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	<title>Calexis &#187; commerical wear-out</title>
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		<title>When Do Advertising Ideas Wear-out?</title>
		<link>http://calexis.com/blog/2009/07/10/when-do-advertising-ideas-wear-out/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=when-do-advertising-ideas-wear-out</link>
		<comments>http://calexis.com/blog/2009/07/10/when-do-advertising-ideas-wear-out/#comments</comments>
		<pubDate>Fri, 10 Jul 2009 04:05:30 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[commerical wear-out]]></category>
		<category><![CDATA[frequency]]></category>
		<category><![CDATA[Humor in commercials]]></category>
		<category><![CDATA[quintile]]></category>
		<category><![CDATA[songs in commercials]]></category>

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		<description><![CDATA[When I worked in New York, we spent a lot time analyzing commercial exposure with the heaviest viewing quintile, that is the one fifth of the viewers that see the most television.
These people saw a particular commercial 20 or 30 times.  We had great fear that commercials with that kind of exposure would be <a href="http://calexis.com/blog/2009/07/10/when-do-advertising-ideas-wear-out/"> <b>...Read the Rest</b></a>]]></description>
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