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Tag: Advertising

August 29, 2013

Pudding Your Best Foot Forward

Years ago, one of my first real assignments in advertising was as the Account Executive on Jell-O Pudding at Y&R New York.
I went to meet the client for the first time that summer and was surprised at all the varieties of pudding that they made.  I hadn’t tried very many …Read the Rest

How To Evaluate Advertising Creative
March 3, 2011

How To Evaluate Advertising Creative

What are the secrets to assessing a creative presentation when your agency shows you the work?  It is no secret.  …Read the Rest

Pitch-Till-U-Win Marketing
August 5, 2010

Pitch-Till-U-Win Marketing

One of the oldest carnival games in the world is Pitch-Til-U-Win.
“Ya pays your money and takes your chances” trying to …Read the Rest

I Pity the Poor Connoisseur
May 12, 2010

I Pity the Poor Connoisseur

When I open a middling bottle of red wine, I can enjoy it.  It is wine and it is good.  …Read the Rest

Commercials That We Don’t Believe
January 20, 2010

Commercials That We Don’t Believe

Which commercials do you believe?  Too few!
Many commercials are produced these days with little thought of suggesting their message is …Read the Rest

The Price of Everything; The Value of Nothing
January 8, 2010

The Price of Everything; The Value of Nothing

How many times have people haggled over the price of something?  It is a regular occurrence.  But few are the …Read the Rest

Smoking on Madison Avenue
October 9, 2009

Smoking on Madison Avenue

I am not old enough to have experienced the environment shown on Mad Men, but I worked on Madison Avenue …Read the Rest

Hope versus Experience in Advertising
October 2, 2009

Hope versus Experience in Advertising

Advertising always seems to bring the hope out in marketers and clients.  They set goals for their advertising to achieve …Read the Rest

Expectations and Disappointments
September 29, 2009

Expectations and Disappointments

Many of the great disappointments in life are when our fantasy or imagined expectation does not match with reality.
More often …Read the Rest

Who Said Advertising Was a Contract
September 20, 2009

Who Said Advertising Was a Contract

One of the key problems in the advertising industry is the concept that an ad is a form of expressing …Read the Rest

With So Many Social Networking Sites, How Do I Pick Which One To Target?
July 24, 2009

With So Many Social Networking Sites, How Do I Pick Which One To Target?

Just like other media, there are many many choices on the Internet, many media buyers throw their hands up in …Read the Rest

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