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	<title>Calexis &#187; creature discovered in Panama</title>
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		<title>Messaging vs. Communication</title>
		<link>http://calexis.com/blog/2009/09/20/294/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=294</link>
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		<pubDate>Mon, 21 Sep 2009 01:38:52 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[creature discovered in Panama]]></category>
		<category><![CDATA[messaging]]></category>

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		<description><![CDATA[Our business is communications.  But that doesn’t mean we want to communicate.  Really, we want to send messages.
Maybe we should call our business “messaging.”
Messaging is sending controlled communications to targets.  Communicating suggests some dialogue with feedback sought and responded to.
Our control of the message is particularly apparent in public relations.  When we see an interview <a href="http://calexis.com/blog/2009/09/20/294/"> <b>...Read the Rest</b></a>]]></description>
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