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	<title>Calexis &#187; credibility</title>
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		<title>Advertising Effectiveness Through Association: Get Yer Jesus Coins</title>
		<link>http://calexis.com/blog/2010/12/14/advertising-effectiveness-through-association/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=advertising-effectiveness-through-association</link>
		<comments>http://calexis.com/blog/2010/12/14/advertising-effectiveness-through-association/#comments</comments>
		<pubDate>Tue, 14 Dec 2010 22:31:33 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[Media Criticism]]></category>
		<category><![CDATA[buddha branches]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[guilt by association]]></category>
		<category><![CDATA[jesus coins]]></category>
		<category><![CDATA[santa claus]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=1310</guid>
		<description><![CDATA[Humans are really susceptible to peer influence.  Association of a known person to a product or service can pay huge dividends, as long as the person is relevant to the product in some way.
Sometimes the person is not a specific known person – like when you put a pretty girl next to the testosterone producing <a href="http://calexis.com/blog/2010/12/14/advertising-effectiveness-through-association/"> <b>...Read the Rest</b></a>]]></description>
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		<slash:comments>3</slash:comments>
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		<title>How The TV News Became Advertising</title>
		<link>http://calexis.com/blog/2010/08/17/how-the-tv-news-became-advertising/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=how-the-tv-news-became-advertising</link>
		<comments>http://calexis.com/blog/2010/08/17/how-the-tv-news-became-advertising/#comments</comments>
		<pubDate>Tue, 17 Aug 2010 20:23:29 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[Media Criticism]]></category>
		<category><![CDATA[Newspaper]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[belieable]]></category>
		<category><![CDATA[believable]]></category>
		<category><![CDATA[believe]]></category>
		<category><![CDATA[believeable]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[pertilence]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=999</guid>
		<description><![CDATA[Some days I see television as just a little bad programming sandwiched between news and advertising.
News is all about bad things: murders, wars, storms, floods, pestilence, kidnappings.  As the news people say, “If it doesn’t bleed&#8230; it doesn’t lead.”
Advertising, on the other hand, is all about good news.  We want to tell people about the <a href="http://calexis.com/blog/2010/08/17/how-the-tv-news-became-advertising/"> <b>...Read the Rest</b></a>]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Context Is Almost Everything In Advertising</title>
		<link>http://calexis.com/blog/2010/06/03/context-is-almost-everything-in-advertising/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=context-is-almost-everything-in-advertising</link>
		<comments>http://calexis.com/blog/2010/06/03/context-is-almost-everything-in-advertising/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 20:24:56 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[context]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[flying lessons]]></category>
		<category><![CDATA[fresh eggs]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=685</guid>
		<description><![CDATA[We have seen a lot of commercials that just don’t sell.  One reason can be the context of the message.
By context, I meant the executional elements that round out the message and provide a framework for it.
The strategy might be “Tide cleans clothes better.” But there needs to be an execution around that message.  That <a href="http://calexis.com/blog/2010/06/03/context-is-almost-everything-in-advertising/"> <b>...Read the Rest</b></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Over-Toothed and Under-Acted Slams Credibility</title>
		<link>http://calexis.com/blog/2010/04/25/over-toothed-and-under-acted-slams-credibility/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=over-toothed-and-under-acted-slams-credibility</link>
		<comments>http://calexis.com/blog/2010/04/25/over-toothed-and-under-acted-slams-credibility/#comments</comments>
		<pubDate>Sun, 25 Apr 2010 22:40:25 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Media Criticism]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[chiclets]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[figjam]]></category>
		<category><![CDATA[nuances]]></category>
		<category><![CDATA[over toothed]]></category>
		<category><![CDATA[pearlies]]></category>
		<category><![CDATA[realistic]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=591</guid>
		<description><![CDATA[This observation started when the police TV series leads started hassling a street person for information.  The ragged looking, filthy vagrant, wearing rags and grime, eventually answered, through his glistening white teeth shining through his dirt covered face..
Ahh, I thought, the actor’s downfall.  Perfect pearlies.  So how can someone play a vagrant when they have <a href="http://calexis.com/blog/2010/04/25/over-toothed-and-under-acted-slams-credibility/"> <b>...Read the Rest</b></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Commercials That We Don’t Believe</title>
		<link>http://calexis.com/blog/2010/01/20/commercials-that-we-don%e2%80%99t-believe/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=commercials-that-we-don%25e2%2580%2599t-believe</link>
		<comments>http://calexis.com/blog/2010/01/20/commercials-that-we-don%e2%80%99t-believe/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 19:12:41 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[Media Criticism]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[athletes]]></category>
		<category><![CDATA[bill cosby]]></category>
		<category><![CDATA[candid advertising]]></category>
		<category><![CDATA[candid interviews]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[demonstrations]]></category>
		<category><![CDATA[expertise]]></category>
		<category><![CDATA[jared]]></category>
		<category><![CDATA[motivation]]></category>
		<category><![CDATA[slice of life advertising]]></category>
		<category><![CDATA[Timex]]></category>
		<category><![CDATA[trustworthiness]]></category>
		<category><![CDATA[weight loss]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=473</guid>
		<description><![CDATA[Which commercials do you believe?  Too few!
Many commercials are produced these days with little thought of suggesting their message is actually believable.
Maybe we gave up trying to make them believable.  But when commercials are more believable, they are more persuasive.
There are three qualities that contribute to believability: expertise, trustworthiness, and motivation.
Just to be clear, let <a href="http://calexis.com/blog/2010/01/20/commercials-that-we-don%e2%80%99t-believe/"> <b>...Read the Rest</b></a>]]></description>
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		<slash:comments>0</slash:comments>
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