The Cell of Identity Sets
Marketers slice and dice demography as we target consumers but we should really be looking at sets of identities and …Read the Rest
Was the World Cup a Flop?
The World Cup in South Africa has been an exciting event, particularly for those of us who otherwise don’t see …Read the Rest
New Offers From the World’s Only Drive Thru Advertising Agency
Calexis is now updating our declaration as the first and only Drive Thru Advertising Agency. We are now offering some …Read the Rest
We Could Have Stopped the Riot
When the riots hit Toronto over the weekend, as part of the world performance for the G20 meetings, we had …Read the Rest
Genealogy Replaces Community
It seems like everyone is doing genealogy these days.
There are television shows and lots of on-line resources that make the …Read the Rest
Why Can’t My Cable Provider Be as Smart as Amazon or Google?
I have cable television, like most people. I get to choose from hundreds of channels with nothing to watch.
Can’t my …Read the Rest
Context Is Almost Everything In Advertising
We have seen a lot of commercials that just don’t sell. One reason can be the context of the message.
By …Read the Rest
Naming Things: An Advertising Solution
Human beings have an obsession for naming things. This is not surprising since it is the basis of all society, …Read the Rest
Infinite Monkeys Spell: Gazortenflap
One example that randomness can bring order is the theory that an infinite number of monkeys hitting keys at random …Read the Rest
Please Bail Out Toronto
The European Union is going to put up trillions of dollars to bail out Greece. Why? Because the Greek government …Read the Rest