Calexis
Advertising: a Prime Candidate for Dunning–Kruger
June 25, 2016

Advertising: a Prime Candidate for Dunning–Kruger

The Dunning–Kruger effect is a psychological term for a blind spot about your abilities.  If you are unskilled at something, …Read the Rest

Failing the Marshmallow Test
June 11, 2016

Failing the Marshmallow Test

We wrote a blog about the Marshmallow Test some years ago. That’s when kids are given one marshmallow and are …Read the Rest

Ethnic Stereotypes: Easy for Attitudes, Hard to Identify
May 13, 2016

Ethnic Stereotypes: Easy for Attitudes, Hard to Identify

I was recently in an all-you-can-eat sushi place.  While they served Japanese food, I noticed that all the servers were …Read the Rest

Marketers Make Mistakes About Age
April 26, 2016

Marketers Make Mistakes About Age

How old you are is a chronological fact.  However, very few people act their chronological age.
So why do marketers target …Read the Rest

Narcissism of Small Differences
March 31, 2016

Narcissism of Small Differences

How many times have clients asked us to change fonts, change colour shades, change layouts.  Small adjustments that get deemed …Read the Rest

If I’m Not Yelling, I’m Not Selling
January 22, 2016

If I’m Not Yelling, I’m Not Selling

Watching car retailers do their own commercials on TV often makes me cringe.  They start their commercials yelling and keep …Read the Rest

Copywriters Have Taken Over the News
October 3, 2015

Copywriters Have Taken Over the News

Have you noticed that the TV news, national and local, have upped their cutesy factor.  In the past, clever lines …Read the Rest

Bartolomeo Cristofori Should Have Had a Patent
September 2, 2015

Bartolomeo Cristofori Should Have Had a Patent

The recent 350th anniversary of the invention of the piano brought to mind the immense changes we have seen in …Read the Rest

20 Years on the Internet
August 15, 2015

20 Years on the Internet

Back in mid-1995, Calexis started building websites.  Here we are, 20 years later and it is time for a retrospective.
Calexis.com …Read the Rest

Republican Primary – Survivor
August 5, 2015

Republican Primary – Survivor

We have been watching the herd of US Republican candidates scramble and shoot off darts at each other, forming alliances …Read the Rest

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