Calexis

Tag: disruption

November 1, 2016

What the Digital Age Means to Agencies

It has been more than 20 years since advertising started to appear digitally.
Today traditional advertising agencies have been reconfigured and reconstructed, disintermediated and disrupted.
Originally advertising agencies were charged with creating the marketing messages that built brands and with buying the media to support those messages.  In this, agencies managed the …Read the Rest

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