<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Calexis &#187; Brand</title>
	<atom:link href="http://calexis.com/blog/tag/brand/feed/" rel="self" type="application/rss+xml" />
	<link>http://calexis.com/blog</link>
	<description>Advertising and Marketing Counsel Blog</description>
	<lastBuildDate>Sun, 13 May 2012 19:43:25 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.2</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>The Curious Case of the Four Door Mustang</title>
		<link>http://calexis.com/blog/2009/06/09/the-curious-case-of-the-four-door-mustang/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-curious-case-of-the-four-door-mustang</link>
		<comments>http://calexis.com/blog/2009/06/09/the-curious-case-of-the-four-door-mustang/#comments</comments>
		<pubDate>Tue, 09 Jun 2009 17:17:25 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[definition]]></category>
		<category><![CDATA[exploitation]]></category>
		<category><![CDATA[limitation]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=35</guid>
		<description><![CDATA[I like to explain brand definition by relating brands to products.  If you wonder about brand offerings, and are considering extending a brand read on and then ask yourself the hard question about whether extending the brand will help or hurt the brand.
Consider the Mustang car.  It has enjoyed a long term success. <a href="http://calexis.com/blog/2009/06/09/the-curious-case-of-the-four-door-mustang/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2009/06/09/the-curious-case-of-the-four-door-mustang/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

