Tag: demographics

July 17, 2010

The Cell of Identity Sets

Marketers slice and dice demography as we target consumers but we should really be looking at sets of identities and associations to define our communications targets.
With today’s data, demographics seem like a crude, unsharpened scalpel — a blunt instrument.  Grouping people into ten year age breaks, or $25,000 income splits …Read the Rest

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