Calexis
Here Comes the Grumpy Old Customer
January 5, 2015

Here Comes the Grumpy Old Customer

We have all seen the shifts in demographic distribution that show an aging population.  All those trend setting Baby Boomers …Read the Rest

Best Promotion of the Year: The Interview
December 28, 2014

Best Promotion of the Year: The Interview

I have always been curious about how a movie release coincidentally coincides with a major news story.  It has happened …Read the Rest

It’s the Rustle in the Grass That Is the Most Important
December 21, 2014

It’s the Rustle in the Grass That Is the Most Important

Anthropologists tell us that ancient humans had to decide, when they heard a rustle in the grass, whether it …Read the Rest

Acting vs Announcing
December 7, 2014

Acting vs Announcing

The quality of acting in television commercials seems to have deteriorated to the point where copy is just announced.  Maybe …Read the Rest

The Fallacy of Technologists: If You Build It They Will Come
November 14, 2014

The Fallacy of Technologists: If You Build It They Will Come

Many technology business people we have met believe that any great new technology will immediately be accepted and embraced.
No marketing …Read the Rest

The Yellowing of the Yellow Pages
November 4, 2014

The Yellowing of the Yellow Pages

We have had many clients who had relied on Yellow Pages over the years.  That was years ago.  Retail businesses …Read the Rest

The Secret Lives of Pens and Umbrellas
October 15, 2014

The Secret Lives of Pens and Umbrellas

Ever notice how some man-made objects seem to have lives of their own, independent of their owners.
Sure these objects are …Read the Rest

Is Progressive the New Liberal?
October 4, 2014

Is Progressive the New Liberal?

The term Progressive has been creeping into the political discourse in the past couple years.
Terms for political movements change all …Read the Rest

Context Is Needed for Effective Tag Lines
September 24, 2014

Context Is Needed for Effective Tag Lines

Why do advertisers feel the need for a profound sounding end line?  Do they think it elevates their product?
Often when …Read the Rest

IKEA Hacks and Secret Menus
September 8, 2014

IKEA Hacks and Secret Menus

Many fast food restaurants have secret menus – in fact there are websites set up to let inquiring minds get …Read the Rest

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