Calexis
What Is an Offensive Team Name?
June 24, 2014

What Is an Offensive Team Name?

With the media controversy about the name of the Washington Redskins, we need to ask “What’s in a name?” and …Read the Rest

The Successful Failure of Pampers in Venezuela
May 28, 2014

The Successful Failure of Pampers in Venezuela

We won the assignment to launch Pampers into Venezuela for Procter & Gamble and it looked like a slam dunk.
Venezuela …Read the Rest

OMGTV News!  It’s Sensational!
May 14, 2014

OMGTV News! It’s Sensational!

Do you get irritated by the TV news anchors always throwing in extra adjectives to sensationalize their news stories.  Every …Read the Rest

Green Beans and the Journal of Experimental Social Psychology
May 7, 2014

Green Beans and the Journal of Experimental Social Psychology

Necessity breeds invention.  At one time I was reduced to living off of green beans. That motivated me into publishing …Read the Rest

Hey Calexis, Why the Funny Name?
April 28, 2014

Hey Calexis, Why the Funny Name?

Names are funny things.  They are the nouns of our lives.  They create expectations and label us.  They become our …Read the Rest

Why Do American Border Guards Dislike Canadians?
April 21, 2014

Why Do American Border Guards Dislike Canadians?

You drive over the Ambassador Bridge from Windsor and pull up to a bulletproof booth, laden with video cameras, signs …Read the Rest

You Think It’s a Contest; We Think It’s a Coupon Drop
April 9, 2014

You Think It’s a Contest; We Think It’s a Coupon Drop

Everyone gets excited by a big retail contest: there are prizes to be won, discounts to be won, a game …Read the Rest

The Politics of the Carbon Copy
March 27, 2014

The Politics of the Carbon Copy

When we send emails or memos (like that happens anymore), we are given choices of cc and bcc.  However, there …Read the Rest

The Green Dwarf
March 17, 2014

The Green Dwarf

There were many times when we presented commercials to clients who we felt had to make changes to make sure …Read the Rest

Let’s Hear It for the Right Brained Economists
March 11, 2014

Let’s Hear It for the Right Brained Economists

When I was in school, Economics was a purely left brained logical pursuit.  This always confused me because I knew …Read the Rest

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