Tag: competitive advertising

April 6, 2010

If You Don’t Have Anything To Say…

Many times in my advertising career we have come examined a product for unique reasons for customer preference and come up blank.  The product had me-too-ness written all over it.
My background is a world of advertising where demos were golden keys to success.  Demonstrate your product’s superiority with dramatic visual …Read the Rest

Comparative and Competitive Advertising
November 2, 2009

Comparative and Competitive Advertising

There are quite a few legal restrictions on comparative advertising where names are named and products/services are compared with their …Read the Rest

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