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	<title>Calexis &#187; cost of production</title>
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		<title>Commercial Wearout</title>
		<link>http://calexis.com/blog/2009/11/07/commercial-wearout/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=commercial-wearout</link>
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		<pubDate>Sat, 07 Nov 2009 16:12:00 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Blair witch]]></category>
		<category><![CDATA[commercial wearout]]></category>
		<category><![CDATA[cost of production]]></category>
		<category><![CDATA[old commercials]]></category>
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		<description><![CDATA[When I started in the advertising industry in New York, there was some obsession with commercial wear-out.  That is, at what point does the effectiveness of a commercial decline and render it less and less worth the media investment.
In theory this makes a lot of sense if you buy into learning theory which holds that <a href="http://calexis.com/blog/2009/11/07/commercial-wearout/"> <b>...Read the Rest</b></a>]]></description>
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