Calexis

Tag: credibility

December 14, 2010

Advertising Effectiveness Through Association: Get Yer Jesus Coins

Humans are really susceptible to peer influence.  Association of a known person to a product or service can pay huge dividends, as long as the person is relevant to the product in some way.
Sometimes the person is not a specific known person – like when you put a pretty girl …Read the Rest

How The TV News Became Advertising
August 17, 2010

How The TV News Became Advertising

Some days I see television as just a little bad programming sandwiched between news and advertising.
News is all about bad …Read the Rest

Context Is Almost Everything In Advertising
June 3, 2010

Context Is Almost Everything In Advertising

We have seen a lot of commercials that just don’t sell.  One reason can be the context of the message.
By …Read the Rest

Over-Toothed and Under-Acted Slams Credibility
April 25, 2010

Over-Toothed and Under-Acted Slams Credibility

This observation started when the police TV series leads started hassling a street person for information.  The ragged looking, filthy …Read the Rest

Commercials That We Don’t Believe
January 20, 2010

Commercials That We Don’t Believe

Which commercials do you believe?  Too few!
Many commercials are produced these days with little thought of suggesting their message is …Read the Rest

Powered by WordPress.
Calotropis theme by itx