Humans are really susceptible to peer influence. Association of a known person to a product or service can pay huge dividends, as long as the person is relevant to the product in some way.
Sometimes the person is not a specific known person – like when you put a pretty girl …Read the Rest
Some days I see television as just a little bad programming sandwiched between news and advertising.
News is all about bad …Read the Rest
We have seen a lot of commercials that just don’t sell. One reason can be the context of the message.
By …Read the Rest
This observation started when the police TV series leads started hassling a street person for information. The ragged looking, filthy …Read the Rest
Which commercials do you believe? Too few!
Many commercials are produced these days with little thought of suggesting their message is …Read the Rest