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	<title>Calexis &#187; bill cosby</title>
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		<title>We Shot a Snow Leppard!</title>
		<link>http://calexis.com/blog/2010/10/24/we-shot-a-snow-leppard/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=we-shot-a-snow-leppard</link>
		<comments>http://calexis.com/blog/2010/10/24/we-shot-a-snow-leppard/#comments</comments>
		<pubDate>Sun, 24 Oct 2010 22:18:56 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Alannah Myles]]></category>
		<category><![CDATA[Alex Baumann]]></category>
		<category><![CDATA[bill cosby]]></category>
		<category><![CDATA[cabin party]]></category>
		<category><![CDATA[Count Floyd]]></category>
		<category><![CDATA[Def Leppard]]></category>
		<category><![CDATA[Eddie Shack]]></category>
		<category><![CDATA[Henry Altuve]]></category>
		<category><![CDATA[John A. MacDonald]]></category>
		<category><![CDATA[John A. McDonald]]></category>
		<category><![CDATA[June Lockhart]]></category>
		<category><![CDATA[Lennie Kravitz]]></category>
		<category><![CDATA[Lynyrd Skynyrd]]></category>
		<category><![CDATA[Molson Canadian cabin party]]></category>
		<category><![CDATA[Wayne Gretzky]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=1241</guid>
		<description><![CDATA[When you have the opportunity to shoot a commercial with a top rock group, you have a narrow time window to shoot through.  And you only get one chance.
I have had the opportunity to work shoots with quite a few celebrities, amongst them Wayne Gretzky, Bill Cosby, June Lockhart, Alex Baumann, Henry Altuve, Alannah Myles, <a href="http://calexis.com/blog/2010/10/24/we-shot-a-snow-leppard/"> <b>...Read the Rest</b></a>]]></description>
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		<slash:comments>1</slash:comments>
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		<title>My Black Swans</title>
		<link>http://calexis.com/blog/2010/09/06/my-black-swans/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=my-black-swans</link>
		<comments>http://calexis.com/blog/2010/09/06/my-black-swans/#comments</comments>
		<pubDate>Mon, 06 Sep 2010 17:34:46 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[bill cosby]]></category>
		<category><![CDATA[Black swan]]></category>
		<category><![CDATA[Camay]]></category>
		<category><![CDATA[Jell-O Pudding]]></category>
		<category><![CDATA[out of the box]]></category>
		<category><![CDATA[wash my back]]></category>
		<category><![CDATA[wsah my back]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=934</guid>
		<description><![CDATA[I recently read a book by Nassim Nicholas Taleb called The Black Swan which argues that most highly influential events are not predictable because they come from outside the box.
He theorizes that Black Swan events are those that are totally unanticipated, have major effect and can be rationalized afterward by people who claim to have <a href="http://calexis.com/blog/2010/09/06/my-black-swans/"> <b>...Read the Rest</b></a>]]></description>
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		<slash:comments>6</slash:comments>
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		<title>Commercials That We Don’t Believe</title>
		<link>http://calexis.com/blog/2010/01/20/commercials-that-we-don%e2%80%99t-believe/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=commercials-that-we-don%25e2%2580%2599t-believe</link>
		<comments>http://calexis.com/blog/2010/01/20/commercials-that-we-don%e2%80%99t-believe/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 19:12:41 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[Media Criticism]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[athletes]]></category>
		<category><![CDATA[bill cosby]]></category>
		<category><![CDATA[candid advertising]]></category>
		<category><![CDATA[candid interviews]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[demonstrations]]></category>
		<category><![CDATA[expertise]]></category>
		<category><![CDATA[jared]]></category>
		<category><![CDATA[motivation]]></category>
		<category><![CDATA[slice of life advertising]]></category>
		<category><![CDATA[Timex]]></category>
		<category><![CDATA[trustworthiness]]></category>
		<category><![CDATA[weight loss]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=473</guid>
		<description><![CDATA[Which commercials do you believe?  Too few!
Many commercials are produced these days with little thought of suggesting their message is actually believable.
Maybe we gave up trying to make them believable.  But when commercials are more believable, they are more persuasive.
There are three qualities that contribute to believability: expertise, trustworthiness, and motivation.
Just to be clear, let <a href="http://calexis.com/blog/2010/01/20/commercials-that-we-don%e2%80%99t-believe/"> <b>...Read the Rest</b></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Voyeurs and Poseurs in Advertising</title>
		<link>http://calexis.com/blog/2009/10/16/voyeurs-and-poseurs-in-advertising/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=voyeurs-and-poseurs-in-advertising</link>
		<comments>http://calexis.com/blog/2009/10/16/voyeurs-and-poseurs-in-advertising/#comments</comments>
		<pubDate>Fri, 16 Oct 2009 22:39:19 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[bill cosby]]></category>
		<category><![CDATA[effective advertising]]></category>
		<category><![CDATA[jared]]></category>
		<category><![CDATA[poseurs]]></category>
		<category><![CDATA[voyeurs]]></category>
		<category><![CDATA[where's the beef]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=321</guid>
		<description><![CDATA[One of the funny things about working in advertising as long as I have is that you constantly run into people who tell you about great advertising they have seen.  More than half the time they cannot, for the life of them, tell you what the product is.
While they are entertained by what they have <a href="http://calexis.com/blog/2009/10/16/voyeurs-and-poseurs-in-advertising/"> <b>...Read the Rest</b></a>]]></description>
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