Calexis

Tag: Buy One Get One Free

April 9, 2014

You Think It’s a Contest; We Think It’s a Coupon Drop

Everyone gets excited by a big retail contest: there are prizes to be won, discounts to be won, a game to be played.  But while consumers consider this kind of promotion to be like a lottery with millions to win, marketers see the event as a massive coupon drop.
When you …Read the Rest

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