10 Amazing Secrets of Digital
Advertising changed when it moved to digital. And it has really moved. More money is now spent on digital than …Read the Rest
Points Programmes Are Carnie Games
Points programs were developed as promotional support to encourage loyalty to various products and increase purchase frequency. And they do. …Read the Rest
What the Digital Age Means to Agencies
It has been more than 20 years since advertising started to appear digitally.
Today traditional advertising agencies have been reconfigured and …Read the Rest
Things You Definitely Should Not Do, According to Your Lawyer
That would be virtually everything you are already doing.
This includes: banking, using your phones, renting or driving a car, accessing …Read the Rest
Can You Solve My Problem? Well, I Can Do My Job.
How many times have you asked someone if they can help solve a problem you have? Instead they fixate on …Read the Rest
Overnight Sensation Takes the Cup
We were pleased a few years ago when our media folks advised us that they had negotiated a free promotional …Read the Rest
Advertising: a Prime Candidate for Dunning–Kruger
The Dunning–Kruger effect is a psychological term for a blind spot about your abilities. If you are unskilled at something, …Read the Rest
Failing the Marshmallow Test
We wrote a blog about the Marshmallow Test some years ago. That’s when kids are given one marshmallow and are …Read the Rest
Ethnic Stereotypes: Easy for Attitudes, Hard to Identify
I was recently in an all-you-can-eat sushi place. While they served Japanese food, I noticed that all the servers were …Read the Rest
Marketers Make Mistakes About Age
How old you are is a chronological fact. However, very few people act their chronological age.
So why do marketers target …Read the Rest