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	<title>Calexis &#187; competitive advertising</title>
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	<description>Advertising and Marketing Counsel Blog</description>
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		<title>If You Don’t Have Anything To Say…</title>
		<link>http://calexis.com/blog/2010/04/06/if-you-don%e2%80%99t-have-anything-to-say%e2%80%a6/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=if-you-don%25e2%2580%2599t-have-anything-to-say%25e2%2580%25a6</link>
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		<pubDate>Tue, 06 Apr 2010 04:37:41 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Comparative advertising]]></category>
		<category><![CDATA[competitive advertising]]></category>
		<category><![CDATA[Dave Thomas]]></category>
		<category><![CDATA[demo]]></category>
		<category><![CDATA[Galen Weston]]></category>
		<category><![CDATA[me-too]]></category>
		<category><![CDATA[product superiority]]></category>
		<category><![CDATA[singing]]></category>
		<category><![CDATA[vignettes]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=557</guid>
		<description><![CDATA[Many times in my advertising career we have come examined a product for unique reasons for customer preference and come up blank.  The product had me-too-ness written all over it.
My background is a world of advertising where demos were golden keys to success.  Demonstrate your product’s superiority with dramatic visual evidence of performance.  Totally relevant <a href="http://calexis.com/blog/2010/04/06/if-you-don%e2%80%99t-have-anything-to-say%e2%80%a6/"> <b>...Read the Rest</b></a>]]></description>
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		<title>Comparative and Competitive Advertising</title>
		<link>http://calexis.com/blog/2009/11/02/comparative-and-competitive-advertising/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=comparative-and-competitive-advertising</link>
		<comments>http://calexis.com/blog/2009/11/02/comparative-and-competitive-advertising/#comments</comments>
		<pubDate>Mon, 02 Nov 2009 14:42:10 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Comparative advertising]]></category>
		<category><![CDATA[competitive advertising]]></category>
		<category><![CDATA[secret ingredient]]></category>

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		<description><![CDATA[There are quite a few legal restrictions on comparative advertising where names are named and products/services are compared with their competitors.  But there are not nearly as many on competitive advertising.
Here are some of the techniques we use to develop very competitive advertising, while still complying with legal and industry guidelines.

Comparison Against a Known <a href="http://calexis.com/blog/2009/11/02/comparative-and-competitive-advertising/"> <b>...Read the Rest</b></a>]]></description>
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