off for NFL games this year and there are lots of theories why. The tumultuous US election …Read the Rest