The Accidental Spokesman
A lot of products and companies use a spokesman. And there are a lot of risks associated with putting your …Read the Rest
The Bouncing $2 Bill
When I was a little kid, our neighbourhood was not a wealthy one. Far from it. It could probably be …Read the Rest
Playing for the Second Marshmallow
The Mischel Marshmallow Test is a great way to determine if a child has developed self control. With self control, …Read the Rest
Salute the 2nd Responders
Why is it always the “First Responders” who get all the glory? They come roaring in with lights flashing and …Read the Rest
The Real Story of “Real”
When we introduced Fruit Roll-Ups into Canada, the claim coming with the product from the U.S. was: “made with real …Read the Rest
Keep an Email to One Thought
How many times have you added a second idea to an email and found out the second thought was missed …Read the Rest
The 28th Amendment to the US Constitution
People in the U.S. like to treat their Constitution, and its associated Declaration of Independence, like religious works of biblical …Read the Rest
Front Page Cereal Launch
There were established rules that limited the use of well known persons in advertising to children in Canada. Then our …Read the Rest
Rene Levesque Is to Donald Trump As…
We have written about unintended consequences before particularly with regards to Quebec. There are many examples around the world showing …Read the Rest
Pricing Codes – How They Used To Do It Before Computerization
Back in the day, before computers and inventory databases, it was tough for store owners to keep track of what …Read the Rest