What are the secrets to assessing a creative presentation when your agency shows you the work? It is no secret. It is just a discipline to learn.
I just got back from the presentation of a new ad. The client did very well. He knew how to evaluate the presented material …Read the Rest
One of the oldest carnival games in the world is Pitch-Til-U-Win.
“Ya pays your money and takes your chances” trying to …Read the Rest
When I open a middling bottle of red wine, I can enjoy it. It is wine and it is good. …Read the Rest
Which commercials do you believe? Too few!
Many commercials are produced these days with little thought of suggesting their message is …Read the Rest
How many times have people haggled over the price of something? It is a regular occurrence. But few are the …Read the Rest
I am not old enough to have experienced the environment shown on Mad Men, but I worked on Madison Avenue …Read the Rest
Advertising always seems to bring the hope out in marketers and clients. They set goals for their advertising to achieve …Read the Rest
Many of the great disappointments in life are when our fantasy or imagined expectation does not match with reality.
More often …Read the Rest
One of the key problems in the advertising industry is the concept that an ad is a form of expressing …Read the Rest
Just like other media, there are many many choices on the Internet, many media buyers throw their hands up in …Read the Rest
5 Mistakes Advertisers Make
Ever go into a car dealership and ask the sales guy to tune your engine? You don’t …Read the Rest