Calexis

Tag: AMEX

September 24, 2014

Context Is Needed for Effective Tag Lines

Why do advertisers feel the need for a profound sounding end line?  Do they think it elevates their product?
Often when it comes out of nowhere; and, with no set up, it just doesn’t work.
For example, American Express is running a commercial touting the benefits of their cards and ends with …Read the Rest

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