80% Hype; 20% Content
Most everything in the commercially oriented United States is a lot of hype but not much content. As an example, …Read the Rest
Gifts Come With Strings
We have just finished the gift giving season when virtually everyone has received a gift or two - either personal …Read the Rest
Advertising Supports Social Change
As interest in the NASA space program declined, I was working in New York City and we needed to find …Read the Rest
The 10 O’Clock News Update Meant More Than a Billion
Back in the mid ’80’s, we presented some outstanding creative to our Texaco client. They loved it. Their President told …Read the Rest
U.S. Exports Gun Fever
The U.S. stands alone in their love affair with guns. Gun ownership sometimes seems obligatory there. To the rest of …Read the Rest
Between, Between and Drink a Chair
Be careful with translations. Relying on Google or any other digital translation can bring you problems, Not just small mistakes; …Read the Rest
The Printer Scanner Scam
A few years ago I bought a brand new HP printer-scanner. It printed in colour and scanned to pdf, jpeg, …Read the Rest
My Experiences Working With “Sexual Predators”
During my long advertising career, I worked with Bill Cosby for a year or so and with Subway spokesman, Jared …Read the Rest
The Pit and the Pendulum – Reduced Pricing
There is a scary pit in marketing. It is deep and dark and hard to get out of. It is …Read the Rest
The Editorial – Advertising Balance
Websites are now encountering a situation that print and broadcasting have had to deal with for years. The balance of …Read the Rest