Calexis

Tag: creature discovered in Panama

September 20, 2009

Messaging vs. Communication

Our business is communications.  But that doesn’t mean we want to communicate.  Really, we want to send messages.
Maybe we should call our business “messaging.”
Messaging is sending controlled communications to targets.  Communicating suggests some dialogue with feedback sought and responded to.
Our control of the message is particularly apparent in public relations.  …Read the Rest

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