Calexis
Narcissism of Small Differences
March 31, 2016

Narcissism of Small Differences

How many times have clients asked us to change fonts, change colour shades, change layouts.  Small adjustments that get deemed …Read the Rest

If I’m Not Yelling, I’m Not Selling
January 22, 2016

If I’m Not Yelling, I’m Not Selling

Watching car retailers do their own commercials on TV often makes me cringe.  They start their commercials yelling and keep …Read the Rest

Copywriters Have Taken Over the News
October 3, 2015

Copywriters Have Taken Over the News

Have you noticed that the TV news, national and local, have upped their cutesy factor.  In the past, clever lines …Read the Rest

Bartolomeo Cristofori Should Have Had a Patent
September 2, 2015

Bartolomeo Cristofori Should Have Had a Patent

The recent 350th anniversary of the invention of the piano brought to mind the immense changes we have seen in …Read the Rest

20 Years on the Internet
August 15, 2015

20 Years on the Internet

Back in mid-1995, Calexis started building websites.  Here we are, 20 years later and it is time for a retrospective.
Calexis.com …Read the Rest

Republican Primary – Survivor
August 5, 2015

Republican Primary – Survivor

We have been watching the herd of US Republican candidates scramble and shoot off darts at each other, forming alliances …Read the Rest

I Joined a Knew Fraterkneety
July 15, 2015

I Joined a Knew Fraterkneety

Have you ever noticed how commonalities can bind people?  How when you run into someone, even in the South China …Read the Rest

Fears for Tiers
June 14, 2015

Fears for Tiers

We have heard a lot about the danger of two tier systems, particularly with respect to our medical system.  The …Read the Rest

If Fast Food Were Advertised Like Cars
May 26, 2015

If Fast Food Were Advertised Like Cars

Why is it we never hear: “Chesterwood McDonalds features the 2015 Big Mac – Now with two – count ‘em …Read the Rest

Best Local Store Promotion
May 12, 2015

Best Local Store Promotion

A Latino owned barbecue restaurant decided to do a White Appreciation Day.  What a great example of a local store …Read the Rest

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