Campaigning 4 Weeks or 4 Ever?
I recently was called upon to help in a municipal election in Surrey, BC. Surrey is a city of half …Read the Rest
Bumpf – What Is It Good For?
Communications professionals love to stuff press kits with all manner of backgrounders, side stories, graphics and clips. They pad …Read the Rest
Never Introduce a Product Without the Product
On October 17, the Canadian government legalized cannabis. The federal government left it up to the provinces to figure out …Read the Rest
Mr. Mitchell’s Strategy for Maintenance – It Ain’t Customer Service
Our high school janitor was Mr. Mitchell. He was always dressed in a clean khaki uniform, usually attached to a …Read the Rest
Cookie Cutter Radio Commercials
I was recently taking a long drive and listening to the radio. I heard many radio commercials and so …Read the Rest
Cannabis, Gin and More Started as Medicine
When the Gin Craze hit England with the arrival of William and Mary from the Dutch republic in the late …Read the Rest
Has the Internet Made Advertising Lazy?
Advertising used to have an underlying psychological cut that motivated and built loyalty. It seems to focus on short term …Read the Rest
Sports Payroll Disparity Mirrors Individual Income Disparity
With the recent baseball trade frenzy, the rich teams get richer and stronger – gearing up for a playoff run. …Read the Rest
Extra Adjectives: How the News Becomes Propaganda
Have you noticed the extra spin-worthy adjectives that have crept into the news reports of late? These are the judgmental …Read the Rest
Canadian Rules for Golf
Perhaps no other game has more intricate rules than golf. The lawyers love this game. No where else can you …Read the Rest