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	<title>Calexis &#187; craft of advertising</title>
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		<title>Hope versus Experience in Advertising</title>
		<link>http://calexis.com/blog/2009/10/02/hope-versus-experience-in-advertising/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=hope-versus-experience-in-advertising</link>
		<comments>http://calexis.com/blog/2009/10/02/hope-versus-experience-in-advertising/#comments</comments>
		<pubDate>Sat, 03 Oct 2009 01:38:35 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[20somethings]]></category>
		<category><![CDATA[craft of advertising]]></category>
		<category><![CDATA[craftsman]]></category>
		<category><![CDATA[experieced]]></category>
		<category><![CDATA[hope]]></category>

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		<description><![CDATA[Advertising always seems to bring the hope out in marketers and clients.  They set goals for their advertising to achieve and then hope, hope, hope that those goals are achieved.
Hope equates to risk.  And advertising should always be about risk.  Advertising is about sticking your neck out to see if everyone notices you.  If they <a href="http://calexis.com/blog/2009/10/02/hope-versus-experience-in-advertising/"> <b>...Read the Rest</b></a>]]></description>
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